Apple sued for $200,000 over a Siri Shortcuts logo copy, do you think they look alike?

There is no arguing that oftentimes, both Android and iOS, are playing catchup with the introduction of new features into the freshest versions of their mobile operating systems, molded after existing third-party apps. There are, after all, only so many software engineers at Apple or Google, and there are millions of developers answering our every digital whim with inventive apps and games.

One of these idea apps was Workflow, which Apple acquired not long ago, and evidently made it a base from which the new Siri Shortcuts features in iOS 12 may have sprung from. Apple bought the app fair and square, made it free in the App Store, and folded some of its ideas neatly into the newest iOS version, there's no controversy here. Given that this is Apple, though, and everyone tries to take a potshot at the world's most valuable company, it's not the features of the new Siri Shortcuts application that are in hot water, but rather its logo.

That's right, a startup company called Shift, has engaged itself with a lawsuit against Apple, claiming that the Siri Shortcuts logo is strikingly similar to its own, and demanding a $200,000 payment, playing it all outraged, too: "It’s mind-blowing that Apple, the firm with the biggest cash pile in history, the firm that is so design-oriented, had to copy our logo." 

Shift is wheeling and dealing in blockchain (what else), using the nascent tech to make websites. Alright, we won't be getting snarkier, and, whether they have a case or not, we'll leave to the lawyers, and, eventually, the court, to decide, yet we'll just ask your opinion on the matter of the two logos, do they look alike?

source: 9to5Mac



1. notfair

Posts: 776; Member since: Jan 30, 2017

this is plain stupid. we all know that apple is trash but now everyone wants a piece of that sweet apple cash which has become ridiculous.

12. razmahtaz001

Posts: 501; Member since: May 11, 2013

how is it stupid when apple wants a piece of cash from its competitors as well? it can go both ways bro...and yes itsfair LOL

2. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

Funny how they mentioned Apple’s cash pile. BTW, their design is hardly original.

3. razmahtaz001

Posts: 501; Member since: May 11, 2013

it does seem similar, so why not sue right? apple does it all the time LOL

4. Zack_2014

Posts: 677; Member since: Mar 25, 2014

Nice just flip the logo and modify it a bit. BOOM there is Siri Shortcuts. Typical Apple not even sparing a logo LOLLLL Piece of garbage.

19. ViewRoyal

Posts: 10; Member since: Feb 11, 2018

"Nice just flip the logo and modify it a bit." Exactly! Just flip the Siri Shortcuts logo upside down, THEN make the two rounded rectangles into squares with sharp corners, THEN get rid of the gradients and make them flat, THEN instead of the transparent overlay make it a diamond shaped cutout in the middle, THEN get rid of the rounded corners on the background and make it a square with sharp corners, THEN change the background color from purple to blue... And THEN squint a bit, and the two icons will look exactly the same (almost).

23. tedkord

Posts: 17511; Member since: Jun 17, 2009

These two look as much alike as the Original Galaxy S did to the iPhone, and you know what Apple said about that.

5. maherk

Posts: 7054; Member since: Feb 10, 2012


6. midan

Posts: 3215; Member since: Oct 09, 2017

World is full of all kind of logos, it's impossible to do something new. Those doesn't look same at all, i expected lot similar looking logos. They won't never win this case, they just try to benefit from Apple and also getting some name for their own brand. Even if they lose some people remember the shift name now.

8. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

What's up with the constant Apple bias in all articles on this sites? Or at least a very big part of them. I feel that in articles like this, where the title is literally asking the reader if they think the 2 logos look alike, should remain completely objective. This article, however, asks the reader if they look alike, and then spend the entire article telling the reader that "little" Apple is the victim here, and that this is all a cheap trick to get money. Clearly i'm being told what to think, even though the article title seems like i should be able to form my own opinion.

9. master-mkk

Posts: 214; Member since: Aug 27, 2014

im not an apple fan but this a stupid

10. sissy246

Posts: 7129; Member since: Mar 04, 2015

IMO it is somewhat a copy. Apple rounded the corners , used basically the same colors and flipped the colors. Is it close, yes They could have at least used different colors.

11. Gsmalltheway

Posts: 278; Member since: Aug 15, 2009

colors are swapped and it has rounded edges instead of sharp. I think they definitely used the logo and just modified it a bit

13. NarutoKage14

Posts: 1354; Member since: Aug 31, 2016

Based on apples own logic when it comes to this, yes they do look similar from a short distance and that could cause confusion among consumers.

18. SteveS

Posts: 51; Member since: Oct 15, 2013

Are you suggesting that you can't tell the logos apart from a distance? I certainly can. If these logos confuse you, I'd suggest that says more about you than it does about the logos themselves.

14. Cyberchum

Posts: 1133; Member since: Oct 24, 2012

It look somewhat alike, but isn't worth a suit. But Apple have sued for much less, so it may be suit-worthy in Apple's world.

15. ViewRoyal

Posts: 10; Member since: Feb 11, 2018

Hey! Both icons use squares (or in Apple's case squares with rounded corners). And everyone in the world knows that the Shift company has world-wide patent rights to the use of squares. The Shift company is collecting billions of dollars annually from licensing fees from other companies, for using the square shape in things like juice boxes and street signs! :-))

16. Godlymansean

Posts: 339; Member since: Apr 14, 2017

Yeah, just rounded the edges and made the image more transparent.

17. SteveS

Posts: 51; Member since: Oct 15, 2013

It's a lame attempt at a cash grab. It will not hold up. However, either way, it's a win for Shift. Why? Because, it's a startup that nobody has heard of before, but now they are getting free publicity. ... just not in a good way.

20. geordie8t1

Posts: 321; Member since: Nov 16, 2015

if you can sue samsung for having similarities in their phones, then this company has the right to sue for exactly the same reason, having similarities

21. Xenoniswireless

Posts: 11; Member since: Oct 27, 2017

this is absolutely one of the most ridiculous things I have seen/read, clearly doing this to get a bunch of money. no one has even hear of there company until now...just dumb.

22. Doakie

Posts: 2478; Member since: May 06, 2009

I hate Apple with a fiery passion, but I don't think that looks similar enough to qualify as a rip off.

24. tedkord

Posts: 17511; Member since: Jun 17, 2009 I'll just leave this here for the Apple fans who think this is a silly suit, and that the logos aren't similar enough for legal action.

25. fastfreddy123

Posts: 67; Member since: Mar 25, 2017

The thing is you know if the roles were reversed Apple would be suing. Phonearena is sooo biased! So i say sue! it looks a bit similar.

* Some comments have been hidden, because they don't meet the discussions rules.

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