Apple is "losing the war of words" says former exec

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You may have noticed that Apple has become a bit more direct when commenting on the competition, recently. For a long time, Apple refused to directly comment or even mention that competition existed, but Apple's head of marketing Phil Schiller was quite direct when commenting on the Samsung Galaxy S 4. And, at least one former Apple exec was not impressed.

The former exec is Jean-Louis Gassée who was the head of the Macintosh team at Apple during the John Sculley years, and started the project that eventually became the Newton. Monsieur Gassée was apparently not impressed with the fearmongering that Schiller did following Samsung's announcement. Monsieur Gassée wrote in a column:
Gassée went on to say that Apple was "losing the war of words", and that "others have seized the opportunity to drive the narrative." Quite strong words from a former Apple exec. 

source: Jean-Louis Gassée via BGR

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25 Comments

1. minteke

Posts: 30; Member since: Jul 27, 2012

Just the common sense and wisdom... But why only former execs say truth?

2. Timmehor

Posts: 599; Member since: Mar 09, 2013

Because if you were working there and said that, you would be sacked in 3 .. 2 ... 1. Common sense for any employee.

3. minteke

Posts: 30; Member since: Jul 27, 2012

... but at least they do not have to lie! lol

4. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

There is a major difference between telling an actual (provable) lie and just staying silent about the truth. Current employees tend to stay silent.

11. Timmehor

Posts: 599; Member since: Mar 09, 2013

Welcome to big corporate business ... every one is a lying deceitful person. Thats how its gotta be, you telling me Nokia, Google, Sony, Samsung and Microsoft don't lie? They ALL lie! It's all about the money, we are just petty consumers, who buy their stuff.

18. RapidCat

Posts: 351; Member since: Jun 12, 2012

if you want to keep your job

19. cncrim

Posts: 1588; Member since: Aug 15, 2011

So true... if you want to keep your job, lie is one way.

25. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Scrooge Mc Duck is now the head of Apple Advertising and Promotion.

5. someones4

Posts: 627; Member since: Sep 16, 2012

So he is saying that Apple is not being a gentleman by trying to make the loudest noise.

6. Trex95

Posts: 2381; Member since: Mar 03, 2013

And who start this s**t first Samsung through ads against Apple and BB.

7. rickywinataa

Posts: 262; Member since: Apr 05, 2012

well, apple has done s**t mocking other competitors in many of their keynotes.

8. lovenyc8

Posts: 164; Member since: Mar 13, 2013

they doing this because losing customers

9. Note2waitingonNote3

Posts: 87; Member since: Mar 19, 2013

We won't even acknowledge apple until they actually compete with the competition. With the past devices the Motorola Razr Maxx Hd, Galaxy Note 2, Lg Optimus G, Lg Nexus 4, Htc Dna, Htc Evo 4g Lte. Iphone is so far behind it's crazy.

20. oister85 unregistered

in what terms is apple is behind besides the boring ui they have.

23. networkdood

Posts: 6330; Member since: Mar 31, 2010

For a better answer, see .9. There are a dozen phones, and counting better than an I product.

10. Stoli89

Posts: 333; Member since: Jun 28, 2010

Hmmm...so the former Apple exec is stating publicly that certain media assets are used as agents to attack competition. Interesting. I wonder which sites and/or bloggers, specifically, are in Apple's arsenal...I mean pcoket?

15. -box-

Posts: 3991; Member since: Jan 04, 2012

I imagine there is a mix of paid shills and devoted fanboys/girls

12. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Accept it iFanboys, Apple is now under pressure because people nowadays prefer innovation and fucntionality over just showing off with an expensive phone.

13. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Apple are doing the mistakes Nokia did and look where Nokia are now. I wont be surprised if Apple find themselves in a similar situation on a few years time.

14. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Apple is pretty weak right now, they need few more years to BLAST OFF again.

22. donfem

Posts: 708; Member since: Mar 30, 2011

By which time, they are 'light years' behind. :)

16. Shrihari

Posts: 104; Member since: Jan 29, 2013

Ahem! Where are the apple fanboys now....?

21. sectime unregistered

Laughing at you while enjoying life

17. myclevername

Posts: 94; Member since: Jun 07, 2010

This clown worked at Apple, what?, 30 years ago? Who dug this moron up?

24. networkdood

Posts: 6330; Member since: Mar 31, 2010

This article is not really new news and Apple has become complacent since their iPhone 4 arrived.

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