Apple to lower iPhone prices in markets with unstable currencies

Apple to lower iPhone prices in markets with unstable currencies
Apple announced earlier today that iPhone revenue declined 15% YoY (year-over-year) to nearly $52 billion, which is one of the main reasons has decided to mingle with the iPhone's pricing scheme outside of the United States.

In a recent interview with Reuters, Tim Cook said that China's economic weakness hurt iPhone sales in the country, so it makes sense to try and make the product a bit more affordable to increase sales. The strategy is to be applied in other countries too, not just in China, Cook said, but no actual names have been mentioned yet.

However, Apple's CEO said in markets with major currency fluctuations, especially those weakened against the USD in the last year or so, iPhone price increased a lot more than in the United States or countries with stable currencies.


Basically, because the USD strengthened in some countries, consumers had to pay more for the iPhone, which led to fewer sales since many have decided to hold off on buying the new iPhone until they get better deals.

Hopefully, the new pricing strategy will make Apple's iPhone more appealing for those who couldn't afford it until now, but it's way too early to tell if it will work or not.

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8 Comments

1. Atechguy0

Posts: 918; Member since: Aug 03, 2018

Apple needs to lower prices, period. They are too greedy. Even their repair costs are ridiculous. I guess that is why that right to repair movement started up. It actually started because of Apple.

2. darkkjedii

Posts: 30833; Member since: Feb 05, 2011

Too expensive, not enough innovation/killer features. Too greedy, not enough bang for the buck. Wallets are speaking Apple. Lowering the prices is one part, the other is making a more feature packed, more compelling device. People are staying with their current ones longer, cause the new ones aren’t a compelling enough buy, and they now know a simple battery swap restores lost performance. Wallets are now speaking. 13% down, and it could increase this year. You’re on the clock Apple tick tok tick tok tick tok.

7. JRPG_Guy

Posts: 122; Member since: Jan 13, 2019

My thoughts EXACTLY! If apple reduced their prices and increased the amount of features then they may even sell more iPhones.

8. darkkjedii

Posts: 30833; Member since: Feb 05, 2011

Sure would. That gives us more incentive to buy.

3. lyndon420

Posts: 6494; Member since: Jul 11, 2012

Apple won't lower prices for any of their current flagships. They might make some of their older models more affordable, pull more SE's off the shelf somewhere, or manufacture some crazy low spec'd phones to get any 'new device' prices down below the $700 - $650 price range. They'll find a way to keep those profit margins fully and overly inflated.

4. cncrim

Posts: 1571; Member since: Aug 15, 2011

People vote with their wallet, you will see new improve this year.

5. frozz

Posts: 32; Member since: Jul 10, 2017

wrong at least to me ... I vote on the features & benefits me to price ratio. features definitely comes first and Apple till now is still a fancy brick with rotten closed up OS means even given free I still have no interest or I will take it and sell to some fool for profit while laughing at them. Period.

6. KingSam

Posts: 1370; Member since: Mar 13, 2016

An iPhone X still cost north of $2000 in Jamaica and the XR/Xs still isn't available.

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