Apple is having a hard time with its competition on the vast Chinese market, latest IDC data reveals


Apple is slowly but steadily deciphering the mysteries of the saturated and rather competitive Chinese smartphone market as the latest quarterly data from IDC shows Cupertino growing 0.6% year over year and claiming some 7.7% of the market in Q3 2017. With 8.8 million iPhones sold for the time period, Apple is currently the 5th key player locally, trailing behind Huawei, Oppo, Vivo, and Xiaomi. One thing that could make a difference is the iPhone X, which is already being sold in China and will affect Cupertino's next quarterly results.

Huawei continues its reign at the top with 22.3 million devices sold in Q3 2017 and is quickening its pace with a solid 23.4% growth in comparison with the same accountable period in 2016. This noteworthy rise can be attributed to increased and more aggressive advertising in China, which seems to be working out just fine. Truth be told, Huawei is big in China and we can't see it toppling that easily, especially with its new high-end Mate 10 and Mate 10 Pro making their baby steps on the local market - the sales of these two will affect the company's next quarterly results.


Close second comes Oppo with 18.8% of the market and 21.6 million devices sold, scoring a humble 7.5% YoY increase of its market share. Third comes in Vivo with with some 18.9 million devices sold, 17.6% market share, and a slight 1.7% decline. The big surprise comes from Xiaomi, which scores an enormous 56.6% increase of its market share thanks to the sales of 15.7 million devices. Similar to Huawei's, this spike is courtesy of increased marketing and sponsorship spending, which is obviously giving fruit. 

If these trends continue, we should probably see Xiaomi get dangerously close and even surpassing Vivo, while Oppo could potentially take a sprint for the first spot. Of course, this spells bad news for Apple, which is literally the odd one in the bunch.

source: IDC 

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15 Comments

1. Peacetoall unregistered

The reason why apple is losing its market share in china is because Chinese are smart and know that at the same price of iphone two one plus 5 can be bought.

2. worldpeace

Posts: 3135; Member since: Apr 15, 2016

iPhone8's 20% price cut may can help them in Q4 report :-/https://www.cnet.com/news/iphone-8-dubbed-apples-worst-sold-flagship-model-in-china/

14. jacky899

Posts: 431; Member since: May 16, 2017

Nah, the chinese are just waiting for the Iphone X. They've held back buying Iphones since the Iphone 6 because the design hasn't changed since until the X. Also these reports only show the number of phones sold but not the dollar amount. Each Iphone cost many times the average price of the domestic phones so in terms of dollar amount and profit, Apple still reigns supreme in China.

3. jojon

Posts: 435; Member since: Feb 11, 2014

...or perhaps the Chinese are spending to much time in fancy coffee shops!

4. Settings

Posts: 2943; Member since: Jul 02, 2014

Samsung is now on "Others".

5. midan

Posts: 3112; Member since: Oct 09, 2017

been there for long time already, Samsung is doing horrible in China

10. raky_b

Posts: 420; Member since: Jul 02, 2014

But they are still making more profits by selling 2M of their S8's and Notes in China than Xiaomi makes from all of it's 18M solded phones... I'm not worried for Summy.

8. piyath

Posts: 2445; Member since: Mar 23, 2012

Apple is doing fine according to this data... It has gained market share Y-O-Y. Given that they sell the most premium pricey phones, this kind of improvement cannot be taken for granted. I'm sure they will get a leg up by the new iPhone X as it is still so fresh and beautiful.

9. raky_b

Posts: 420; Member since: Jul 02, 2014

And still, Apple is the one that makes most money on that market, with Huawei 2. And Samsung 3.

11. midan

Posts: 3112; Member since: Oct 09, 2017

Even without iPhone X they are already gaining share, looking very good for Apple

12. poptart574

Posts: 223; Member since: Feb 29, 2016

BBK, Huawei and xiaomi make world class phones. No one is breaking up that list.

13. htcisthebest

Posts: 438; Member since: Nov 15, 2011

Apple should be content and happy that they are ranked 5th in China. Ideally it should rank way behind Samsung because the iPhone is much inferior to Galaxy phones.

15. jacky899

Posts: 431; Member since: May 16, 2017

The Chinese love Apple because it is a western product and they are willing to pay a huge premium just for the status quo. If they wanted an android phone, the domestic phones offer much better performance for the money than Samsung phones. Also I heard from some folks from China that they like the Apple quality and reliability whereas Samsung phones from their experience are very buggy and slow. The Note 8 is really the first Samsung phone that has good quality control and relatively bug free.

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