Apple iPhone 8/8 Plus sales lag behind the iPhone 6s/6s Plus during their respective launch quarters

Apple iPhone 6s/6s Plus had a more successful first quarter of life than the Apple iPhone 8/8 Plus achieved

Apple iPhone 6s/6s Plus had a more successful first quarter of life than the Apple iPhone 8/8 Plus achieved


Just a week ago, we told you that a survey conducted by KeyBanc Capital Markets revealed that the 2016 Apple iPhone 7 was outselling the brand new Apple iPhone 8. So while we have had a week to digest that, we can tell you that Consumer Intelligence Research Partners has released data showing that 2015's Apple iPhone 6s and iPhone 6s Plus outsold the Apple iPhone 8 and iPhone 8 Plus during each model's "launch quarter." That includes the three month period during which each phone was launched. The survey was conducted among 500 consumers who have purchased an Apple device. That number is considered to be the minimum amount of participants in a legitimate survey.

According to the CIRP, the Apple iPhone 8/8 Plus accounted for 16% of all iPhone sales during the fiscal quarter ended October 1st. The iPhone 8 made up 6% of these sales in the period, while the iPhone 8 Plus accounted for 10%. Compare that to the 24% achieved by the Apple iPhone 6s/6s Plus during its first fiscal quarter of life back in 2015, and you can see how the latest iPhone models are underperforming sales-wise. Last year, during the same time period, the Apple iPhone 7 and iPhone 7 Plus accounted for 43% of total iPhone sales in the period. In 2014, the Apple iPhone 6 and iPhone 6 Plus represented 46% of all iPhone models rung up during its launch quarter.

It seems obvious that many potential iPhone 8 and iPhone 8 Plus buyers have deferred purchasing the phone until after the November 3rd launch of the Apple iPhone X. Besides testing the premium model to see if they like it better, consumers will have to consider how long they want to wait for a new iPhone. If delivery times for the tenth anniversary model are outrageously long, prospective iPhone buyers might decide to go after the iPhone 8 instead.

Unlike the Apple iPhone 8 and iPhone 8 Plus, the Apple iPhone X features an OLED display, an edge-to-edge screen, the TrueDepth Camera, Face ID, and a larger battery. A survey conducted by securities firm Bernstein shows that 48% of the 1,112 iPhone owners in the U.S., U.K. and China are excited about the iPhone X. While not all of those excited about the device will end up buying the premium model, only 3% of those responding said that their next handset will not be an iPhone.

Reuters via 9to5Mac

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42 Comments

1. IAMBLCKJ3ZUS

Posts: 395; Member since: Sep 29, 2015

Far from a fan of Apple but at the end of the day the advantage of being Apple is if you don't but current and buy older models. Money still is money. Being a Google fan who knows how to use a warranty I'll stick with my pixel XL 2 but with so many choices Android users can buy current spec phones at iPhone 6 prices example being essential and one plus and g6. Android users lack loyalty compared to Apple and that's why you can drive pass card with Apple logos on them.

5. bucknassty

Posts: 1191; Member since: Mar 24, 2017

i understand loyalty.... but can you really call it that when its your only option?? what if dell could manufacture and iOS device? would people still go crazy over apple made device?

13. sgodsell

Posts: 6585; Member since: Mar 16, 2013

What blows my mind is when Apple started selling the original iPhone 6 again in 2017. This time with 32 GB of storage instead of the original 16 GB that it came with. Talk about recycling your junk. It still had the same CPU, 1 GB of RAM, cat 4 LTE. iOS 11 sucks with anything less than 2 GB of RAM. That speaks volumes to me about Apple.

15. sgodsell

Posts: 6585; Member since: Mar 16, 2013

Apple had shipped 48 million iPhones in Q3 2015. In Q3 2016 Apple shipped 45.5 million iPhones. So with all this bad sales of Apple's latest iPhone 8 sales and production already cut by 50%. The Q3 2017 should have even lower shipments. It will be interesting to see how many iPhones shipped in Q3 2017. Those numbers usually come out in November.

17. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

I am guessing they will ship 15-20M iPhone this quarter in general. Yet Samsung has been shipping 80M+ phones since Q4 2010 and every year since. Apple is starting that slide that if they don't do something in 2018, will be impossible to climb up from. Ask IBM, Nokia, Kodak, Gateway and others how that went for them.

16. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

Good question and we already know the answer. The answer is no. Fact - When Steve Jobs came back to Apple, even though apple had very little money, he bought back and ended all licenses to the Mac OS. Why? Because non-Apple hardware running Mac OS was outselling Apple own hardware. Not because they were better, but because they were cheaper. This is how Compaq killed IBM. IBM computers had an ISMBIOS which is what software looked for in order to work on IBM PC's. Compaq found a way to reverse engineer the chip without infringing (court upheld) on iBM's patent and basically provide the key to unlock IBm compatibles. Because IBM could not compete with lower pricing, the lost. Also came Microsoft DOS and Windows, which basically killed what was left of IBM. Fast forward to 2007 and Apple jumps out with iOS. Operating systems were not new to mobile, as Windows Mobile was basically Windows stripped down to run on a smaller hardware variation. Android beat Apple on one premise. Android was brought to all manufacturers while iOS is only available on Apple hardware. Android does everything iOS does and a lot more it doesn't. Free doesn't matter, because if it did, Linux would have killed Windows years ago. Android won because of its flexibility, affordability and mass gravitation of developers. Much like Apple's own IOS. But Android had one trick it learned from Microsoft, tailor your product to people outside of Apple walled-garden and you will land far and away more customers and usage. If Samsung had access to IOS and Samsung offered the exact same features as they do now with the S and Note, those 2 devices alone would kill the iPhone and the rest of Android would reduce Apple to a software company.

42. sgodsell

Posts: 6585; Member since: Mar 16, 2013

What made Android really grow was it's agnostic platform and ecosystem. Androids VM could run on any CPU/GPU, and the apps were also agnostic. This helped to propel Android ahead of all other mobile OS's. Try to remember when iOS and Android started at the beginning. They were both using ARM SoCs. Which back then a lot of the support chips were separate, and the speed of these ARM SoCs were really slow and only single core CPUs. Android OEMs could use any other ARM SoC as well as Intel or MIPS as well. Apps would run on almost anything you throw at it. It's why Android is still on top today.

19. tedkord

Posts: 16974; Member since: Jun 17, 2009

Probably not. But then, Dell is garbage.

32. bucknassty

Posts: 1191; Member since: Mar 24, 2017

if not dell... what about samsung... since half the iphone is samsung anyway??? or what about HP?

36. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

Really? You don't like Dell? Well, I can say the first Dell Laptops I bought like the Inspiron and the XPS were the best I ever bought. I even was able to get a Dell Adamo XPS for 60% off, because the item was way to expensive at launch and it didn't sell and the company I was workign for at the time, bought them at reduced cost. But after Michael bought back most of the shares of his company, the products started to suck really bad so I switched to HP because there was no better option. I don't even like HP, but I've had 4 Envy's in a row and they have been flawless which surprises me big time.

40. L0n3n1nja

Posts: 1499; Member since: Jul 12, 2016

I refuse to buy Dell, they are great new but expect to need a new computer every other year as the Dell doesn't hold up and components fail. Had 3 hard drives fail in under a year in a latitude that cost over 2k.

21. Nine1Sickness

Posts: 883; Member since: Jan 30, 2011

Yeah, because dell sucks. Sent from my Dell Precision T5610

34. DnB925Art

Posts: 1164; Member since: May 23, 2013

I have a repurposed Dell Precision T3500 that I got for free and repurposed into a gaming rig for only the price of the video card. I easily get 60fps+..

30. Leo_MC

Posts: 5884; Member since: Dec 02, 2011

Apple users have the option to... not buy Apple.

37. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

Yes, no, maybe, sorta, kinda, not really, sometimes, possible, not impossible, regretful at best and hard for many. If you have purchased apps exclusive to iOS, switching will be harder. As far as I know, only iTunes Music will play on Android natively without any special software. The movies can't be played unless you can convert them to QT format, at least based on my experience. But I've only bought one movie on iTunes and I don't mind watching it in iTunes. Also once you get use to something, sometimes switching isn't the best option. That is why I use both. Android for me makes my work easier to do, and Apple makes playing easier to do.

2. QWIKSTRIKE

Posts: 1454; Member since: Mar 09, 2010

All the hype from phone Arena did not help sales. Dumbing down the note 8 did not kill its sales.... Rofl.

9. treypoundz

Posts: 65; Member since: Sep 05, 2017

It will not sell more see they can not make millions of x phones.

3. slannmage

Posts: 289; Member since: Mar 26, 2013

I dunno why people care about the sales of billion dollar companies, they do not care about you. Just get a phone and be happy, there are far more important things in life.

25. worldpeace

Posts: 3028; Member since: Apr 15, 2016

In fact, the higher their profit margin the more they rape your wallet If you care about your own money, stay away from any overpriced junk

4. Rocket

Posts: 600; Member since: Feb 24, 2014

This made my day, lol

23. Klinton

Posts: 1407; Member since: Oct 24, 2016

Does iphone 6 have a jack input? This could be the reason.

6. Hollowmost

Posts: 404; Member since: Oct 10, 2017

All this hype for this Shame on you PA ....

35. bucky

Posts: 3764; Member since: Sep 30, 2009

its an article, related to apple, which is related to phones, which are related to phonearena. You could always leave.

7. Lumbergh

Posts: 463; Member since: Feb 14, 2016

So many clueless comments above. 6s/6s+ sales are better than 8/8+ because Apple fans are holding out for the iPhone X. Very simple lol. iPhone X marks the first major redesign in a while, which will drive record sales.

11. AxelFoley

Posts: 533; Member since: May 30, 2017

What does buying the 6s over the 8 have to do with the X? If Apple fans are holding out for the X, then who are the people buying the 6s and why are they not holding out? Seeing as they are not holding out, why didn't they get the 8? After all, Phonearena rated it as a 9.2. You're piecing 2 bits of information together that have nothing to do with each other. Your description sounds like a kid that goes into a candy store and picks Snickers over Kit Kat because they are out of Milky Way. What does the absence of Milky Way have to do with the 2 choices at hand? Is it that hard for you to admit that there are Apple users where money is a consideration and the 6s is just plain cheaper than the 8? Otherwise, what you are describing is Apple flooding the market with devices and the iPhone 8 is a complete waste.

18. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

Yeah millions are waiting for the iPhone X, but not as many as you think. Not for $1000 without some serious retailer or carriers deals. Also consider Apple won't even have enough phones available for at least a full year and by that time the iPhone 9 or whatever leaks will be appearing showing the iPhone 9 having X design lanaguge which will have high sales. The iPhoen X is not gonna have very high sales until 2018. No matter how many you think are waiting. Millions are waiting, but the bad sales of the iPhone 8 aren't just because of that. We all know this. Stop making it seem to be the only excuse. ITS NOT!!!!

28. L0n3n1nja

Posts: 1499; Member since: Jul 12, 2016

If they were holding out for an iPhone X they wouldn't be buying the 6S, they would be waiting. You sound clueless to me.

33. nctx77

Posts: 2540; Member since: Sep 03, 2013

The people buying the 6s were never in the market for the latest and greatest. The people that want the latest are waiting for the X and don’t want the 8. That’s why people keep telling you that we are waiting on the 8. What your cooking up is simply wishful thinking.

8. fyah_king unregistered

Why shouldn't it? It's the same damn looking phone for four years now. Plus, it's a lot cheaper than the 8 and plus.

10. Joosty

Posts: 459; Member since: Mar 14, 2013

Honestly, the 6S is a very capable phone even to this day. Processor will still keep up with iOS 11 and the camera is also still very good. Dont forget to mention the excellent audio quality from the headphone jack!

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