Apple CEO Tim Cook sends note to employees following verdict

Apple CEO Tim Cook sends note to employees following verdict
You've just completed your first year as CEO of the most valuable company the world has ever seen and a court just awarded you over $1 billion from your rival. Where are you going now? Disney World? Nope. If you're Apple CEO Tim Cook, you head to your PC Mac and tap out a letter to your employees.

While many might disagree with Cook, the Apple executive writes that Apple chose litigation "reluctantly" and as a last resort after asking Samsung to stop copying Apple. Repeating the theme of the company's post-verdict statement, Cook reiterated that the case wasn't about dollars or cents but was about values. Apple, according to its CEO, "makes the best products on earth" but for its customers, not for competitors to "flagrantly copy." You can check out the letter below.

After the verdict came down, Wall Street had a chance to weigh in on the decision. In after hours trading late Friday, Apple's shares closed at $674.95, up more than $11 or 1.8% from the 4pm close. Assuming that the shares open around there on  Monday morning, it will be a new all-time high for Apple's equity.
source: IntoMobile



1. lemenade

Posts: 31; Member since: Jul 28, 2011

Well said. And probably a lot more polite that what jobs would have said.

17. neutralguy

Posts: 1152; Member since: Apr 30, 2012

I like how Tim cook handles the company. He's so professional. He's not taking these court trials personally. He's like, okay, we won, now let's go back to work. The fact that they had a "Big" win, doesn't affect his professionalism. +1 to apple for having a great CEO after steve jobs.

19. wendygarett unregistered

Indeed well said... But the word 'copy' is a very strong word... I won't use that word if I'm Apple CEO

38. ardent1

Posts: 2000; Member since: Apr 16, 2011

Apple is Steve Jobs' baby.

2. androidornothing

Posts: 143; Member since: Apr 26, 2012

Idk even know what to say at this point anymore. This guy is getting on my nerves.

4. quickweevil

Posts: 51; Member since: Dec 21, 2011

Why's that?

10. Lucas777

Posts: 2137; Member since: Jan 06, 2011

well whether you like apple or not, at least he handled it maturely… although the "whole world listens part" sounds like a veiled threat but whatever… it sounded like a professional, "lets get back on track" note

34. iHateCrapple

Posts: 734; Member since: Feb 12, 2010

I'll bet anything, that if everything stayed the same with the one key exception being that Samsung was a NORTH Korean company that eveyone would be on cr@pples side in this...imo

3. Aeires unregistered

Bigger and bigger the balloon gets, until...

5. Goldeneye

Posts: 419; Member since: Jan 22, 2011

Definitely all this is good for Samsung they need to find "inspiration" somewhere else, for real, their " perfected" products started to look too similar to apple's.

6. ahomad

Posts: 175; Member since: May 15, 2012

"making the best products on earth", LMFAO

39. ardent1

Posts: 2000; Member since: Apr 16, 2011

Apple believes it and that's what matters.

7. mercorp

Posts: 1045; Member since: Jan 28, 2012

Now what kind of note did samsung sent?

13. quakan

Posts: 1418; Member since: Mar 02, 2011

Galaxy notes

23. LionStone

Posts: 1048; Member since: Dec 10, 2010


8. gallitoking

Posts: 4721; Member since: May 17, 2011

I guess Samsung will not open another store to resemble the Apple store.. or try to camp outside on the release of the iphone.. and all of their stunts...

9. tedkord

Posts: 17417; Member since: Jun 17, 2009

Biggest stunts - being the number one smartphone seller in the world, and having the most preordered, fastest selling device ever. My SGS3 is in no way a copy add the iPhone.

12. Lucas777

Posts: 2137; Member since: Jan 06, 2011

nobody, including apple, has recently accused the s3 of being a copy-- it was not on their "list" of infringed devices I believe apple did in the beginning but i think they dropped the case against it And i am not sure if it is the most preordered and fastest selling device ever, and neither are you… samsung never released a confirmed preorder sales number… and the number that was put out was preorder sales to carriers-- we dont know how many were actually bought

11. taz89

Posts: 2014; Member since: May 03, 2011

even you cant say the gs3 is a copy of the iphone i mean first of all its not a rectangle and secondly it does not have a grid if square icons

14. Evil_SaNz

Posts: 259; Member since: Oct 20, 2011

Let's use the time machine: Martin Cooper and Motorola made the first cellphone. Now imagine what could have been if Motorola acted like Apple does now. Motorola could make the patent: portable electronic device that sends and receives calls. Mobile progress would have been the same?

15. Sackboy117

Posts: 178; Member since: Oct 17, 2011

"Think Different" - Apple Inc. Sue everyone.

32. JonBjSig

Posts: 176; Member since: Nov 17, 2011

Google and Motorola have filed a patent lawsuit against Apple for these following patents: 5883580 5922047 6425002 6983370 6493673 7007064 7383983 These are all patents over things integral to how a smartphone works and 7007064 is pretty much a description of a phone. They've offered Apple to license but Apple has thus far refused. I don't care anymore whether or not this will have a detrimental effect on the consumer experience, I just want to see Apple taken down a peg or two.

16. GoBears

Posts: 456; Member since: Apr 27, 2012

I'm glad Apple's doing good. My Mom and Grandma enjoy their little idont.

18. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

Ughh, People from Apple talking about values is like listening to Marbolo preach about Lung Cancer, or Mcdonald's promoting healthy living...Just makes me wanna puke.

20. tmcr7

Posts: 180; Member since: Nov 02, 2011

Note to Tim Cook: F*ck you!

25. kew01

Posts: 15; Member since: Jul 28, 2012

Apple should sue this guy. He stole their idea before they "invented" it. How could anyone come to the same obvious conclusion (before them) that on touchscreens the natural evolution is to multi-touch and pinch to zoom, or double tap to zoom in and out. How many prior art must be given so that judges understand those things? But, like Tim said: "Today money talked... err... I mean, values won and the whole world didn't catch on our hypocrite bull%sh... ahem... and i hope the whole world listens."

33. rusticguy

Posts: 2828; Member since: Aug 11, 2012

And smarttech claimed to have done this 20 years before this guy on their flatpanels. But who would listen?

36. Aeires unregistered

More reason why Apple's patents will be invalidated.

22. smartphone

Posts: 160; Member since: Oct 21, 2011

The title is wrong ,Tim cooks send galaxy note to his employees and they all got confused by its curved rectangular touch screen with black colour with the iPhone and proved his point of lost sales. and please send this note about originality and innovation to Xerox also.

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