Apple opens next-generation Apple Store in Memphis

Apple opens next-generation Apple Store in Memphis
This past weekend, Apple opened a next-generation Apple Store in Memphis. It cost Apple $1.5 million for the 37-foot television display, and motorized tables designed by Jony Ive include panels that flip open to reveal USB ports and electrical outlets. Eventually, all Apple Stores will display these new tables.

Wooden shelves adorn the walls forming a section of the store known as the Avenue, where consumers can try on headsets and sample other accessories. Apple retail chief Angela Ahrendts says that she is trying to get this part of the store to convey the feeling of window shopping on a sleepy street in a small town.

The main attraction though, is the aforementioned 37-foot television with a high-res screen and an edge-to-edge display. Apple will show promotional videos and commercials on the glass.

Apple Store, Saddle Creek is located at 2031 West Street, Germantown. Check out some pictures of the store's interior by clicking on the slideshow below.

source: AppleInsider



1. Unordinary unregistered

Very nice

2. submar

Posts: 713; Member since: Sep 19, 2014

You write an article after Apple opens a store?

7. AlikMalix unregistered

Well if Samsung opened a store in Memphis - I'm sure there will be an article about it.. but hey, samsung got an official salesperson at BestBuy... yey..

3. phonehome

Posts: 812; Member since: Dec 19, 2014

Wasn't too long ago that the light bulb was introduced to Tennessee. Excellent progress!

4. Phonehex

Posts: 763; Member since: Feb 16, 2016

Is the 37 foot TV a "Retina Display" ? Must be 720p. hahaha. Kidding aside. Good job Apple !

5. Arschsalat

Posts: 158; Member since: Feb 29, 2016

720p Shop

6. Anonn

Posts: 230; Member since: Jun 04, 2014

Next generation?! With 20th century 1mp camera on 21st century iphone se?? And old generation fingerprint sensor?? And 20th century screen resolution??!! Are you retarded?!

8. Wiencon

Posts: 2278; Member since: Aug 06, 2014

And the camera on SE got what to do with the article? Please enlighten us. And anyway, I don't know about SE but front camera on my MBP from 2013 and on 6s is much better than your 1080p res, someone should teach you that resolution means shnit

11. jontaylor07

Posts: 169; Member since: Oct 12, 2015

I'm not retarded, but thanks for asking.

9. obedchuni

Posts: 335; Member since: Jun 16, 2014

where is that techie XP who has iphone 4s with 1GB ram and that is the only iphone he owns by the way

13. oozz009

Posts: 520; Member since: Jun 22, 2015

Haha actually the iPhone 4S does not even have 1gb of RAM, it only has 512mb:D Despite that, it's quite impressive that it runs the latest version of iOS decently well.

10. arjun_nambiar

Posts: 2; Member since: Mar 29, 2016

We have the same sort of Apple store here in Dubai from last last November

12. natypes

Posts: 1110; Member since: Feb 02, 2015

lol in Memphis. It will be broken into before it's first year of operation. With the average income here being about $31k seems like it's not exactly a hotspot for expensive tech. Then again it's a place rife with tech ignorance, so that's right up Apple's alley. If you guys want me to go in and take some pictures with my Note 5 I'd be glad to :D

14. oozz009

Posts: 520; Member since: Jun 22, 2015

I wonder how much apple spends on average in order to built one of its stores. Anyone know?

15. downphoenix

Posts: 3165; Member since: Jun 19, 2010

Nice looking store concept, but they need more contrasts. The soft wood colors they have need to be darker IMO.

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