Apple Watch won't be sold to walk-in customers right away, but you can book an appointment to try one
posted by Luis D. / Mar 30, 2015, 4:31 AM
Strategic marketing aside, Apple's decision might boil down to its supply constraints. Display supplier LG seems to have yield problems, coming up with 60 to 70% deficit in plastic OLED panel production. Although LG has been making these for the LG G Watch R in a breeze, the panel on the Apple Watch is of higher resolution and has to be able to show 60 frame per second animations, which probably makes it harder to produce. Additionally, Quanta, which is Apple's main manufacturing partner for the wearable, is struggling with yields too. By the end of March, only 300,000 units a month were shipping, which is a far cry from the 1.25 to 1.5 million units Apple wants to output on a monthly basis. Initially, Cupertino aimed for 2.5 million to 3 million, but this proved too ambitious a target. Now, rumors are talking of a 3 million Apple Watch initial supply, so be prepared for some waiting around.
As with all things Apple, the production hurdles will probably be cleared in a quarter following the launch. You may remember that the Apple iPhone 6 Plus was a bit hard to come by in the beginning, due to issues with the touch panel and coloring among other things (such as balancing the supply and demand ratio). But things were largely okay in a few months after the September reveal. Regarding the Apple Watch, it is rumored that longtime partner Foxconn could be brought on board to help with the Apple Watch assembly, which would definitely lend a helping hand.
Posts: 1810; Member since: Oct 20, 2010
Watch this thing sell like hot cakes.
posted on Mar 30, 2015, 4:59 AM 2
Posts: 4063; Member since: Jul 23, 2013
Lol yes, build artificial appeal by making it look exclusive and in short supply. Can't wait to see all the tools talking to their watch and drawing shapes....unless they're in middle school, in which case it is totally fine because that is the market it was designed for.
posted on Mar 30, 2015, 5:06 AM 4
Dude, why do you come off so butt-hurt already? I think Apple is trying to deal with supply and demand preemptively which in my opinion is overblown out of proportion, but it's Apple who knows. This is just how Apple believes best to deal with crowds that want to buy this thing.
posted on Mar 30, 2015, 5:29 AM 2
Posts: 295; Member since: Feb 04, 2013
So much demand for an unfinished product! Donate all those money instead of buying this useless thing please?
posted on Mar 30, 2015, 6:27 AM 1
How much of your money do you donate? I'm not interested in an Apple Watch, but I'm even less interested in people telling me how to spend my money. If people want to spend their hard-earned cash on an Apple Watch, I say so be it.
posted on Mar 30, 2015, 7:57 AM 2
Posts: 14967; Member since: Sep 25, 2013
Make an appointment to use one? Seriously? Who would do that...OH WAIT! I forgot what type of people we are talking about. The same people who would spend $10,000 on a watch that has less than 1 full OUNCE of gold in the materials.
posted on Mar 30, 2015, 10:34 AM 0
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