Apple iPad is losing market share to Surface slates among federal government buyers

Apple iPad is losing market share to Surface slates among federal government buyers
The Apple iPad has been losing market share ever since it practically created the tablet category back in 2010. That was to be expected since other manufacturers started invading the turf. And now that Microsoft has a worthy challenger with its Surface line, data from Govini shows that when it comes to the sales of tablets to the federal government, the iPad has been losing market share to its Windows powered rival.

In 2012, the Apple iPad had a 98% share of tablets purchased by the federal government. Last year, that number faded to 61% During the same time period, the share of federal government purchases of Surface/Windows powered tablets rose from practically 0% to last year's 25%. Android powered slates made up 11% of the total last year.

The ability of Surface users to integrate with Windows PCs is one major reason given by Giovini for the current strength in Surface/Windows tablet sales inside the government. Windows also provides more customization than iOS, according to the report. The research firm notes that while a device that is first-to-market like the iPad has the advantage of early market leadership in a category, staying on top requires that the device adapt to meet customer needs.

Ten government agencies accounted for 88% of tablet purchases last year. The Army spent the most on iPads last year ($22 million), Surface/Windows tablets ($2 million), and Android powered tablets ($2 million). For some reason, perhaps because of the shrinking budget it has been receiving, the low priced forked-Android powered Amazon tablets are the favorites of those doing the buying for NASA.


source: Govini via WMPoweruser

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53 Comments

1. AnTuTu

Posts: 1580; Member since: Oct 14, 2012

Good going Microsoft. I was never in the favour of bigger iPads. Our CEO got one and he returned it when I showed him Surface Book haha

4. keithtae

Posts: 564; Member since: Mar 25, 2015

Surface book is the boss! But I got the pro 4 instead.

14. bucky

Posts: 3771; Member since: Sep 30, 2009

iPads can't replace full computers. Our CFO recently swapped out his fully loaded surface book back to a surface pro 4. He said it was buggy, didn't like the screen gap and it had a horrible screen wobble.

37. Nathan_ingx

Posts: 4766; Member since: Mar 07, 2012

That's the whole point right? You can't compare an application board with full sized computers.

2. S.R.K.

Posts: 678; Member since: Feb 11, 2016

In other words, it’s a barrel of s**te with a rather nice touchy-feely interface. But somehow every other reviewer in the land is being paid stacks of cash or freebies or blow jobs or whatever to rave about this overpriced digital doorstop. Lucky for you then that someone at apple forgot to grease ol’ Chad’s palm or spit-shine his cock, so I’m gonna tell it to you like it really is. The reason why the iPad sucks isn’t its lacklustre feature set. It’s because it takes away your ability to create. If you buy an iPad, you are buying into a fundamental power shift in the user / device paradigm. You are no longer a creator. You are a consumer. Apple founded its reputation on being the creative’s choice. Long before it became the machine to be seen posing with while sipping your non-fat latte and working on your god-awful rom-com screenplay lovingly based on your own life, Macs were machines for graphic designers and musicians and other creative types who wanted to get stuff done. So happy it's declining, and MS Surface is taking over.

6. darkkjedii

Posts: 30660; Member since: Feb 05, 2011

You need some p***y

19. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Though I absolutely hate his foul language, he does have a point. The iPad Pro is 'meh' as a professional tool, it would've been better if they named it "iPad Air Plus" or something like that, just not "Pro". Don't get me wrong, I love iPads, especially the minis

46. marorun

Posts: 5029; Member since: Mar 30, 2015

Agreed its a big consumer device not a pro device at all. I also like ipad i got the air 2 but i am tired of buying apps in double ( i use android phone and wont EVER get an iphone ) So i may switch my ipad air for a nexus 9 or one of those lovely sony tablet.

24. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Curious why you always reply with buthurt comments when someone criticises apple? If you disagree, then respond with something factual (backed by sources) counteracting the comment in defense of apple, that'll be helpful and informative for everyone, instead of just a butthurt response...that just makes you look like an impotent fanboy.

26. darkkjedii

Posts: 30660; Member since: Feb 05, 2011

Man, shut your dumb ass up.

33. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Someone's impotently raging. Got nothing to add to the conversation, just replying with butt-hurt comments...typical iSheep.

28. Crispin_Gatieza

Posts: 3048; Member since: Jan 23, 2014

No, Dark was right. That boy needs some trim. Badly.

43. darkkjedii

Posts: 30660; Member since: Feb 05, 2011

Right lol, he's too wound up.

9. S.R.K.

Posts: 678; Member since: Feb 11, 2016

Sorry for bad language!

13. meanestgenius

Posts: 21149; Member since: May 28, 2014

Lmfao @ the first paragraph of your comment! It's funny as hell, but you gotta be careful with the language or you may get limited.

3. Derekjeter

Posts: 1438; Member since: Oct 27, 2011

I've been really happy with my Surface 4. I don't use my iPad Air 2 other than to watch Netflix.

8. darkkjedii

Posts: 30660; Member since: Feb 05, 2011

I use my Air 2 a lot actually. Great device, My next tablet is a 128 gig Pro with cellular. I won't be getting it until fall of next year though, gotta goal I'm working on, so no new tech this year. Other than the Apple Watch I bought in January, and love, no new tech this year.

20. hado86

Posts: 177; Member since: Oct 15, 2014

Same here the only thing that my break my resolution is a killer Black Friday deal on the iPad pro 2 or if the surface pro 5 impresses and has no throttling

47. marorun

Posts: 5029; Member since: Mar 30, 2015

I love my ipad air 2 as i said earlier but i am tired of having to purchase app on it when i already have them on my android phone. So next tab for me wont be from apple. I dont need the surface as i have a killer gamer laptop i just need a consumer device to check movie on it and play some light game at a good price and apple devices dont have good price sadly :(

5. monoke

Posts: 1113; Member since: Mar 14, 2015

Well duh. Gov. agencies don't need to be messing around with toys. They need computer/hybrids.

10. htcisthebest

Posts: 430; Member since: Nov 15, 2011

Competition is always good. In fact, iPads are not good for business or productive works. They are used mostly for fun.

15. bucky

Posts: 3771; Member since: Sep 30, 2009

No, they are definitely good tools. A properly designed app for the specific need makes it extremely powerful. Don't hate blindly.

29. Crispin_Gatieza

Posts: 3048; Member since: Jan 23, 2014

No, they are not. A good tool can handle whatever is thrown at it, not just what its apps can handle.

41. RebelwithoutaClue

Posts: 5473; Member since: Apr 05, 2013

Without apps/software, the surface pro can't handle what is thrown at it either. And doesn't it all depend on your business whether or not an iPad or Surface pro can be productive?

49. marorun

Posts: 5029; Member since: Mar 30, 2015

Desktop grade software are much more advanced than any mobile one. As most company work on computers not mobile device most work software are made for PC/Windows and the surface is a full desktop windows device not a device with a mobile OS using apps. what you do on an ipad for work can be done on a surface but many thing you be able to do on a surface ( or many high end software only available on windows ) are not on ios. So sorry but this is like comparing a consumer truck to a big load trucks.. both can transport concrete block but one will transport like 20 time more... in this case Apple is the consumer truck vs surface the big load work truck.

35. jroc74

Posts: 6023; Member since: Dec 30, 2010

I agree. I get what you are saying. I use this same argument when some years ago BB loyalists used to say Android wasnt for work. It all depends on what type of work you do.

50. marorun

Posts: 5029; Member since: Mar 30, 2015

jroc74 comparing two mobile OS is different than comparing one desktop grade OS with a load of real work software thats are much more complex than anything currently available on any mobile os vs a mobile OS thats start to have some basic app for work.

48. marorun

Posts: 5029; Member since: Mar 30, 2015

on the surface pro you already have all the app you need and full fledged apps not mobile version. There is no hate here just the truth ipad are a joke compared to surface for someone who need it as a working tool. I dont say its wont do part of the job but the surface will do it better every time!

11. cripton805

Posts: 1485; Member since: Mar 18, 2012

I'll never buy a mac, ipad, android tablet, or a regular MS laptop. Windows 10 Hybrids are the future and I can't wait until they polish their store. It works so darn well.

12. S.R.K.

Posts: 678; Member since: Feb 11, 2016

I've got my eyes on the Sony hybrid, but way to expensive. Vaio Zseries.

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