Apple grants $1 million as disaster relief in fighting the Southern California wildfires



The inferno that is blasting through the "paradise on earth" Southern California shaped to be the fifth largest fire in the state's history, so you can imagine the amount of resources, both human and financial, that are needed to try and tame it down at least a little. Apple has taken notice, and has apparently donated $1 million towards the firefighting effort, just as it did in October when the flames were raging in Northern California, and it matched the employee donations as well.

Apple has been doing these disaster relief donations for a while now, and, since each year there is a number of such dramas, its contributions add up, as it also gave 5 million for hurricanes Harvey and Irma. Above is Apple's "rebuilding and recovery" statement, as the money is obviously not going into water and firehoses.

 

FEATURED VIDEO

11 Comments

1. Peacetoall unregistered

in 1920 california bought eucalyptus trees from australia. - planted thousands of acre - australia forgets to mention it takes 100 years for trees to mature - thousands of investors got broke for not having vital information regarding eucalyptus mature timing - 2017 came - 100 acre of eucalyptus trees are now matured and spread everywhere - australia also forgot to mention that the trees produce highly flammable toxic oil that builds up in the tree - california is burning. - btw 1million$ donation from apple is nothing compare to scale of damage , apple is just playing dirty PR game.

2. rick_mobile

Posts: 358; Member since: Dec 13, 2010

They are probably doing it partly for tax benefits. I no longer use apple products but I can admit that It's good that they gave something even if it's something small for a company like them.

3. janis

Posts: 397; Member since: Mar 10, 2014

1mil donation is a joke for most profitable company in the world.

6. nepalisherpa

Posts: 338; Member since: Jul 17, 2015

How much have other companies donated?

7. ShaikhJGI

Posts: 359; Member since: Jan 10, 2014

Ask Bill Gates. If he was not on Philanthropy path, today he would have been richer by $70 Billion which is like 700000 Million, you get that bro? 1 Million my A$$ for a company which sits on cash pool of close to $270 billion, forget about all the other assets like market cap, FDI's etc. This fruit company is so greedy, It is actually doing this for tax evasions or other benefits of its own and they speak about US being its home country & home turf & also in its own state California. They are actually giving 0.000037% of there cash pool, I am not even considering Market cap & 100's of other assets. It saddens me sometimes. 1 Min silence for all the people who got affected by this natural disaster..:( :(

8. nepalisherpa

Posts: 338; Member since: Jul 17, 2015

I am asking once again: how much have other companies donated for this cause?

10. RebelwithoutaClue unregistered

9. LionStone

Posts: 1048; Member since: Dec 10, 2010

Yep, that's like a thousand dollars for them, kinda pathetic...wow, thanks apple...eyeroollll

4. RebelwithoutaClue unregistered

It's funny you don't see them writing an article how Facebook, Google, Amazon do these things as well. Also for millions in donations

5. PSAfromThisGuy

Posts: 145; Member since: Jan 16, 2017

Apple is also in California, so this makes sense... because I don't recall them ever doing anything for any of the other fires we had this year, or heard of them doing anything in the past.... But at least its a start

11. firebird820

Posts: 157; Member since: Jan 01, 2017

All the reasons Apple donated that money: -To make themselves look good as a PR stunt -To save their own factories and not houses or anything like that -To say that they're so generous when they literally donated 0.000037% of the company's money when they could have donated so much more -To make more sales from iPhones because they look like they're "giving back" -Tax benefits because when you donate to a natural, governmental cause you get tax cuts, so they only want to give less money back to the government who rigs every single Apple lawsuit so Apple always wins no matter what, even if the other company is right and should win -Did I mention jus to make themselves look good? Because that's 99% of the reason they did this. I honestly think it's disgusting how Apple donates this money for themselves, not for the people actually affected.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.