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Apple CEO Tim Cook sends note to employees following verdict

Posted: , by Alan F.

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Apple CEO Tim Cook sends note to employees following verdict
You've just completed your first year as CEO of the most valuable company the world has ever seen and a court just awarded you over $1 billion from your rival. Where are you going now? Disney World? Nope. If you're Apple CEO Tim Cook, you head to your PC Mac and tap out a letter to your employees.

It has been a year since Tim Cook took the reins of Apple after the death of Steve Jobs

It has been a year since Tim Cook took the reins of Apple after the death of Steve Jobs

While many might disagree with Cook, the Apple executive writes that Apple chose litigation "reluctantly" and as a last resort after asking Samsung to stop copying Apple. Repeating the theme of the company's post-verdict statement, Cook reiterated that the case wasn't about dollars or cents but was about values. Apple, according to its CEO, "makes the best products on earth" but for its customers, not for competitors to "flagrantly copy." You can check out the letter below.

After the verdict came down, Wall Street had a chance to weigh in on the decision. In after hours trading late Friday, Apple's shares closed at $674.95, up more than $11 or 1.8% from the 4pm close. Assuming that the shares open around there on  Monday morning, it will be a new all-time high for Apple's equity.
"Many of you have been closely following the trial against Samsung in San Jose for the past few weeks. We chose legal action very reluctantly and only after repeatedly asking Samsung to stop copying our work. For us this lawsuit has always been about something much more important than patents or money. It’s about values. We value originality and innovation and pour our lives into making the best products on earth. And we do this to delight our customers, not for competitors to flagrantly copy.

We owe a debt of gratitude to the jury who invested their time in listening to our story. We were thrilled to finally have the opportunity to tell it. The mountain of evidence presented during the trial showed that Samsung’s copying went far deeper than we knew.

The jury has now spoken. We applaud them for finding Samsung’s behavior willful and for sending a loud and clear message that stealing isn’t right.

I am very proud of the work that each of you do.

Today, values have won and I hope the whole world listens.


source: IntoMobile

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posted on 25 Aug 2012, 18:50 28

1. lemenade (Posts: 31; Member since: 28 Jul 2011)

Well said. And probably a lot more polite that what jobs would have said.

posted on 25 Aug 2012, 21:11 15

17. neutralguy (Posts: 1152; Member since: 30 Apr 2012)

I like how Tim cook handles the company. He's so professional. He's not taking these court trials personally. He's like, okay, we won, now let's go back to work.

The fact that they had a "Big" win, doesn't affect his professionalism.

+1 to apple for having a great CEO after steve jobs.

posted on 25 Aug 2012, 21:39 12

19. wendygarett (unregistered)

Indeed well said...
But the word 'copy' is a very strong word...
I won't use that word if I'm Apple CEO

posted on 27 Aug 2012, 06:55

38. ardent1 (Posts: 2000; Member since: 16 Apr 2011)

Apple is Steve Jobs' baby.

posted on 25 Aug 2012, 18:54 20

2. androidornothing (Posts: 143; Member since: 26 Apr 2012)

Idk even know what to say at this point anymore. This guy is getting on my nerves.

posted on 25 Aug 2012, 18:57 11

4. quickweevil (Posts: 51; Member since: 21 Dec 2011)

Why's that?

posted on 25 Aug 2012, 20:27 13

10. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)

well whether you like apple or not, at least he handled it maturely… although the "whole world listens part" sounds like a veiled threat but whatever… it sounded like a professional, "lets get back on track" note

posted on 26 Aug 2012, 11:33

34. iHateCrapple (Posts: 734; Member since: 12 Feb 2010)

I'll bet anything, that if everything stayed the same with the one key exception being that Samsung was a NORTH Korean company that eveyone would be on cr@pples side in this...imo

posted on 25 Aug 2012, 18:57 7

3. Aeires (unregistered)

Bigger and bigger the balloon gets, until...

posted on 25 Aug 2012, 19:00 7

5. Goldeneye (Posts: 419; Member since: 22 Jan 2011)

Definitely all this is good for Samsung they need to find "inspiration" somewhere else, for real, their " perfected" products started to look too similar to apple's.

posted on 25 Aug 2012, 19:07 24

6. ahomad (Posts: 175; Member since: 15 May 2012)

"making the best products on earth", LMFAO

posted on 27 Aug 2012, 06:57

39. ardent1 (Posts: 2000; Member since: 16 Apr 2011)

Apple believes it and that's what matters.

posted on 25 Aug 2012, 19:34 3

7. mercorp (Posts: 1043; Member since: 28 Jan 2012)

Now what kind of note did samsung sent?

posted on 25 Aug 2012, 20:43 21

13. quakan (Posts: 1396; Member since: 02 Mar 2011)

Galaxy notes

posted on 25 Aug 2012, 23:35 1

23. LionStone (Posts: 843; Member since: 10 Dec 2010)


posted on 25 Aug 2012, 19:50 13

8. gallitoking (Posts: 4721; Member since: 17 May 2011)

I guess Samsung will not open another store to resemble the Apple store.. or try to camp outside on the release of the iphone.. and all of their stunts...

posted on 25 Aug 2012, 20:27 14

9. tedkord (Posts: 13872; Member since: 17 Jun 2009)

Biggest stunts - being the number one smartphone seller in the world, and having the most preordered, fastest selling device ever.

My SGS3 is in no way a copy add the iPhone.

posted on 25 Aug 2012, 20:36 11

12. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)

nobody, including apple, has recently accused the s3 of being a copy-- it was not on their "list" of infringed devices

I believe apple did in the beginning but i think they dropped the case against it

And i am not sure if it is the most preordered and fastest selling device ever, and neither are you… samsung never released a confirmed preorder sales number… and the number that was put out was preorder sales to carriers-- we dont know how many were actually bought

posted on 25 Aug 2012, 20:32 3

11. taz89 (Posts: 2014; Member since: 03 May 2011)

even you cant say the gs3 is a copy of the iphone i mean first of all its not a rectangle and secondly it does not have a grid if square icons

posted on 25 Aug 2012, 20:52 10

14. Evil_SaNz (Posts: 259; Member since: 20 Oct 2011)

Let's use the time machine: Martin Cooper and Motorola made the first cellphone.
Now imagine what could have been if Motorola acted like Apple does now.
Motorola could make the patent: portable electronic device that sends and receives calls.

Mobile progress would have been the same?

posted on 25 Aug 2012, 20:57 10

15. Sackboy117 (Posts: 178; Member since: 17 Oct 2011)

"Think Different" - Apple Inc. Sue everyone.

posted on 26 Aug 2012, 10:27 4

32. JonBjSig (Posts: 176; Member since: 17 Nov 2011)

Google and Motorola have filed a patent lawsuit against Apple for these following patents:


These are all patents over things integral to how a smartphone works and 7007064 is pretty much a description of a phone.
They've offered Apple to license but Apple has thus far refused.

I don't care anymore whether or not this will have a detrimental effect on the consumer experience, I just want to see Apple taken down a peg or two.

posted on 25 Aug 2012, 21:02 4

16. GoBears (Posts: 454; Member since: 27 Apr 2012)

I'm glad Apple's doing good. My Mom and Grandma enjoy their little idont.

posted on 25 Aug 2012, 21:21 10

18. frydaexiii (Posts: 1475; Member since: 01 Dec 2011)

Ughh, People from Apple talking about values is like listening to Marbolo preach about Lung Cancer, or Mcdonald's promoting healthy living...Just makes me wanna puke.

posted on 25 Aug 2012, 21:42 5

20. tmcr7 (Posts: 180; Member since: 02 Nov 2011)

Note to Tim Cook: F*ck you!

posted on 25 Aug 2012, 22:06 4

21. Aeires (unregistered)


Hypocrite CEO.

posted on 25 Aug 2012, 23:53 1

25. kew01 (Posts: 15; Member since: 28 Jul 2012)

Apple should sue this guy. He stole their idea before they "invented" it.

How could anyone come to the same obvious conclusion (before them) that on touchscreens the natural evolution is to multi-touch and pinch to zoom, or double tap to zoom in and out.

How many prior art must be given so that judges understand those things?

But, like Tim said:
"Today money talked... err... I mean, values won and the whole world didn't catch on our hypocrite bull%sh... ahem... and i hope the whole world listens."

posted on 26 Aug 2012, 11:05

33. rusticguy (Posts: 2828; Member since: 11 Aug 2012)

And smarttech claimed to have done this 20 years before this guy on their flatpanels. But who would listen?


posted on 26 Aug 2012, 19:31

36. Aeires (unregistered)

More reason why Apple's patents will be invalidated.

posted on 25 Aug 2012, 23:11 4

22. smartphone (Posts: 160; Member since: 21 Oct 2011)

The title is wrong ,Tim cooks send galaxy note to his employees and they all got confused by its curved rectangular touch screen with black colour with the iPhone and proved his point of lost sales.

and please send this note about originality and innovation to Xerox also.

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