Apple is the most valuable brand globally for the fifth consecutive year

Apple is the most valuable brand globally for the fifth consecutive year
For the fifth consecutive year, consultant Interbrand has named Apple the most valuable brand on the planet. The value of the brand is $184 billion, according to the latest report, which is up 3% over last year's figure. Some of Apple's rivals are in the top ten with Google in second place. The Alphabet subsidiary has a brand worth $141.7 billion, 6% higher than the 2016 valuation.

Microsoft takes third place, and its 10% year-over-year hike in value means that the brand is worth $80 billion. Amazon, led by its Echo smart speaker, saw its 5th place brand rise 29% in valuation this year to $64.8 billion. Samsung was right behind in 6th place. The South Korean tech giant's brand value is $56.2 billion, up 9% from 2016's figure. With a stunning 48% increase in the value of its brand name to $48.2 billion, Facebook is the last mobile tech firm in the top ten.

Other important names in mobile tech include Intel (number 15) with a value of $39.5 billion, up 7% from last year. HP (number 53) saw its brand value drop 8% to $9.5 billion, and the Adobe brand (number 56) rose 19% this year to hit a value of $9.1 billion. Sony's (number 61) brand is valued at $8.5 billion after a 2% year-over-year hike. The Huawei (number 70) brand name is now worth $6.7 billion after a 14% year-over-year increase.

Netflix made its first entry in the list, debuting at number 78 with a name worth $5.6 billion, and PayPal came in at number 80 with a value of $5.4 billion, up 12%. Taking spot number 100 is Lenovo. The owner of the famous Motorola name (which ironically did not appear in the top 100), Lenovo's brand is valued at $4 billion, down 1% for the year.

You can check to see where your favorite company appeared in Interbrand's top 100 valuable brands of 2017 by clicking on the slideshow below.

source: Interbrand via AppleInsider



44. hazard1

Posts: 244; Member since: Feb 11, 2017

Congratulations to Apple. As Darkkjedii notes, this is not really a surprise.

34. PhoneInQuestion

Posts: 496; Member since: Aug 20, 2017

The only ones who care about this are stock holders and raging autists who will throw their phone away for next year's model because the commercials on TV and on YouTube will tell them to.

33. sissy246

Posts: 7129; Member since: Mar 04, 2015

And again the ones that should care are stock holders.

29. darkkjedii

Posts: 31798; Member since: Feb 05, 2011

Congrats Apple, but is this really a surprise?

40. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

Its a surprise every year. Look how they act with it every year?! Have you been checking out the latest Note 8 vs iPhone 8 vids? The Note is blowing the doors off the iPhone 8.

28. Panzer

Posts: 283; Member since: May 13, 2016

Nice profit margins when you force your customers to buy dongles, cables and chargers just to use all the features of your device.

25. whatev

Posts: 2456; Member since: Oct 28, 2015

It’s funny that some fandroids say PhoneArena is manipulated by apple, like apple would even pay anything to this site, the delusion is real, omg, darlings, Santa Claus doesn’t exist and apple is not paying any s**t to PhoneArena either, stop making and believing in fantasies, this is real life, wake up! And provide evidence at least to back up your delusional fantasy please

26. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

This site is infested with trolls, especially the Sam trolls. Don't expect them to provide you with anything other than garbage.

31. HouTexan

Posts: 462; Member since: Jan 08, 2012

Have this same energy when you visit other sites whose comment sections lean heavily Apple. You won't, though, because you're a hypocrite who only sees what he wants to see. Oh, and visit your favorite social media platform, as well, so you can see how isheep troll Android ALL day, EVERY day. You won't, though.

32. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

Trust me I've seen both camps and so far I've found the Sam trolls are the worst they are unbearable. Apple trolls are annoying too but they are in no way near the Sam trolls.

17. Michigan

Posts: 246; Member since: Nov 19, 2016

Apple is the biggest copycat en zero innovation for a fifth year,well put,right?

15. joinboone

Posts: 50; Member since: Jul 24, 2017

Iphone is god tech :)

12. razmahtaz001

Posts: 501; Member since: May 11, 2013

apple is the richest, not the most valuable. samsung is more valuable than apple. samsung is more self sufficient and produce/supply others...have way many more products and services than needs others to complete their vision/product line LOL

14. VasiliS7

Posts: 205; Member since: Jan 10, 2017

Samsung it's just started the engines. Apple is going with full engines. Samsung will be the new Apple in the future and probably the most richest company.

9. GoTstan

Posts: 386; Member since: Jul 25, 2015

Ooh you can hear phone arena rubbing their hands together, they're on Apples payroll after all, they're looking to get a generous bonus with all the cheerleading they did for them this yr

8. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

Bad news for the Sam trolls. I can feel them crying right now.

20. maherk

Posts: 7084; Member since: Feb 10, 2012

It's what trolls do, cry when the company they hate succeed ;)

5. thetruthhasbeenspoken

Posts: 83; Member since: May 02, 2017

Congrats to iSheep buying overpriced overrated products and feeling proud that the company scamming them is number 1.

23. ibend3

Posts: 13; Member since: Jul 10, 2017

*read his username* (again)

2. trojan_horse

Posts: 5868; Member since: May 06, 2016

Can Google and subsidiary Alphabet be technically counted as one? That would make an impressive $325 billion... Just kidding.

39. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

They are one in the same. Right? Samsung Electronic is a subsidiary of Samsung LTD. But they are in an industry where costs are very high. Also Samsung is 25% pf its countries GDP. In the US, Apple is 0.1% of the countries GDP. Which means, if Apple failed today, it would have zero effect on the economy as a whole. There would simply be 100,000 people out of work, and the spaceship would become an abandoned property the govt would seize and turn into a Area 51 x2

1. dubaiboy78

Posts: 464; Member since: Sep 19, 2014

Congrats to iphonearena team!!!

3. Settings

Posts: 2943; Member since: Jul 02, 2014

Samsung is nowhere near the half the value of Apple.

4. ibend3

Posts: 13; Member since: Jul 10, 2017

Samsung product's profit margin is nowhere near half of apple's profit margin either..

16. Settings

Posts: 2943; Member since: Jul 02, 2014

Lol, I just want to see the source for your claim?

11. GoTstan

Posts: 386; Member since: Jul 25, 2015

What are you driving at

18. maherk

Posts: 7084; Member since: Feb 10, 2012

The irony of your comment is that you're a die hard Sony fan.

24. Settings

Posts: 2943; Member since: Jul 02, 2014

Easily triggered by just stating the obvious. And how does a Sony fan accusation help in this Apple article? Sony is in the lower half, idc. Try harder next time.

27. maherk

Posts: 7084; Member since: Feb 10, 2012

Not triggered, I could careless who makes more money. I was just pointing out the fact that a diehard Sony fan is cheering for Apple's success simply because he despises Samsung.

30. Settings

Posts: 2943; Member since: Jul 02, 2014

Hahaha! I should take that as a compliment but I ain't a Sony fan. There are things I like about Samsung, Apple, Sony and other makers but I can talk negative about them too. On a side note, people here quickly assumes someone is a fanboy when he "despise" a particular OEM wherein one could be critical of any OEM without the association of belonging to a fanbase of the other OEM. Grow up. This isn't highschool anymore.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless