Apple may stop selling Fitbit in its stores

Apple may stop selling Fitbit in its stores
Any other time of the year, and a report that Apple might stop selling Fitbit in its stores would be something that breezes in and out of the newsroom. We would simply assume that Apple doesn't want to be selling devices that compete, even peripherally, with its own Apple Watch. However, right now is not just any time, because this could be a reaction to news from last week.

Just last week, news came out that Fitbit did not have any plans to integrate its wearable fitness trackers with Apple's HealthKit, because the company didn't see the value in doing so. Fitbit users quickly jumped into the forums to call for Fitbit to add HealthKit support, but the message had already been sent from Fitbit. It is certainly possible that Apple leaked the idea that it might stop selling Fitbit in its stores in order to pressure the company into supporting HealthKit. This idea is underscored by the fact that Apple also sells wearables from Nike, Jawbone, Withings, and Wahoo, all of which have added HealthKit support, and none of those devices have been rumored to be removed from Apple Stores, yet.

We'll have to keep an eye on this story, because if the idea really is that Apple doesn't want to have cheaper fitness tracking options sitting next to its relatively expensive Watch in stores, then we should see reports of Apple dropping other wearables from its shelves. If Apple only targets Fitbit, the story could be very different. 

source: Re/code

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16 Comments

1. Busyboy unregistered

Because it doesn't utilize Heathkit? Lmao

2. tacarat

Posts: 853; Member since: Apr 22, 2013

Exclude different.

4. sgodsell

Posts: 6914; Member since: Mar 16, 2013

Because they want to push their Apple Watch with its starting price $349. The fitbit you can get for under a $100.

5. appleDOESNT.com

Posts: 456; Member since: Nov 19, 2011

butthurt much apple lol

6. sgodsell

Posts: 6914; Member since: Mar 16, 2013

I am not butthurt at all. I am only stating facts.

10. appleDOESNT.com

Posts: 456; Member since: Nov 19, 2011

not u, apple, sorry for any butthurt confusion

8. SuperMaoriBro

Posts: 533; Member since: Jun 23, 2012

Chuck Norris has a watch that is better than any smart watch, but instead of hands pointing to the time, it only has a fist, and it's always pointing at "time to kill".

11. fzacek

Posts: 2486; Member since: Jan 26, 2014

That's the power of Apple's monopoly...

14. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Congratulations, out of millions of entrants, your comment was chosen as the dumbest one on the Internet. Monopoly? Where? They have a monopoly on their store space because, you know, it's their store space. Apple doesn't have a monopoly in wearables (0 devices for 0% market share), phones (4 current devices for ~15% market share), computers (5 lines for ~ 6% market share), MP3 players (2 devices for who cares % of the market), or tablets (4 models for ~45% of the market).

3. bugsbunny00

Posts: 2260; Member since: Jun 07, 2013

Yeah stop selling it.

7. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

How many non-Android Wear wearables are in the Play Store? It seems a matter of simple math. If you aren't in the program, why would you get a spot in the most lucrative retail space on the planet? There is only so much space for non-Apple products, so why not make room for devices that tie into your platform? FitBit chose their path, and if they want to stick with that decision, lost revenue can be laid at the feet of their decision makers.

12. RebelwithoutaClue unregistered

Just as many as there are Android Wear devices in the Playstore, none!

13. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

There are actually two that I know of, the Moto 360 and the LG G Watch.

15. RebelwithoutaClue unregistered

Can't seem to find them here, but could be country specific ofcourse (I'm Dutch). No Android wear devices in my country so far :(

9. Guti986

Posts: 78; Member since: Dec 26, 2013

What i would like to know is how important the apple store is for fitbit to begin with. Seeing as it is sold almost everywhere, including Walgreen's and brookstone

16. thunder18

Posts: 154; Member since: Aug 06, 2009

Maybe Android owners should do the same thing regarding Nike and their Fuelband.

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