Apple is the most valuable brand globally for the fifth consecutive year

Apple is the most valuable brand globally for the fifth consecutive year
For the fifth consecutive year, consultant Interbrand has named Apple the most valuable brand on the planet. The value of the brand is $184 billion, according to the latest report, which is up 3% over last year's figure. Some of Apple's rivals are in the top ten with Google in second place. The Alphabet subsidiary has a brand worth $141.7 billion, 6% higher than the 2016 valuation.

Microsoft takes third place, and its 10% year-over-year hike in value means that the brand is worth $80 billion. Amazon, led by its Echo smart speaker, saw its 5th place brand rise 29% in valuation this year to $64.8 billion. Samsung was right behind in 6th place. The South Korean tech giant's brand value is $56.2 billion, up 9% from 2016's figure. With a stunning 48% increase in the value of its brand name to $48.2 billion, Facebook is the last mobile tech firm in the top ten.

Other important names in mobile tech include Intel (number 15) with a value of $39.5 billion, up 7% from last year. HP (number 53) saw its brand value drop 8% to $9.5 billion, and the Adobe brand (number 56) rose 19% this year to hit a value of $9.1 billion. Sony's (number 61) brand is valued at $8.5 billion after a 2% year-over-year hike. The Huawei (number 70) brand name is now worth $6.7 billion after a 14% year-over-year increase.

Netflix made its first entry in the list, debuting at number 78 with a name worth $5.6 billion, and PayPal came in at number 80 with a value of $5.4 billion, up 12%. Taking spot number 100 is Lenovo. The owner of the famous Motorola name (which ironically did not appear in the top 100), Lenovo's brand is valued at $4 billion, down 1% for the year.

You can check to see where your favorite company appeared in Interbrand's top 100 valuable brands of 2017 by clicking on the slideshow below.


source: Interbrand via AppleInsider

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43 Comments

1. dubaiboy78

Posts: 449; Member since: Sep 19, 2014

Congrats to iphonearena team!!!

3. Settings

Posts: 2943; Member since: Jul 02, 2014

Samsung is nowhere near the half the value of Apple.

4. ibend3

Posts: 13; Member since: Jul 10, 2017

Samsung product's profit margin is nowhere near half of apple's profit margin either..

16. Settings

Posts: 2943; Member since: Jul 02, 2014

Lol, I just want to see the source for your claim?

11. GoTstan

Posts: 386; Member since: Jul 25, 2015

What are you driving at

18. maherk

Posts: 6891; Member since: Feb 10, 2012

The irony of your comment is that you're a die hard Sony fan.

24. Settings

Posts: 2943; Member since: Jul 02, 2014

Easily triggered by just stating the obvious. And how does a Sony fan accusation help in this Apple article? Sony is in the lower half, idc. Try harder next time.

27. maherk

Posts: 6891; Member since: Feb 10, 2012

Not triggered, I could careless who makes more money. I was just pointing out the fact that a diehard Sony fan is cheering for Apple's success simply because he despises Samsung.

30. Settings

Posts: 2943; Member since: Jul 02, 2014

Hahaha! I should take that as a compliment but I ain't a Sony fan. There are things I like about Samsung, Apple, Sony and other makers but I can talk negative about them too. On a side note, people here quickly assumes someone is a fanboy when he "despise" a particular OEM wherein one could be critical of any OEM without the association of belonging to a fanbase of the other OEM. Grow up. This isn't highschool anymore.

36. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

No you are wrong. No one assume you are a fanboy. But when you say stupid stuff just to get a rise out of someone or to start fights, that does make you a fanboy and thus it appears people here will make sure you get corrected. If you were smart vs being a fanboy, you would have read this list as I did. The list contains the worlds most popular brands name in the world in the top 10, and Apple is simply the most popular brand based on revenue. The thing is, they are all top dogs in different ways. Apple is at the top because they scam and cheat the most customers. Google leads in the attaining revenue from using internet data and ads and search results. Microsoft is the top dog with enterprise and desktop PC's. Coke makes the best soft drinks Amazon took an old concept (catalog shopping) and turned it into a better market. Samsung is the leading component maker and they sell the best components used by the most OEM's. Toyota sells the most popular crappiest cars in the world. Facebook wons social media with ideas other had but simply poorly marketed. Mercedes is simply the highest value luxury car brand. IBM leads in software engineering and services. Also all of those companies could fail tomorrow and not hurt any economy except one...SAMSUNG. The rest would have minimum to zero effect on a countries GDP. They are all top brands in their respective fields and all of them provide at least one product we use on some level even if we are unaware. But instead you had to say something negative to start a fight.

42. Settings

Posts: 2943; Member since: Jul 02, 2014

Well, I just spoken ill of Essential, Sony, and Windows Phones recently. No one cared. I spoke ill of Samsung, everyone loses their minds.

21. Michigan

Posts: 246; Member since: Nov 19, 2016

En you comment is nowhere near as being logical now leave.#3

35. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

Because Samsung actually have to spend money. I'm curious, do you understand finances at all? Samsung has 300,000 employees, Apple has 1/3 that many. Samsung has factories on every continent except one, Apple has none. Samsung and specifically Electronics makes over 200 products in over 300 countries, while Apple makes 4 products available in 280 countries or so. Samsung spends 3 times the money on R&D vs Apple as well. In other words, Samsung has to deal with losing 50% of their cash flow to just overhead. How much you think as an example, does it cost to distribute 200 products in 300 countries? That cost alone is probably $50B in revenue out the door. The bigger you try to be, the most cost. Without Samsung, Apple products would be exactly like the other Chinese made crap. Apple makes this much money because first, most of their products are sold 100%+ higher than what they cost to make. The Mac average at 40% more than what they cost to make. Apple has less overhead and spends the least amount of money because they buy everything 3rd party. If Apple had Samsung business model, Apple woudl cease to exist. I fail to understand why we compare what a company makes, when they all have a different business model?! None of those companies have Apple business model. All those companies with the exception of Amazon and Google, are first party companies who make and produce everything for their products. All of them make in 30 secs then we will make in a lifetime of working.

43. Settings

Posts: 2943; Member since: Jul 02, 2014

Brand value is different from net profit.

37. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

Vaseline?! Haha. Nice!

7. Bankz

Posts: 2548; Member since: Apr 08, 2016

Apple has no competition. The best company of all time. Go baybay. *inb4leakcomments*

10. GoTstan

Posts: 386; Member since: Jul 25, 2015

Pls explain how they are the best company of all time, do share

13. razmahtaz001

Posts: 501; Member since: May 11, 2013

apple is "the best at stealing ideas and features" and getting away with it LOL...for sure the best at that, hands down, no competition LOL

38. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

It really doesn't matter because they all do it. Its just Apple is praised for it while others are criticized for it.

41. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

"Apple has no competition" Exactly! They are the only Mac OS and iOS OEM. If they were not, they'd be somewhere in the middle.

22. phonearenarocks

Posts: 606; Member since: Mar 26, 2015

Trust me, most iPhoneArena authors must have orgasmd when they got to know about this!!!!!!!!!!!!!

2. trojan_horse

Posts: 5868; Member since: May 06, 2016

Can Google and subsidiary Alphabet be technically counted as one? That would make an impressive $325 billion... Just kidding.

39. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

They are one in the same. Right? Samsung Electronic is a subsidiary of Samsung LTD. But they are in an industry where costs are very high. Also Samsung is 25% pf its countries GDP. In the US, Apple is 0.1% of the countries GDP. Which means, if Apple failed today, it would have zero effect on the economy as a whole. There would simply be 100,000 people out of work, and the spaceship would become an abandoned property the govt would seize and turn into a Area 51 x2

5. thetruthhasbeenspoken

Posts: 83; Member since: May 02, 2017

Congrats to iSheep buying overpriced overrated products and feeling proud that the company scamming them is number 1.

23. ibend3

Posts: 13; Member since: Jul 10, 2017

*read his username* (again)

8. Plasticsh1t

Posts: 3108; Member since: Sep 01, 2014

Bad news for the Sam trolls. I can feel them crying right now.

20. maherk

Posts: 6891; Member since: Feb 10, 2012

It's what trolls do, cry when the company they hate succeed ;)

9. GoTstan

Posts: 386; Member since: Jul 25, 2015

Ooh you can hear phone arena rubbing their hands together, they're on Apples payroll after all, they're looking to get a generous bonus with all the cheerleading they did for them this yr

12. razmahtaz001

Posts: 501; Member since: May 11, 2013

apple is the richest, not the most valuable. samsung is more valuable than apple. samsung is more self sufficient and produce/supply others...have way many more products and services than apple...apple needs others to complete their vision/product line LOL

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