Apple bends its own rules by using push notification to promote the App Store's (RED) campaign

Apple bends its own rules by using push notification to promote the App Store's (RED) campaign
Some iOS developers felt that Apple was bending its own rules on Monday, by using push notification to promote the (RED) campaign of the Apple App Store. Apple's own developer guidelines don't allow push notification to be used for commercials or promotions of any kind. Still, Apple might have felt that because the promotion was for a good cause, it could get away with using push notification just this once.

The push notification read "Get great apps and help (RED) fight AIDS". Through December 7th, a number of apps are offering special in-app purchases, with the revenue earmarked for the (RED) global fund, used to try to prevent the growth of HIV and AIDS in Africa.

In addition, a percentage of Cyber Monday retail sales made by Apple Stores, will be donated to (RED), which was developed by U2 frontman Bono. On Black Friday, Apple also gave out iTunes gift cards with certain equipment purchases made on that day. Each gift card also represented a donation made by Apple to (RED). In honor of Monday's World AIDS day, Apple Stores all over the globe changed the color of the famous Apple logo to (RED).

source: Appleinsider



1. kwirin

Posts: 26; Member since: Sep 16, 2014

Sounds like another bendgate...

2. meanestgenius

Posts: 21769; Member since: May 28, 2014

Even though it was in violation of Apple's own policy, it's for a good cause. For that, I applaud Apple's efforts. Kudos to you, Apple.

3. techspace

Posts: 1037; Member since: Sep 03, 2012

In that case, the others should be allowed to do it as well(if it is for a good cause), but they are not.

20. meanestgenius

Posts: 21769; Member since: May 28, 2014

Never said that the others shouldn't be allowed to do it...if it's for worthy cause, why not?

24. techspace

Posts: 1037; Member since: Sep 03, 2012

I am not talking about you, I am saying that they should change the rules instead of breaking them.

4. ianbbaa

Posts: 332; Member since: Mar 20, 2013

this one good reason doesnt save Apple´s greedy reputation...

6. techspace

Posts: 1037; Member since: Sep 03, 2012

Every profit making company is greedy....Apple feels worse only because people are willing to pay them more money so they don't need to make inexpensive products.

9. E.N.

Posts: 2610; Member since: Jan 25, 2009

PhoneArena is always on point when it comes to finding the latest iPhone scandal, no matter how small or insignificant it may be. But somehow, a campaign as big as the App Store's (RED) campaign managed to go unnoticed by all the PA writers.....until now....when it's tied to a possible scandal....

5. AlikMalix unregistered

I didnt receive it - my notifications for App Store were turned off. The only thing I have on is "badges" (little red number on top right corner) that shows how many apps have updates and those rarely show up as most of my apps are set to automatically update... Even though this was for a good cause, it still crossing the line. iOS users are fully aware of the (RED) apps and those that choose to participate already have or will regardless. This should not have been done IMO.

7. greenelektron

Posts: 537; Member since: Sep 10, 2014

If (Apple) wants to give money for a good cause, why can't just they give money? They have lots of it. Why are they doing ads so that people will buy so they could help. grrr

10. E.N.

Posts: 2610; Member since: Jan 25, 2009

What exactly are you mad about? What have YOU done to help fight HIV/AIDS? Project (RED) apps are heavily advertised in the App Store (they take up all the banner space and even the front page of Apple's website homepage). Many of them are popular apps like Clash of Clans (which is the top grossing app in the App Store), Angry Birds, The Sims, Kim Kardashian Hollywood, Heads Up, FarmVille, etc etc. Since last week until December 7th, Apple will make NO money from any of them.

12. laughmi

Posts: 283; Member since: Oct 28, 2014

Apple will make some money out of that and ultimately it would go in the noble cause of fulfilling Cook's hunger of Dollars!!

8. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

The signal goes out. The sheeple obey.

15. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Herd mentality.

11. der_damo

Posts: 213; Member since: Sep 16, 2014

It's their ecosystem - they don't really care. And I turned them off, so I don't care twice :D

17. submar

Posts: 713; Member since: Sep 19, 2014

not the first time bend its own rules

22. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

It's for a good cause, and the bottom line is that it is Apple's ecosystem. From a developer's point of view, it could still be somewhat hypocritical. It would have been better P.R.-wise if Apple had included developers in a special allowance to join with Apple in the (RED) campaign. Shows more solidarity of purpose. Plus, it woul've actually helped grow the campaign.

23. downphoenix

Posts: 3165; Member since: Jun 19, 2010

They are the rulemakers, they can choose to bend them. That's just how it is. And at least it is for a good cause, they could have abused this for various other reasons.

* Some comments have been hidden, because they don't meet the discussions rules.

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