Apple Watch might have enjoyed a very Merry Christmas
During the same period of time, Argus checked out the Net Promoter Score for the Apple Watch and Fitbit. This is a metric that measures customer loyalty by tracking the answer to a single question, "How likely is it that you would recommend our company/product/service to a friend or colleague?" By December 19th, Apple's net promoter score surpassed Fitbit's and Apple ended up with an impressive .75 tally as the month and year was coming to an end. A score above .5 is considered to be outstanding.
A Trend Score computed by IBM's Watson runs through millions of conversations to determine how strong a trend is. We wouldn't put much faith in this indicator since it has scored the Apple Watch near 100 (the highest possible score) every day since the middle of August. Meanwhile, the Apple iPhone 6s scored no higher than a 10. In theory, that would suggest that the timepiece will outsell the phone, but we know that this is not going to happen.
The bottom line is that the metrics suggest that the Apple Watch performed better than many expected during the holidays. Right now, the Wall Street consensus is looking for Apple to have sold 5.5 million Apple Watches from October through December. The actual result could be higher. Considering that every million units sold adds $475 million in revenue and 2 cents a share in earnings, Apple might have a nice surprise waiting for investors when it reports its earnings for the fiscal first quarter of 2016.