Apple asks the court to stop Samsung from using sensitive sales data in its cross-examination today

Apple asks the court to stop Samsung from using sensitive sales data in its cross-examination today
Apple's Senior VP of Worldwide Marketing Phil Schiller is retaking the witness stand today, and Samsung made a sneaky maneuver submitting late last night that it intends to use sensitive sales data exhibits in the cross-examination today, which Apple doesn't want public.

These include sales data for the iPhone, iPad, iPod touch and so on, which Apple reports on the whole, but there might be thorough breakdowns by different criteria, which Apple doesn't really report in the quarterlies, as it doesn't want them widely known. There are also tracking studies and buyer surveys in there, but it's the sales data that is worrying Apple the most.

Still, Apple's lawyers had time to file two motions asking the court to prevent those exhibits from being made public, commenting for Judge Koh that "Without further action, these highly confidential exhibits will be publicly disclosed causing severe harm to Apple." In case the court doesn't grant the request for those documents to be sealed, Apple asks for a five-day stay, so that it can "seek relief".

via CNET

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97 Comments

1. Aeires unregistered

Most intriguing part of the trial, what information about sales does Apple not want the public to know? Is there something controversial about how they reached the $600 billion mark? Please tell.

62. p0rkguy

Posts: 685; Member since: Nov 23, 2010

More like their quarterly numbers are a load of sh*t.

88. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Apple lying again! SHOCK!!! You ask for this trial and hell freezes over you are getting it.

2. hawke9150

Posts: 32; Member since: Jun 17, 2011

Of course Apple doesn't want thier information public, as it will "Harm" them. It will show that what they tell the public and what they keep private are 2 vastly different things. Come on Apple let the world know how bad things are truly.

24. taco50

Posts: 5506; Member since: Oct 08, 2009

How bad? Apple is the richest tech company on the planet.

28. fanboy

Posts: 38; Member since: Mar 07, 2011

lol @ this fanboy

29. remixfa

Posts: 14605; Member since: Dec 19, 2008

if they are hiding sales, then they are hiding profits, which means they could be liable to the govt for a lot more taxes or other things. Rotten apple has yet another hole in its fruit.

33. E.N.

Posts: 2610; Member since: Jan 25, 2009

Remixfa, you are so ridiculous. How did you even come up with that? Have you ever considered the possibility that you don't know everything?

38. taco50

Posts: 5506; Member since: Oct 08, 2009

He truly is one of the biggest trolls on here. Just yesterday he insinuated that Obama had purposely appointed judge Koh to Apple's case and that he had secret meetings with Steve Jobs to let Apple win.

42. matrix_neo

Posts: 334; Member since: Nov 03, 2011

Ïtaco50, You're also in the list of biggest trolls here in PA, thumb me down if true lol

73. remixfa

Posts: 14605; Member since: Dec 19, 2008

its pretty easy. Why do they hide their sales numbers? what are they worried of. The first thing that pops to your mind is that they were fudging the numbers.. Either too high to make themselves look good, or too low to hide money made. If it was too low, then they were trying to cheat the tax system and can get into trouble with the IRS and/or other agencies. I didnt realy think it was that far of a stretch..even for you little trolls..

95. E.N.

Posts: 2610; Member since: Jan 25, 2009

I'm glad that you realize that it was a stretch though.

36. taco50

Posts: 5506; Member since: Oct 08, 2009

Remix why does Samsung refuse to report sales?

51. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Ummm. I seem to remember that Apple is asking for a sales ban on Sammy's phones. One of the arguments they are making in support of the sales ban is that monetary damages are not sufficient to compensate them for Sammy being such a hard competitor. The details of Apple's sales are therefore open to inquiry to determine what about them is so fragile that it requires a sales ban. In the U.S. (at least for civil matters) transparent proceedings (that means full disclosure to the public) are still the rule rather than the exception.

58. D.Aceveda

Posts: 432; Member since: Jun 30, 2012

Taco you're a dumb s**t. Get your head out of your ass already please. You might actually make some sense if you do.

74. remixfa

Posts: 14605; Member since: Dec 19, 2008

They are company based out of Korea, I dont give a darn why they hide their sales. Let Korea deal with that. Apple is an american company. If they are hiding sales then they are screwing the US out of tax money more than they already do by hiding 70 billion in the caymans ans switzerland.

43. networkdood

Posts: 6330; Member since: Mar 31, 2010

Remixfa makes a great and valid point - like the common Joe, corporations do not report everything...

47. EclipseGSX

Posts: 1777; Member since: Oct 18, 2011

money isn't everything fanboy

89. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

In Apple World its everything!

34. Lucas777

Posts: 2137; Member since: Jan 06, 2011

i dont think it is unusual for apple to want to keep it hidden… for example samsung releases no sales figures about its phones-- nobody is getting upset about that...

55. tedkord

Posts: 17409; Member since: Jun 17, 2009

Yes, but Samsung aren't claiming that others using their invention of rectangles and icon grids is causing them $2 Billion of damages. If you want to claim damages, you've got to show your figures.

59. poojaroy

Posts: 52; Member since: Apr 29, 2012

true point

67. Lucas777

Posts: 2137; Member since: Jan 06, 2011

you have a point.. i dont agree that apple should keep them hidden, but what i was trying to get across is that it is not unusual-- many companies like to keep their exact sales figures hidden

3. speckledapple

Posts: 902; Member since: Sep 29, 2011

I think that if Apple wants to show how much harm Samsung has made to them by infringing on their patents, they should publically show just how deep and personal that harm goes. The numbers will certainly not lie.

6. wsucoug13

Posts: 164; Member since: May 04, 2012

You mean the patents Apple made after the idea was already in a Samsung phone....?

27. taco50

Posts: 5506; Member since: Oct 08, 2009

Can you give me a specific example?

56. tedkord

Posts: 17409; Member since: Jun 17, 2009

F700.

70. taco50

Posts: 5506; Member since: Oct 08, 2009

Introduced in February 2007 after the iPhone introduction. It also had a qwerty keypad soo not like the iPhone

75. remixfa

Posts: 14605; Member since: Dec 19, 2008

the F700 was released/introduced in 2006 troll.

77. taco50

Posts: 5506; Member since: Oct 08, 2009

http://en.wikipedia.org/wiki/Samsung_SGH-F700 The SGH-F700 is a mobile phone manufactured by Samsung. Using Vodafone as its network provider, the phone was first introduced at the 3GSM World Congress that was held in February 2007. Sales to the European market started November 2007.[1] Hmm looks like you're wrong as always

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