Apple might be kickstarting trial production of its 2018 iPhone lineup soon to avoid bottlenecks

Apple might be kickstarting trial production of its 2018 iPhone lineup soon to avoid bottlenecks
Apple is rumored to be kicking off trial production of its three anticipated 2018 iPhone models in late Q2 2018, a bit earlier than last year. This heavily hints that all three devices that are expected to debut in early September will launch together.

The reason for this "rush" is most certainly Apple's desire to avoid last year's supply mishaps that caused the iPhone X to hit the shelves at a later date than the iPhone 8 and 8 Plus, which hurt the overall sales of the device. In particular, the low yield of infrared 3D sensors for the iPhone X's FaceID functionality is cited as the main reason why that one hit the shelves at a later date and was initially always out of stock.

It would seem that Apple didn't kick off the production of the iPhone X until late August, which made it impossible for the device to be ready on time for a mid-September release. Usually, Cupertino enters mass production of its iPhones at least a month and a half before their official market release in order to have enough supply to meet the usually-stellar demand. For the iPhone X to have been launched alongside the iPhone 8 and 8 Plus, Apple should have started mass producing it in late July at the latest.

As Apple is rumored to employ all of its three iPhones in 2018 with FaceID, DiGiTimes reports that both upstream and downstream component suppliers are ready to answer Cupertino's expected demand for FaceID sensors. However, suppliers have not yet seen increased component order just yet, which is just the calm before the storm we'd expect from Apple.

As a reminder, Apple is heavily rumored to be preparing two OLED iPhones, one with a 5.85-inch display and the other one with a 6.45-inch one, as well as a more affordable 6.1-inch LCD device. All three are expected to be styled closely after the iPhone X and feature minimal bezels but a smaller notch up top on their displays. 

source: DiGiTimes

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8 Comments

1. AVVA1

Posts: 228; Member since: Aug 01, 2017

Good for Apple! The delays for iPhone X really affected the sales of their flagship (of course besides the price). Also, a bit hype for their upcomming keynotes.

3. sgodsell

Posts: 7004; Member since: Mar 16, 2013

The fabricated delays were exactly that, a fabrication in order to get the iPhone X hype up. But in reality we all saw that within a couple of weeks, all the consumer preorders were fulfill, instead of the delays made out to be a month and a half, to two months. Apple and its hype crew have called wolf too many times. So once again we will hear about the delay hype, again.

4. DolmioMan

Posts: 301; Member since: Jan 08, 2018

5. Vokilam

Posts: 1140; Member since: Mar 15, 2018

your posts are whiny little itch crys, and you have no proof for "fabricated delays" and I dont see how apple benefits from fabricated delays (if there was such a thing in reality) because that may buy them some hype but in the end they loose costumers to other more available and cheaper brands (not everyone are fanboys like you and others that frequent these sites - nearly all public is tech brand agnostic) that said, you're right, the demand for last iteration of iphones was fullfilled much faster than previous iphone launches. that can also be speculated whether apple was better prepared this time by hyping up price or manufactured units, or the demand was NOT as strong for the iphones. Either way: proper formula to figure this out works like this - the iphone X sales performance vs previous iphone flagship sales performance against overall market for smartphones should determine whether the demand was fabricated by creating faux delays (thus hype) or apple was ready for the overall market demand and was finally able to fulfull new iphone demand unlike years before. tl:dr basically did iphone this year outperformed the downturn demand for smartphones world wide? best you look it up for yourself before making up "fabricated delays" as reasons why apple devices sell so well dispite your chronic hate for iphone

2. gamehead unregistered

Hopefully it has an on display fingerprint scanner, but I doubt it

6. Vokilam

Posts: 1140; Member since: Mar 15, 2018

knowing apple, no. once apple goes into a direction - they bet all on that horse either improve it till nothing left to improve (like their LCD screens up to recently) or go down burning while holding on to that pipe dream. if i had a million dollars to bet, i'd easily bet that there will not be an underthescreen scanner, but they will improve their Face ID. Although i think iris scanner (if can improve performance) is the best route for security either way, i damn hope that in 10 years there's no sideeffects to using either face ID or iris scanners - i mean, they used to put radioactive paste as makeup because it made your skin shiny in the 40's (i think)

7. Vokilam

Posts: 1140; Member since: Mar 15, 2018

lol, search on youtube for "shocking 1950's cosmetics ad"

8. worldpeace

Posts: 3102; Member since: Apr 15, 2016

Bottleneck? what bottleneck? iPhoneX's pre-order shipment time reduced 2-3 weeks from initial estimated date, and they cut production a few times already in just 3 months after releasing it. And they delay the iPhone X because they know iPhone 8/8+ won't sell well if they released at the same time, and iPhone8/8+ profit margin is better than iPhone X, so it's better if they can sell iphone8/8+ as much as possible

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