Apple pulled the Modern Buckle watch band from its U.S. online store and no one noticed until now

Apple pulled the Modern Buckle watch band from its U.S. online store and no one noticed until now
Apple has apparently stopped offering the Modern Buckle watch band, quietly pulling the accessory from its online Apple Store. Originally priced at $249, Apple eventually dropped the price of the band by a C-Note to $149, still pricey all things considered, and it was produced for the 38mm sized Apple Watch only. No one had noticed that the band had disappeared until some media reports mentioned it earlier today. The last time it appeared in the online Apple Store was back in the middle of March.

The Modern Buckle watch band was introduced at the same time that the original Apple Watch was launched in April 2015. Eventually, new color options were added, and the band was available in Black, Midnight Blue, Brown, and Soft Pink.

If you search for the Modern Buckle watch band at, a pop-up message reads, "Looking for something? We thought so. However, the product you're looking for is no longer available on But we do have similar products to show you."

Interestingly, on the U.K. Apple Store, a listing still appears for the Midnight Blue version of the Modern Buckle watch band (see image at the top of this article). However, it is in stock for large wrists (160mm-180mm) only. The price is £149.00.

source: 9to5Mac, Apple (UK)



1. sgodsell

Posts: 7621; Member since: Mar 16, 2013

Go to Amazon or a number of other sites that sell watch straps with or without buckle's. You can get them for a fraction of what Apple charges. Not to mention you can get every other type of band as well. It's a joke that people pay those prices to Apple for any of those bands or straps.

2. tiz_meh

Posts: 81; Member since: Aug 11, 2017

$249 for a watch band? Dear Apple you're drunk :,

3. darkkjedii

Posts: 31764; Member since: Feb 05, 2011

Apple is charging way too much for these bands. Amazon has them at a small fraction of the price, and that’s where the get my bands.

4. lyndon420

Posts: 6918; Member since: Jul 11, 2012

Of course no one noticed. People obviously stopped buying this and moved on with better things...

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