Apple Watch won't be sold to walk-in customers right away, but you can book an appointment to try one

Apple Watch won't be sold to walk-in customers right away, but you can book an appointment to try one
If a bunch of leaked Apple Store personnel training documents are to be trusted, then the Apple Watch won't be sold to walk-in shoppers during its initial launch window. What's going on here? Well, as you are probably aware, the Apple Watch pre-sale starts on April 10, and shipments begin two weeks later, on April 24th. During this time (and probably longer), there will be no walk-in purchases. Instead, eager customers will be able to make an appointment to try one out at the Apple Store nearby. And if they want one, they can finish off with an online reservation (right inside the store) for a specific Apple Watch model in a retail store of choice. Think of it as Apple's "Personal Pickup" system which it employs for iPhone and iPad launches, combined with a pre-order and a bit of "feeling special for my Apple Watch try-out appointment today #stoked" retail magic.

Strategic marketing aside, Apple's decision might boil down to its supply constraints. Display supplier LG seems to have yield problems, coming up with 60 to 70% deficit in plastic OLED panel production. Although LG has been making these for the LG G Watch R in a breeze, the panel on the Apple Watch is of higher resolution and has to be able to show 60 frame per second animations, which probably makes it harder to produce. Additionally, Quanta, which is Apple's main manufacturing partner for the wearable, is struggling with yields too. By the end of March, only 300,000 units a month were shipping, which is a far cry from the 1.25 to 1.5 million units Apple wants to output on a monthly basis. Initially, Cupertino aimed for 2.5 million to 3 million, but this proved too ambitious a target. Now, rumors are talking of a 3 million Apple Watch initial supply, so be prepared for some waiting around.

As with all things Apple, the production hurdles will probably be cleared in a quarter following the launch. You may remember that the Apple iPhone 6 Plus was a bit hard to come by in the beginning, due to issues with the touch panel and coloring among other things (such as balancing the supply and demand ratio). But things were largely okay in a few months after the September reveal. Regarding the Apple Watch, it is rumored that longtime partner Foxconn could be brought on board to help with the Apple Watch assembly, which would definitely lend a helping hand.

source: MacRumors



1. Zylam

Posts: 1817; Member since: Oct 20, 2010

Watch this thing sell like hot cakes.

4. boosook

Posts: 1442; Member since: Nov 19, 2012

I'm neither an Apple user nor an Apple fan, but I totally agree with you. This product is absolutely spot-on.

2. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Lol yes, build artificial appeal by making it look exclusive and in short supply. Can't wait to see all the tools talking to their watch and drawing shapes....unless they're in middle school, in which case it is totally fine because that is the market it was designed for.

3. AlikMalix unregistered

Dude, why do you come off so butt-hurt already? I think Apple is trying to deal with supply and demand preemptively which in my opinion is overblown out of proportion, but it's Apple who knows. This is just how Apple believes best to deal with crowds that want to buy this thing.

5. timukh

Posts: 295; Member since: Feb 04, 2013

So much demand for an unfinished product! Donate all those money instead of buying this useless thing please?

7. g2a5b0e unregistered

How much of your money do you donate? I'm not interested in an Apple Watch, but I'm even less interested in people telling me how to spend my money. If people want to spend their hard-earned cash on an Apple Watch, I say so be it.

12. darkkjedii

Posts: 31291; Member since: Feb 05, 2011

I don't see why people can't simply understand that bro. Your money, your choice, your purchase. It can't get anymore simple than that. Good post +1.

6. cnour

Posts: 2305; Member since: Sep 11, 2014

Can't wait to touch this pearl...thanks Apple simply since you exist.

8. Iodine

Posts: 1493; Member since: Jun 19, 2014

So.... Space gray or Space Black....

9. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Make an appointment to use one? Seriously? Who would do that...OH WAIT! I forgot what type of people we are talking about. The same people who would spend $10,000 on a watch that has less than 1 full OUNCE of gold in the materials.

11. darkkjedii

Posts: 31291; Member since: Feb 05, 2011

Dude, you sound like a bizzle fa rizzle.

13. g2a5b0e unregistered

Truth. +1

10. Evan_C

Posts: 153; Member since: Dec 15, 2014

Is it April 10th yet? Cant wait to try it on and buy one!

14. hortizano

Posts: 294; Member since: May 22, 2013

So... now they are a boutique?

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