Apple CEO Tim Cook comments on Amazon Kindle Fire and pre-paid Apple iPhone

Apple CEO Tim Cook comments on Amazon Kindle Fire and pre-paid Apple iPhone
Apple CEO Tim Cook made some comments today at the Goldman Sachs Technology and Internet Conference, on a few subjects ranging from pre-paid versions of the Apple iPhone to the Amazon Kindle Fire. Speaking about the latter, Cook says that there is no doubt that Amazon has and will "sell a ton of units,"  and pointed out that the low priced tablet has carved out a niche for itself. The executive said that the low $199 price of the tablet is not the only factor behind its success, although he did say that some Kindle Fire buyers "soured" on the device after buying it and taking it home. "People feel great when they pay from their wallet, but when they get home and use [the tablet], the joy is gone," the CEO said, adding that they might "hate it."

During the holiday shopping season, there was talk that the Amazon Kindle Fire was outselling the Apple iPad 2 by moving 1 million units a week. Some data suggest that 6 million units were sold by the beginning of this year while 15.43 million Apple iPads were sold in the fourth quarter of last year.

Cook also addressed talk about a pre-paid version of the Apple iPhone. The Apple CEO said that while certain countries like China and Brazil are important for the company, Apple will not sell cheap versions of its products. The executive was equating cheap with a pre-paid version of Cupertino's touchscreen smartphone. And while Apple had revenue of $13 billion in China last year, the executive brought up the fact that the company got China Unicom to switch from its traditional pre-paid service to offering a post-paid plan together with the iPhone. And while he was amazed by the number of the carrier's customers that converted from re-paid to post-paid just for the Apple iPhone, Cook says that this would not necessarily happen in other pre-paid markets.

As for the smartphone market in general, the CEO said that while the 37 million Apple iPhone units sold by the manufacturer in Q4 seemed like a lot, it was dwarfed by the 500 million smartphones sold last year, a figure he sees doubling by 2015. Cook said, "This is a jaw-dropping industry. It has tremendous opportunity to it."

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29 Comments

1. itiswhatitis

Posts: 423; Member since: Jan 23, 2012

They might 'hate' it? How about who bought ipad, dont you think they MIGHT 'hate' it? Just becuase kindle fire is cheap doesnt mean its bad!

24. ghost__uwi

Posts: 175; Member since: Nov 28, 2011

actually i love the ipad. Been loving it for the last 7 months.

29. itiswhatitis

Posts: 423; Member since: Jan 23, 2012

good for you!

2. JGuinan007

Posts: 699; Member since: May 19, 2011

Ipad, KIndle fire all they are to me is portable webbrowser and ebook do I pay $199 or $499 I'll take it for $199

9. Lucas777

Posts: 2137; Member since: Jan 06, 2011

thats to u.. to others might want all the apps the ipad gives, and the bigger screen. i sincerely hope apple sticks with its quality products though and doesnt start making cheap tablets and cheap phones…

25. ghost__uwi

Posts: 175; Member since: Nov 28, 2011

agreed. I want quality. Some ppl just want a tablet. Too each there own.

3. MobileCaseReview

Posts: 242; Member since: Feb 10, 2012

When you run a billion dollar company, you always put your product first. It's your product. I'm sure the share holders of amazon are saying the exact opposite. i.e. - You'll never see Michael Jordan talk about Adidas shoes or let other shoes compare when he talks about his brand. It is what it is. Other than that, on the consumer end, it's just preference and opinion.

4. dreammixer

Posts: 81; Member since: Feb 10, 2012

Exactly you can't expect him to talk up the Kindle like its great seeing he runs Apple

6. Paden

Posts: 262; Member since: Jul 07, 2011

Exactly. Cook isn't going to speak positively about competitors at a conference. The fact that he talked about it at all says something about the Kindle Fire making waves in the tablet market. "THE KINDLE FIRE IS WAAAY BETTER FOR THE PRICE." - Tim Cook Could you imagine?!

5. solidsnakeduds013

Posts: 221; Member since: Oct 20, 2010

To me the kindle fire is more of a child's tablet. It's cheap which is the only plus it has but when its compared with the ipad the kindle is boring. I also think Tim is right. Spending that amount on a tablet in cash is a good feeling but after the first day or 2 its a let down for its features and hardware

7. Exofuji

Posts: 19; Member since: Jan 25, 2012

Uhm iLAWLERSKATES? What *Besides the obvious physical differences, and os* does the ipad offer that the Kindle Fire doesn't? What is it that the Kindle Fire can't do that the ipad can? Can you justify the price difference in a way that make legitmate sense? *Reality: The price difference is clearly only legitimized through perceived brand superiority. /End

10. Lucas777

Posts: 2137; Member since: Jan 06, 2011

u kind of ruled out all opposition through everything a tablet has "besides the obvious physical differences, and os"… what exactly is left? the box?

15. CRICKETownz

Posts: 980; Member since: Oct 24, 2009

lol im glad to see i'm not the only one who noticed that statement.

17. Exofuji

Posts: 19; Member since: Jan 25, 2012

Exactly. $200

18. Lucas777

Posts: 2137; Member since: Jan 06, 2011

so ur saying there are absolutely no physical or os differences between an ipad and a kindle fire? i guess we just found a knew definition for ignorant/blind

21. Exofuji

Posts: 19; Member since: Jan 25, 2012

I have not once said that they are exactly the same, I asked a question and gave my personal answer. Clearly the point of my original post was that the differences between the two do not warrant the differences in price. Your statement is of no value to anyone.

28. Lucas777

Posts: 2137; Member since: Jan 06, 2011

are u kidding me… u said "Besides the obvious physical differences, and os"… there is nothing left to a tablet so u obviously dont think those have any merit in a tablet, as i do not see anything more than the box… the thing is by not allowing such differences, there ARE NO DIFFERENCES… a tablet is OS and HARDWARE… oh and ur statement is of no value as well..

23. LoneShaolin

Posts: 307; Member since: Jan 14, 2012

Jesus Lucas, it's spelled NEW. Not knew. Maybe you typed that out on your iPad?

27. Lucas777

Posts: 2137; Member since: Jan 06, 2011

jesus grammar nazi… did that spelling really offend you that much?

16. jimjam unregistered

Skype, voip, microphone, bigger storage options, 3g option etc ... to name but a few.

8. andrwroepke

Posts: 9; Member since: Jan 24, 2012

To Exofuji. Kindle Fire only has access to the Amazon app store, the smallest app store out there. The iPad has access to 90,000 plus apps, so there are about 85,000 more things the iPad can do that Kindle cannot. Kindle has no camera or front camera. Kindle has no accelerometer. Kindle has no gyroscope. So no gaming whatsoever. Kindle doesn't have a 3g radio. Kindle doesn't have a microphone. Kindle doesn't have a video output. Kindle is not bluetooth enabled. Kindle is not password protected. Kindle does not have cloud storage. The iPad is a far more capable machine. I can think of many legitimate reasons to own an iPad over a kindle. Reality!

11. Giggity

Posts: 147; Member since: Nov 17, 2011

Hey sunshine, everyone got different need. A lot of people would prefer paying for tablet with functions that they could actually USE, rather than "Oh look at me I got **** load of perks on my devices that I probably will never use, and I'm paying top dollars for it" tablet.

13. dreammixer

Posts: 81; Member since: Feb 10, 2012

So now specs don't matter, but when an android tablet has better specs then the iPad sucks? He was responding to exo who said there was nothing extra the iPad offered

14. Giggity

Posts: 147; Member since: Nov 17, 2011

You have no reading comprehension don't you? Clearly, the guy I'm responding to claiming the iPad at $500 would be a better buy just because it has more perks than the Kindle Fire. All I said is certain people would prefer certain device without a long list of specs, just to surf the web and reading books. So why the hell would you want to pay the extra that you don't need? Even if specs matter, Android would offer better specs and even better pricing. In conclusion for Android: . You get more for what you paid, OR . You paid for what you need

19. ilia1986 unregistered

Hey mister, ever heard of this super-popular thing called ROOTING? Yeah - you know - this thing which your stupid iPad will NEVER be able to perform? And you know why? Because on an iPad you CAN'T change your Operating system, that's why. Oh and guess what - on the kindle fire - you can! So all these software related idiotic claims you made - are absolute bull. Your iPad CAN'T EVEN PLAY MP3 FILES DOWNLOADED FROM THE WEB FFS.

12. Luuthian

Posts: 332; Member since: Sep 09, 2011

Is it just me, or is this guy really level headed? From his comments, he just doesn't sound like the kind of person who is rough around the edges. He actually sounds optimistic, and about more then just his company. So far I like what I hear from Cook in interviews.

20. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

Even though Apple is a greedy company with overprice product which not all people can afford. I'm amazed to see how powerful their marketing impact is. Anything they said made the news headline. They seem to have a philosophy of the consumer market. No wonder Steve Job was a marketing guy.

22. 05blacksrt4

Posts: 28; Member since: Feb 10, 2012

Apple makes a sharp looking product but the biggest thing if your gonna argue between tabs is thaat android tabs are 3g-LTE service and apple is only 3g until possibly the pad3. Other big differ is apple cannot play flash player which android can. Rooting is cool I agree but you can alos jailbreak iphones and do some cool s**t on them as well. Android you are gonna pay a pretty penny for but gain alot, Ipad still somewhat high price and not the same benefits. But to me its all in what you need and want to do with it.

26. ghost__uwi

Posts: 175; Member since: Nov 28, 2011

I must say his response is not as fun as Steve Jobs. Steve Jobs usually got the ppl stirring and hating. His is so neutral its like... oooooo...

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