Apple University teaching employees based on Steve Jobs' decisions and methods

Apple University teaching employees based on Steve Jobs' decisions and methods
We knew there is a thing called Apple University, but, honestly speaking, we didn't have the slightest idea what it is all about or what is its goal.

Now, thanks to a Fortune article, the veil was lifted. It turns out that the internal university, which was created back in 2008, teaches Apple employees, which, presumably, are touted to be future senior execs at the company, to learn making the "right things", i.e. the decisions that Steve Jobs would make in a particular situation.

This may sound pretty hilarious to some people, but it's a fact that many big corporations have similar programs. Just one example is McDonald's one, which is called Hamburger University, though we are not sure that the guys enlisted there are learning the McDonald brothers way of thinking.

All these things aside, Apple seems to be pretty serious about its university - it's managed by Joel Podolny, formerly a Yale professor, while other notable minds - like Andy Grove (of the Stanford Business School) and Richard Tedlow (of Harvard Business School) - are writing thesis on "significant decisions in Apple’s recent history". It's said that the pupils at this university are learning directly from senior Apple executives like Tim Cook, COO and, at the moment, acting CEO of Apple, and Ron Johnson, Senior Vice President of Retail Operations at the company.

However, it seems everything in this particular university is based around the decisions and thoughts of Steve Jobs:

"Jobs is ensuring that his teachings are being collected, curated, and preserved so that future generations of Apple’s leaders can consult and interpret them."

We don't know about you, but in our minds this sounds a bit like Chairman Mao's (so-called) Little Red Book - the teachings of one man expressed with the single goal to guide the future leaders of the revolution (in Apple's case - the mobile one).

Whether you think so or otherwise, it's a fact that Steve Jobs' return to Apple has been the second coming of the company. Moreover, his achievements have been widely recognized, including by the current US President Barack Obama, who said the Apple CEO is "a symbol of the American Dream" and Market Watch, which proclaimed him "CEO of the decade".

source: Electricpig UK

FEATURED VIDEO

22 Comments

1. IOS5 unregistered

Apple unviresty?!

7. JimmyS unregistered

Come on IOS5, is "unviresty" code for university 8)

2. phbelov

Posts: 124; Member since: Mar 25, 2011

Nice picture :))

3. android_hitman unregistered

let's call it brainwashing :)

6. SallyR unregistered

This is getting creepy.

8. JeffdaBeat unregistered

Sorry dudes, but welcome to Corporate America. Brainwashing is called Training there...

11. tedkord

Posts: 17318; Member since: Jun 17, 2009

Ever walk into a Walmart when the minimum wage, non-benefit bearing wageroll folks are forced to hold a pep rally in the middle of the store? They're shouting out faked enthusiastic responses to the managers calls. It's both funny and sad. No one should have to endure that kind of humiliation to eke out a subsistence living.

17. ardent1

Posts: 2000; Member since: Apr 16, 2011

It's not brainwashing, it's the bedrock of successful businesses. Managers should be held accountable for their actions and results. As managers at the VP level and higher, Apple employees can no longer say it was out of my control or it wasn't my fault when they don't meet their goals, respectively. Apple is a results oriented company and the buck stops with each VP. You compare Apple's results with RIM, and you see the difference: Apple products gets developed and executed at an unprecedent level. 5 years ago, who would have thought that Apple would have steamrolled over RIM in smartphones as that idea would have been unthinkable. The difference between Apple and RIM is Apple has a burning passion to deliver the best products they are capable of and you can see the urgency of Apple working hard to meet its customers expectations. You can label Steve Jobs as a dictator like Chairman Mao, but one thing can't be disputed -- Jobs has created some of the most amazing products for users of the internet and millions of consumers have benefitted from Apple raising the bar for electronic products.

4. protozeloz

Posts: 5396; Member since: Sep 16, 2010

you can give one people the idea of how things should work, of how the market has being evolving and how it has being manage and made successful, you can tell them your mistakes and your good decision, you can give them a forged ideal, but you can't pretend they will go and do as if they where another person(ex Jobs) Steve Jobs is one and only, no man will be the same as him(they could be worst and better but never equal) the person will end up being a wannabe and it may cause people to loose trust on the company and reduce of sales.... you cant expect to deal with a 2014 crisis based on what jobs would have done in back 2011, better instead of making an reflection of Jobs (or any other successful CEO on that matter) make a man that can stand on its own

5. protozeloz

Posts: 5396; Member since: Sep 16, 2010

9. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Well, Steve Jobs is credited with turning Apple around, but I'm not sure whether treating him like a corporate Jesus is a good idea.

10. DeviantDroid

Posts: 51; Member since: Apr 28, 2011

Sounds like Jobs is preparing to kick the bucket and they are trying to find their new corporate Messiah!

12. andro unregistered

University or 'Brainwashing facility'? In apple case its always the latter,the soon fanboys wake up to their controlled lives the better or else they'll end up as humancentipads

13. remixfa

Posts: 14605; Member since: Dec 19, 2008

wow.. u know.. when i was making all those "ibots think steve jobs is a god" jokes... i didnt realize how right i was. This is beyond hamburger university. ALL franchises have a franchise school where they teach you the things you want to know... how to abide by franchise bylaws.. and such like that. This is totally different. This is straight up indoctrination of its high level employees. Being taught "how to think like steve jobs" ???? REALLY?!?! Even long after he is dead, you are not allowed to have individual thoughts??? OMG... lol. No wonder Obama loves him. He's enslaving the minds of his employees to do as he wishes even without him verbalizing it. Since obaminator thinks big brother is the answer to every one of life's problems, he's probably trying to figure out how to implement this on a large scale. OI.

14. downphoenix

Posts: 3165; Member since: Jun 19, 2010

this is like something out of a horror movie.

15. Plethora unregistered

I knew it! Someone get the Apple Coolaid. We're about to drink deep. (Is that spaceship still orbitting an asteriod?) http://en.wikipedia.org/wiki/Heaven's_Gate_(religi ous_group)

16. TDroid21

Posts: 70; Member since: Apr 04, 2011

Readin' through teh entire article and seein' that pic is really freakiiiiiiiiiiiin' scarryyyy.. Brrrr... *shiver*

18. InspectorGadget80 unregistered

So their telling these employes to be A ASS HOLE LIKE STEVE JOBS. Glad I don't work for APPLE

19. jbash

Posts: 345; Member since: Feb 07, 2011

AN ASSHOLE* But I'm glad I don't work for Crapple either.

20. NeXoS

Posts: 292; Member since: May 03, 2011

Apple really is a cult, I knew it!

21. luis_lopez_351

Posts: 951; Member since: Nov 18, 2010

xD reminds me of the Geniuses in Southpark episode "Centipad"

22. wumberpeb

Posts: 453; Member since: Mar 14, 2011

Oh good god, where do we begin with this one?

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.