Apple files trademark application for new FaceTime logo

Apple files trademark application for new FaceTime logo
Apple has filed an application for a trademark covering the redesigned logo for FaceTime. This is the video chat feature on iOS devices that is enabled across both Wi-Fi and cellular. The new design clearly shows how Apple has gone away from the skeumorphic design favored by the late Steve Jobs and former iOS chief Scott Forstall.

Where the old design showed a camera lens inside the outline of a video camera on a textured silver backdrop, the new design shows a video camera on a bright green background. Gone is the lens inside the camera, which had added that realism (along with the textured background) favored by Jobs and Forstall. The latter was removed from Apple's board for refusing to sign an apology letter after the failed launch of Apple Maps.

With the redesign of the UI for Apple's mobile OS, you can expect to see Cupertino sending a constant flow of new trademark requests to the USPTO. The iOS 7 update reflects the first time that Apple has revamped the UI since the OG Apple iPhone launched six years ago yesterday. The new icon designs are flatter, without the gloss used previously.


source: PatentlyApple via Engadget

FEATURED VIDEO

29 Comments

1. FlushGordon unregistered

They need to patent the color as well....Call it Droid green or somethin fancy

3. BillyG

Posts: 305; Member since: Sep 24, 2012

nope you cant patent a color, unlike a design which is an intelectual property. put a green icon without any drawing/design inside... no one will ever try to copy it...

9. quakan

Posts: 1418; Member since: Mar 02, 2011

They could trademark it like Tiffany and Co. has their hue of blue (Pantone No. 1837).

2. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Go home Apple, you're drunk!

11. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

"Face(palm)time"

17. InspectorGadget80 unregistered

Love that picture icon.

4. dan86

Posts: 298; Member since: Mar 17, 2012

Apple Inc. is turning out to be more of a patent troll firm with all their stupid ideas. I guess the downfall is indicated in technological era like this, more of trolling less of innovation.

7. therealestboy

Posts: 82; Member since: May 03, 2013

Really, dude? You don't know the meaning of patent troll. Apple actually has a product with mentioned patent. How is that patent trolling? Anyway, I don't see why some would want to copy that ugly icon.

8. Jason2k13

Posts: 1459; Member since: Mar 28, 2013

i agree, that icon is soo ugly i dont even know what it is unless someone tells me.

13. rusticguy

Posts: 2828; Member since: Aug 11, 2012

And there are many PATENTS that they have without a product (except of course for the paper on which they drew the drawings and wrote down essays on that drawing). So doesn't that fit into definition of a Patent troll? Apple is more of a Patent Troll now.

24. stealthd unregistered

I've never seen them assert a patent that wasn't used in the iPhone/iPad/Macs. It's always been pretty clear their patents have been defending their products. But since there's "many" surely you'd have some examples.

26. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Stylus pen is the perfect example.

28. grahaman27

Posts: 364; Member since: Apr 05, 2013

But judging by the description it wouldn't be hard to accidentally infringe, any rounded camera icon that's green would infringe

29. appleDOESNT.com

Posts: 456; Member since: Nov 19, 2011

Really, dude? it's called skype long before facetime. Hurry Skype get a patent, a trademark and a copyright on your icon quick, like now!!! go, go, go!!!

5. hoangthuansh

Posts: 2; Member since: Jun 14, 2013

it is true that the technology race

6. pongnamu unregistered

... What color is that?

10. quakan

Posts: 1418; Member since: Mar 02, 2011

Melancholy Malachite.

14. rusticguy

Posts: 2828; Member since: Aug 11, 2012

iGreen

12. Myrith

Posts: 57; Member since: Feb 17, 2012

Is it just me, or is that shade of green hideous?

15. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Boy iOS 7 and Apple are looking unappealing to me as we get closer to the (hopefully not delayed like iTunes) September launch.

25. stealthd unregistered

And you base that off of one icon? Lol

27. PapaSmurf

Posts: 10457; Member since: May 14, 2012

I'm basing it off of what Apple is putting on the plate. I don't like iOS 7. It doesn't appeal to me. I personally think iOS 6 is better imo. As a company itself, I hate them. The only company in the technology world that rather settle things in the courtroom than on the battlefield (see profile picture.)

16. ilia1986 unregistered

Let em patent this crap. Nobody else would even consider using something as ugly and horrid.

18. InspectorGadget80 unregistered

Great what's next trademark the word Apple?

19. darkkjedii

Posts: 30966; Member since: Feb 05, 2011

Trademark away apple, everyone else is protect their IP, so should you.

20. darkkjedii

Posts: 30966; Member since: Feb 05, 2011

Oops "is protecting".

21. bugsbunny00

Posts: 2262; Member since: Jun 07, 2013

old one was better

23. maxnooze

Posts: 31; Member since: Apr 02, 2013

I wonder whether they will trademark the rest of the 'impressively designed icons'; the weather, notes, reminders and especially game center tiles are certainly nothing to write home about...

30. Dingy_cellar_dweller

Posts: 339; Member since: Mar 16, 2013

New trademark, I thought they had patented rectangle with round corners already.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.