Apple bends its own rules by using push notification to promote the App Store's (RED) campaign18
The push notification read "Get great apps and help (RED) fight AIDS". Through December 7th, a number of apps are offering special in-app purchases, with the revenue earmarked for the (RED) global fund, used to try to prevent the growth of HIV and AIDS in Africa.
In addition, a percentage of Cyber Monday retail sales made by Apple Stores, will be donated to (RED), which was developed by U2 frontman Bono. On Black Friday, Apple also gave out iTunes gift cards with certain equipment purchases made on that day. Each gift card also represented a donation made by Apple to (RED). In honor of Monday's World AIDS day, Apple Stores all over the globe changed the color of the famous Apple logo to (RED).