Apple and Samsung continued to lose smartphone market share in China during Q2

Apple and Samsung continued to lose smartphone market share in China during Q2
Smartphone shipments in China during the second quarter rose 14.9% on a year-over-year basis to 149 million units. Sequentially, shipments rose 2.7%. This growth is not coming from high-end manufacturers like Samsung and Apple. Instead, entry-level handsets and mid-range 4G models are capturing attention from subscribers to the nation's three major carriers. China Mobile, China Unicom and China Telecom are each offering subsidies on these less expensive models. 

This has resulted in a build up of inventory in the country's retail channels. During the first two quarters of the year, manufacturers shipped more phones than the number that consumers were buying. As a result, analysts expect an "inventory correction" during the fourth quarter. This should result in manufacturers slowing down shipments of smartphones to retail channels in order to keep inventories lean.

Digitimes own research has Huawei listed as the top smartphone producer in China with a 14% market share from April through June. The 12.7% share earned by Oppo during the same time period was next, followed by Vivo and Xiaomi with 11.2% and 10.4% of the market, respectively. Apple was fifth with a single digit slice of the pie.

In an earlier report, Apple was said to have claimed 10.8% of the Chinese smartphone market during the first quarter of this year. That was a decline from the 12% share Apple controlled in the first quarter of 2015. Now in single digit territory, the company is looking at India to provide future growth in iPhone shipments.

source: Digitimes

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57 Comments

1. Chuck007

Posts: 1412; Member since: Mar 02, 2014

Not surprising to say the least. Protectionism will forever exist as long as human greed persists.

15. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Ohhhhhh.... of course it is. It isn't Apple's fault the iPhone isn't selling. I mean it isn't an over priced largely mediocre product meant to sell on brand name alone to idiots at all. It's okay.....you can rest easy, Apple will be fine and they're amazi-magical or whatever.

16. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Hidden message? Lawwwll. XD

17. ctdog4748

Posts: 797; Member since: Mar 05, 2016

You are too stupid to even troll correctly. Notice the article CLEARLY STATES Apple AND Samsung. Apple AND Samsung aren't selling as well compared to the Chinese brands. Not just Apple, but Apple AND Samsung. Starting today please have someone read these articles to you.

18. Finalflash

Posts: 4063; Member since: Jul 23, 2013

OH YEA.....I totally should have read the article, like you did, before commenting. I mean it clearly states in the headline and the 2nd sentence that both Samsung and Apple lost market share. AND THEN, it backs it up with numbers for Apple losing a lot of market share followed by Sam.....or..... I guess that is it. Maybe in the 2nd....or 3rd....or 4th...paragr....HMMMMMM. OH WHAT, how tricky of PA, it only states GROWTH didn't come from Samsung and Apple....then proceeds to show only Apple losing market share. Maybe in the source.........or not......WELL, its okay, you're fine....Apple is fine....still amazi-magical or whatever.

37. ctdog4748

Posts: 797; Member since: Mar 05, 2016

You really are not only too stupid to comprehend the article, you are also too stupid to realize that it was poorly written and omitted Samsung data. Don't worry though, your parents and social worker will continue to upvote your posts. Now get someone to read this link to you; http://www.technobuffalo.com/2016/05/20/q1-2016-global-smartphone-market-share-gartner/

39. Finalflash

Posts: 4063; Member since: Jul 23, 2013

LOL wow, nice try, but my reading comprehension isn't 2nd grade level like yours. The PA article is for the second quarter, and your linked article is for the first quarter. I think you should get someone to read that for you instead. If you can't due to a lack of human interaction, you can get an Android phone's accessibility features to read it out loud for you. I would recommend the iPhone's accessibility feature, but I assume you're already using it and its failing miserably.

40. ctdog4748

Posts: 797; Member since: Mar 05, 2016

Sigh, I give up, believe if you want that Samsung remains a stable juggernaut in the China market, if that helps you feel better. Smooches!

45. sgodsell

Posts: 7533; Member since: Mar 16, 2013

Ctdog4748 it's been well known that even last year Samsung fell in China. Just Google search that one. Also it's a well known fact that China is pumping out their own handsets for around $400 or less. It doesn't take a rocket scientist to figure out that this is not only going to affect Samsung's Android market share, but Apples overpriced iPhones. If Apple doesn't drop their prices, then it's Apples fault and they will continue to drop in China. With only single digit sales. They are looking to be pushed out of China. Before you go on about Samsung having overpriced smartphones as well. Sure they have overpriced devices, but Samsung also overs mid and lower end devices as well. Apple does not.

30. phonearenarocks

Posts: 607; Member since: Mar 26, 2015

Lol Man, Epic Lol, really really funny. It is like - you are ready to be called stupid if neighbour is also called stupid. You made my day man! Heheheheh.

22. TerryTerius unregistered

You do realize more than one thing can be true right? Yes Apple is competing with these companies and to a certain degree they are losing market share because of the value for money proposition. But China is being increasingly protectionist and has taken steps to suppress Apple in the Chinese market. And they've done that with a fair amount of other companies too. In other words, he's not wrong. It is NOT entirely because of protectionism, but it plays a significant role.

38. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Right, and the US veto in favor of Apple isn't protectionism. Look, it works both ways but Apple breaks rules more than most others and most of what the iFans call protectionism is actually known as "regulation". Finally, its easy to see that Apple is losing market share literally in ALL regions around the world other than maybe Japan. Unless they're all being protectionist, I think the problem is more the product than the place.

41. TerryTerius unregistered

It is not exclusively in issue with Apple, by any stretch of the imagination. And yes, all countries do have a degree of protectionism. No question. But China has been ramping it up something serious as of late. I think people have this innate desire to think that everything is equal and opposite, and that is often not the case. In any case, like I said it's more than one thing. I wasn't excusing what's going on with Apple, just saying that in China there is more than one factor at play.

2. Jimrod

Posts: 1605; Member since: Sep 22, 2014

Well the Chinese brands have pretty much caught up, the market is very mature now so there's little aside from incremental improvements to new phones really. Any flagship phone from a major brand will more-or-less do the same as the others as well as the others give or take 10% here and there.

3. Ryan001

Posts: 4; Member since: Aug 11, 2016

Classic underhanded tactics from the corrupt Chinese to keep foreign companies down Once Trump kicks them and out brings jobs back to America they're toast

4. kiko007

Posts: 7520; Member since: Feb 17, 2016

That's the most ridiculous correlation argument I've heard all day. The polls speak for themselves.......Trump has no chance at winning the election this year.

12. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

Sorry, Trump is easy to win and if he accidentally sweep all 50 states electoral vote I'm not surprised at all. Except he lose to the corrupt DC vote of course. www.breitbart.com/tech/2016/07/30/wikileaks-poll-117000-votes-trump-wins-with-50/

25. TerryTerius unregistered

As it stands he would lose. Badly. He is losing nearly every swing state but Florida. http://www.realclearpolitics.com/epolls/latest_polls/elections/ And using Breitbart to try and prove your point about Trump, is like me sending you to a McDonald's spokesman to prove that fast food is good for you.

46. Furbal unregistered

The people that actually vote (not the youngins who take the online poles) will decide the election (older crowd). I really doubt Trump will lose all the swing states.

47. kiko007

Posts: 7520; Member since: Feb 17, 2016

Lol......you keep believing that delusional nonsense.

49. TerryTerius unregistered

Landslides have happened multiple times throughout our history. I wouldn't necessarily assume it won't happen either. Most of those polls are not conducted online, just so you know. And when you're talking about 10+ points difference, yeah. That's definitive.

50. lyndon420

Posts: 6868; Member since: Jul 11, 2012

You honestly believe the polls aren't rigged in favor of those who are really in charge? I want Trump to win but that is unlikely...I'm actually expecting Obama to cancel the whole election and implement Marshall Law - that would shut everyone up pretty quick wouldn't it ;)

53. kiko007

Posts: 7520; Member since: Feb 17, 2016

I would love to watch this happen in real time. You deserve the "King of the Internet" mantle......for the next 30 minutes :D.

51. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

The source of poll is come from WikiLeaks not breibart. If you failed to learn a lesson from Brexit poll from biased media then yeah feel free to trust them. I said it once again and make you all remember my solid bid. Trump will win, the South states, rust belt states, Oregon Washington, even New York and New Hampshire. The only place he will lose badly is the Wall Street funded DC White House. I will tell you the reason after election but I believe you already know why

52. kiko007

Posts: 7520; Member since: Feb 17, 2016

Stop......just.....stop! You sound extremely ill informed, and you're embarrassing yourself here bruh. Listen carefully: EVERYTHING YOU THINK YOU KNOW ABOUT AMERICAN POLITICS IS f**kING WRONG! VERY f**kING WRONG!!! I'm not even American, and I know what you're saying is false. Quit while you're behind man..... seriously!

13. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

Here's an even serious hidden poll from NBC that don't show in public www.poll-maker.com/results776652xBB154110-31#tab-2

8. Awalker

Posts: 1986; Member since: Aug 15, 2013

Since we live in a global economy how did you think American companies will fare once we start trade war? What do you think the salary will be for the jobs we bring back here? I'm guessing minimum wage.

9. sissy246

Posts: 7129; Member since: Mar 04, 2015

Well isn't minimum wage better then no wage. Yeah it sucks right now but it will go up. Don't know about you but I am tried of paying for all the people out of work and on government aid. Of course some are just lazy and won't work.

10. aegislash

Posts: 1528; Member since: Jan 27, 2015

Ryan001, putting all of your faith into a bigoted clown doesn't seem all that smart...but then again, like I said to you before, one out of every three Trump supporters is just as stupid as the other two, so yeah... your views make sense.

14. RebelwithoutaClue unregistered

Because the US government isn't corrupt at all lol /s

* Some comments have been hidden, because they don't meet the discussions rules.

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