Apple gaining market share in the U.S. as smartphone penetration passes 60%

Apple gaining market share in the U.S. as smartphone penetration passes 60%
If you look at the global market, Android is dominating the mobile space and holds somewhere around 80% of the market according to some recent numbers. However, it is a much different story here in the U.S.. Around these parts, Apple is still the top manufacturer, and according to new comScore data, the iPhone is even gaining market share in the U.S..

The new numbers from comScore show that in the quarter ending in April 2013, Apple held 39.2% of the U.S. smartphone market, and that number has risen to 40.4% as of the quarter ending in July 2013. That easily keeps Apple in the top spot for manufacturers, even though Samsung grew a bit more up to 24.1% in July from 22% in April. Motorola and HTC both lost share, while LG stayed basically the same. 

Of course, Apple being the number one manufacturer doesn't mean that iOS is the top platform. That title still belongs to Android, although Android did drop just a tiny bit from 52% in April to 51.8% in July. Since Apple's numbers are the same whether looking at it from a manufacturer or platform standpoint, that does mean that iOS gained a bit of ground on Android. 

On the app side of things, it is still Facebook and Google dominating the crowd. The Facebook app reaches 76.1% of smartphone users, and that number jumps to 86.3% when you factor in those who visit the site through a mobile browser. Google apps make up the next 6 spots in the top 7 after Facebook, and when you combine all Google websites together it has a reach of 92.6%.

source: comScore



1. Tazer2365

Posts: 52; Member since: Jul 28, 2012

That's amazing at how Apple is gaining market share while it's OS is only available on their products while Android has their OS on many other companies and they seem to be slipping. iPhone 5S and iPhone 5C will extend that lead for Apple here in the US and I'm pretty sure around other places as well. Believe it or not, Apple is going good. Apple will continue to lead the industry with their amazing products. Go Apple!

3. PapaSmurf

Posts: 10457; Member since: May 14, 2012

One word: marketing.

5. Mxyzptlk unregistered

One word: denial.

11. Commentator

Posts: 3723; Member since: Aug 16, 2011

No, marketing pretty much sums it up, whether you're an iPhone fan or not.

14. RoyalPayne

Posts: 458; Member since: Aug 07, 2013

It's about quality. Of built, of apps, of OS and the overall experience.

17. Sauce unregistered


26. Googler

Posts: 813; Member since: Jun 10, 2013

It's about a culture in the US that has a lot more disposable income for devices and is willing to depart with said income. iOS is biggest in the US and not so much everywhere else, but you can't say only Americans are concerned about quality, build, and user experience. People all over the world essentially want the same thing in what they purchase, their money's worth but the iPhone isn't selling as well outside the US so that says a lot about demographics.

31. RoyalPayne

Posts: 458; Member since: Aug 07, 2013

True, but Apple products are truly remarkable, not to say others have extremely inferior products, but the amount of thought and dedication they put in their products really shows when you use them. Their devices are just perfect for their intended use. Haters gonna hate but the fact remains, Apple puts efforts in their products great deal more than others. That is why they are the benchmarks in their class. Not because they are expensive.

32. Googler

Posts: 813; Member since: Jun 10, 2013

Easy to do when you only make one phone a year. That's the path they chose and it works because people buy into, literally.

36. RoyalPayne

Posts: 458; Member since: Aug 07, 2013

My point exactly! Why make multiple copies of the same phone?! Its better if you put your efforts in one place rather than bombing the market with several hundreds of the same thing. Companies are just now realizing this. I'm not saying everything should only be high end, you can make a good low end device too, for ex. Nokia, they have been doing it for years. Their phones have a personality. But companies like Samsung are just doing quantity, not quality. You shouldn't cut+copy+paste everything.

39. Googler

Posts: 813; Member since: Jun 10, 2013

You make is sound like others have inferior products because they produce so many handsets. Apple produces one new phone a year and has problems as well. Doesn't add up, especially when you consider how much money they make annually.

52. RoyalPayne

Posts: 458; Member since: Aug 07, 2013

I don't make it sound like that, it is like that, that is why i'm saying it. Apple has negligible problems and even they get fixed quickly.

30. Mxyzptlk unregistered

iPhone is the best in that category.

40. Gigabinzle

Posts: 37; Member since: Aug 30, 2013


18. tedkord

Posts: 17489; Member since: Jun 17, 2009

Not really. It comes down to choice of mobile OS. If you want Android, you get many choices, even from the same manufacturer. If you want iOS, you can only choose Apple. Put iOS on multiple OEMs and you'd dilute Apples share, but increase iOS.

34. Mxyzptlk unregistered

Many choices can cause problems, e.g. fragmentation. I like that I can get a clean, stable experience with iOS over Android where problems are a norm on many phones.

48. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Fragmentation like between 3GS and 5 not all users getting all features right?

53. RoyalPayne

Posts: 458; Member since: Aug 07, 2013

Still getting all the software upgrades possible. Being such an old phone.

66. saffant

Posts: 274; Member since: Jul 04, 2011

Listen you idiot. Not everyone wants the same bloody 4" toy screen that the iPhone has. You 14 year old girls or the little midgets might like using a 4" screen to browse the web, but most people don't. It's almost laughable how much better browing on the S4 looks compared to the iPhone 5. Until Apple comes out with at LEAST a 4.8" screen, they'll continue to be the second choice for most powerusers.

69. RoyalPayne

Posts: 458; Member since: Aug 07, 2013

Yes coz u insert 4.8 inch in your ass coz u like it big. Butthurt dumbass. Big screens dont make you a power user. Stop lying to urself.

76. saffant

Posts: 274; Member since: Jul 04, 2011

"Yes coz u insert 4.8 inch in your ass coz u like it big." wtf? What are you like, 14? Grow up dude. The fact that you consistently make these gay jokes says quite a bit about some hidden tendencies u got there. Go see a therapist perhaps.

60. maysider

Posts: 38; Member since: Aug 11, 2013

Just an exception in US: -US people don't mind PRISM 52% -they can't choose any default browser -they are not even able to choose the right phone size, Apple has to do all the decisions, they don't like freedom So whatever Google does without a proper TV ad they will not succeed US people are simply brainwashed and limited like the device they use

63. Ninetysix

Posts: 2966; Member since: Oct 08, 2012

72. maysider

Posts: 38; Member since: Aug 11, 2013

You're from us, right? Now you show us how not smart really the Americans are..... 1) USA is the biggest capitalistic country 2) think twice, three times if it helps about the meaning of the word "average"

73. Sniggly

Posts: 7305; Member since: Dec 05, 2009

We can do without the inflammatory nationalistic bashing, thanks.

75. maysider

Posts: 38; Member since: Aug 11, 2013

No no,a lot of Americans are good, just the assumptions according to the bright stats :) They vote for war, vote for surveillance, ebook price fixing robbery by Apple....just easy to push them somewhere

67. djcody

Posts: 237; Member since: Apr 17, 2013

Is just people wrong understanding, sample: my friend from work about 2 years ago got some phone (looks some like lg) bought for free with 2 years contract with Verizon, full price for phone that time is around 80$, he chose 2 year contract over to pay full price with basic android gingerbread phone. He don't like this phone. Now he got iPhone 4 for free again with 2 year contract(60$ a month), the contract get changed. He don't have any minutes, just unlimited text and data (3g of course), any extra minutes gonna put bill up. But phone working better. On the end of contract summary gonna be higher from beginning. Now when we compare my nexus4 with unlocked lte (T-Mobile network) 30$ a month he still waiting to open web when I going to another web, link. People do research don't be to lazy and over pay for phones and services. You do that when you don't have choice.

68. djcody

Posts: 237; Member since: Apr 17, 2013

Test Date: Sep 7, 2013 10:46:58 AM Connection Type: Lte Server: Minnetonka, MN Download: 17.35 Mbps Upload: 6.16 Mbps Ping: 48 ms Just a sample

2. PapaSmurf

Posts: 10457; Member since: May 14, 2012

BB10 lost market share while WP8 stayed the same. They're going against a duopoly with iOS and Android, which have been dominating since 2010.

4. Mxyzptlk unregistered

Android is only dominant numbers wise because there's like a 1000 different variations of some phones. Apple still has the lead when it comes to profit. Plus the iPhone C will make the iPhone even more affordable opening more doors.

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