Apple no longer among the twenty most trusted corporate names

Apple no longer among the twenty most trusted corporate names
Amid all of the problems that Apple has faced over the last year, the result is that the public doesn't trust Apple as much as it once did. Now we're not saying that the public perceives Apple to be about as trustworthy as a used car salesman, because it still ranked at number 21 for 2012. But the company ranked inside the top ten at its peak, and has been dropping since. The list is put together by the Ponemon Institute and was led in 2012 by American Express, Hewlett Packard, Amazon, IBM and the U.S. Postal Service. Mozilla was ranked number twenty, just ahead of the Cupertino based manufacturer. 100,000 people were approached to take the survey with only 6,704 responses that could be used.

Back in 2009, Apple finished at number eight, slipping to 12th place in 2010 and hitting 15 the following year before dropping out of the top twenty for 2012. Last year, Apple did have some issues related to privacy. One app, "Path," was uploading users' address books without their permission. That led Apple to change its privacy policy, requiring express consent from a user before an app could obtain contact information. Apple also developed a new tracking tool for developers that lets them collect location data and preferences without collecting information that could identify the user. One iOS app, Clueful, which can detect when mobile software is taking private information, found that 42.5% of 65,000 popular iOS apps collected personal data without encrypting it and 41.4% can access user's locations without permission. 18.6% could obtain a user's contacts list and address book.

source:  AppleInsider

FEATURED VIDEO

38 Comments

1. mrblah

Posts: 577; Member since: Jan 22, 2013

*yawns* Slow news day so far lol

35. Nadr1212

Posts: 741; Member since: Sep 22, 2012

Haha! That is what you get for putting people's private info all open and what not!!!!!!

2. Aeires unregistered

Nothing a lawsuit can't fix. Oh, wait.

3. tedkord

Posts: 17356; Member since: Jun 17, 2009

Look, I know that Apple can't be trusted. But when I read that a poll collects 100,000 responses, but only uses 6,704, I have to question it's validity.

4. dan86

Posts: 298; Member since: Mar 17, 2012

Oh is it Apple? Then its no surprise.

24. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

Even Mozilla bat Apple.....Doing!

5. threed61

Posts: 259; Member since: May 27, 2011

HP? USPS?

6. gmracer1

Posts: 646; Member since: Dec 28, 2012

Waaaiit for iiiiiiiit................................*points and laughs*

7. InspectorGadget80 unregistered

Looks like people finally realize what kind of company Apple really is.

18. Mxyzptlk unregistered

A company that continues to pump out innovative devices that make a lot of money?

20. InspectorGadget80 unregistered

Apple hadn't innovate anything. they just buy and design products

21. tedkord

Posts: 17356; Member since: Jun 17, 2009

How are you able to communicate with us from 2007?

22. Whateverman

Posts: 3295; Member since: May 17, 2009

ROFLMAO!!!

37. bipinm

Posts: 124; Member since: Oct 07, 2012

good one dude...rofl...

31. jroc74

Posts: 6023; Member since: Dec 30, 2010

One could argu their last real innovation was the iPhone 4 and maybe the iPad. Before that the orig iPhone...or the 3G..... As for iOS...the orig iOS...and the one that took all those features other OS's had. Apple is living off past innovations. Thats not a bad thing. Eventually.....some ppl want something new, fresh. RIM lived off past innovations for years...look how thats turning out.

40. ZeroCide

Posts: 813; Member since: Jan 09, 2013

There is no innovation from apple. and what ever there was was created by the RDF.

8. ilia1986 unregistered

To trust apple is like to trust an adult man dressed in an old-fashioned beige coat, with black gloves and a mustache - to babysit a 10 year old girl. It's not just unwise. It's downright retarded.

11. kellkeezy

Posts: 57; Member since: Dec 17, 2011

uhhh....wha...what just happened here? I wear beige coats and black gloves, I also have a mustache

12. ilia1986 unregistered

Then you're probably not aware of this video.. http://www.youtube.com/watch?v=2cXDgFwE13g

9. raghav.ak

Posts: 12; Member since: Sep 27, 2012

Shouldn't the Apple Maps be another reason?

10. Topcat488

Posts: 1415; Member since: Sep 29, 2012

almost like the words of MC Hammer... "You cain't Trust This"... I can't trust them?!?

13. D_Tech-tive

Posts: 104; Member since: Feb 12, 2012

So this is Apple after Steve Jobs...bet he's rolling in his grave. Hey Apple try real variety, besides different colors or memory size!

14. darkkjedii

Posts: 31036; Member since: Feb 05, 2011

Apple tracking us like google does

15. MartyK

Posts: 1043; Member since: Apr 11, 2012

Except Google give us free stuffs...Apple is a gold digger...lol

16. BadAssAbe

Posts: 507; Member since: Apr 22, 2011

what do anyone expect? iPhone5s that look and feel great but will get easily damaged and bent like a cheap paintjob on plastic(cheap pastic) but still charge everyone over 600 for a 16gb 4in phone that is still not HD iPhone4s made to break Even worse, trying to sue everyone instead of making better products

17. gmracer1

Posts: 646; Member since: Dec 28, 2012

Apple = Polished turd

19. Ninetysix

Posts: 2964; Member since: Oct 08, 2012

"iPhone4s made to break" Guess what the back of the Nexus 4 is made out of.

23. BadAssAbe

Posts: 507; Member since: Apr 22, 2011

True but the New Nexus 4 16GB cost $350 at launch While iPhone 4 or 4s 16 GB at launch cost $650

25. remixfa

Posts: 14605; Member since: Dec 19, 2008

You mean... the bloom is finally off the rose? Ya dont say!

26. PhoneAddiction

Posts: 79; Member since: Nov 07, 2012

Laws of nature/gravity.. What goes up, must come down!

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.