Jony Ive believes the Apple Watch Series 4 will be "very significant"

Jony Ive believes the Apple Watch Series 4 will be
Apple’s Chief Design Officer Jony Ive has previously voiced his fondness of the Apple Watch multiple times. And, in interviews with The Washington Post and Wallpaper shortly after Wednesday’s event, the famous designer spoke about the latest iteration of the popular wearable, the Apple Watch Series 4.

Expressing his thoughts on the latest model, Ive believes that the Apple Watch Series 4 will be a “more marked tipping point in understanding” the product. This is mostly due to Apple’s focus on the “absolutely insane” new health and fitness features that now have the potential to actually “make a difference to people’s quality of life and actually their ability to be alive,” according to Ive. Because of this, the designer also expects the Apple Watch Series 4 to reach new levels of adoption that have not previously been possible with the wearable. Moreover, he stated that “every bone in his body” tells him that the latest model will be “very significant” in the long run.

Although initially seen as an accessory to the iPhone, Apple’s focus on health and fitness, and the introduction of built-in cellular connectivity last year have gradually turned Apple’s wearable into the number one watch worldwide. Additionally, as its feature list has expanded, the product has transformed into a more independent product, even if it does still require an iPhone to function.

Switching over to the topic of design, Jony Ive describes the Apple Watch as a “fundamental icon” that has been evolved “as dramatically as possible” over multiple generations. In fact, while at first sight, it may be hard to tell the difference between each version, when placed “side to side, the change is extremely dramatic,” according to Ive. This is especially the case with the new Apple Watch Series 4 that includes a 30% larger display area. Despite its much bigger size, though, Ive notes that the panel isn’t “so expansive that you somehow feel you’ll fill every minute browsing whatever you browse… It addresses that functional imperative of being able to be in touch.”

Concluding his Wallpaper interview, Ive stated that it was “a real privilege to be part of a team developing products like this” and also went on to praise the company’s new headquarters, Apple Park. After all, it wasn’t until earlier this year that the Apple Watch design team shared a “singular studio.” On one final note, Ive teased future generations of the wearable by stating that he’s “always aware of the opportunities to do better.”



1. notfair

Posts: 755; Member since: Jan 30, 2017

Jony Ive should leave us alone. He's pathetic.

2. cmdacos

Posts: 4264; Member since: Nov 01, 2016

Design is still very childish but it does have impressive tech built in. Failure to advance the battery life though is brutal.

4. thxultra

Posts: 457; Member since: Oct 16, 2014

Still pretty impressive that the new watch has a bigger screen and less volume inside yet still has the same battery life. I also think a square screen makes more sense for a smart watch. Apps work much better on a square screen then a circle. Design looks much better with a nicer band.

6. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

Making smart watches round is comparable to making a smartphone the shape of a rotary dial telephone. Like rotary dial telephones, round smart watches will go extinct.

12. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

No. Apps dont work better based on shape. It's all in how the dev designs the app to fit the screen. More space is better no matter the shape. If you just prefer square watches then just say that. If an app is done properly based on the shape, the shape wont matter.

13. midan

Posts: 3010; Member since: Oct 09, 2017

This coming from guy who thinks QLED is OLED, Haha so funny :D By the way you are wrong about this too, square screen can show more info, no matter how you design the app.

3. thxultra

Posts: 457; Member since: Oct 16, 2014

The watch is going to be great. Really like the watch face with 8 complications on screen. This is the biggest upgrade to the Apple Watch yet. Lots of potential with the Series 4. Really looking forward to getting mine.

5. Rigmaster

Posts: 234; Member since: Jan 22, 2018

If it could be "prescribed" for treatment, then it'd be something special. Not there yet - still a high tech watch with some useful features at most.

7. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

The only thing that would make me upgrade my current series 3 is if Apple makes it a standalone device. The hardware is fully capable of being a standalone device, but Apple’s greed forces you to have an accompanying iOS device of their choosing; you can’t activate it with an iPad for example.

9. thxultra

Posts: 457; Member since: Oct 16, 2014

I wish they would make it so you can receive texts on the cellular model if the phone is powered off as well. This to me is the one "bummer" with the apple watch.

8. Akraw

Posts: 70; Member since: Apr 02, 2012

He is right, watch is really good.

10. p51d007

Posts: 705; Member since: Nov 24, 2013

Drop the price to 275 bucks and it would be even MORE significant. But, it has the Apple logo...that's "worth" another 150 bucks I guess LOL.

11. thxultra

Posts: 457; Member since: Oct 16, 2014

The Series 3 is $275, Samsung is still trying to get $299 for the gear S3 on their website...

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