Apple CEO Tim Cook calls book about Apple "nonsense"

Apple CEO Tim Cook calls book about Apple
Earlier this month, we told you about a new book called "Haunted Empire, Apple After Steve Jobs," which was about the troubles Apple CEO Tim Cook had in escaping the rather long shadows cast by the late Steve Jobs. The book portrayed Steve Jobs as someone who made decisions based on a gut feeling, while Cook uses numbers and traditional analysis in coming to a business decision.

The book was written by former WSJ tech reporter Yukari Iwatani Kane and comes to the conclusion that with the untimely death of Steve Jobs, Apple's best days have already occurred. Cook issued a statement on Tuesday, complaining that the book "fails to capture Apple, Steve, or anyone else in the company." That comment was followed by a rebuttal by Kane which said, "For Tim Cook to have such strong feelings about the book, it must have touched a nerve."

On Tuesday, the author of the book visited CNBC. You can view the interview by clicking on the video below.

source: CNBC via Recode



1. techperson211

Posts: 1280; Member since: Feb 27, 2014

Maybe because all the founder of apple inc is gone now Steve jobs Steve Wozniak Ronald Wayne .

2. fzacek

Posts: 2486; Member since: Jan 26, 2014

What he said combined with that horrendous picture makes him look like a complete douche.

3. PBXtech

Posts: 1032; Member since: Oct 21, 2013

Touched a nerve, indeed. Then again, he was basically being called out for not being creative like Steve, using traditional business approaches instead of being intuitive and creative.

5. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

In short, not Steve.

4. nlbates66

Posts: 328; Member since: Aug 15, 2012

"touched a nerve" eh? maybe, but that's surely just also something said a lot by people to make them feel better about themselves on what they've said/written.

6. Sauce unregistered

This so called man you people are bashing above (Tim) has gotten ranked #33rd best leader in the world just now. Before him, no other major tech companies CEO.

16. PBXtech

Posts: 1032; Member since: Oct 21, 2013

That's like saying George Seifert was a great coach. We all know Walsh was the genius behind the 49ers success and he handed Seifert the most talented team of that era, it was a no brainer Seifert would do well his first few years. Cook is in the same position, he took over after Jobs with nothing but success with what Apple had been doing at the time. Since then, like Seifert, there's been little creativity and mainly more of the same, just iterations of the former that Jobs created.

7. Chinda3

Posts: 31; Member since: Mar 14, 2014

Apples & samsungs domination of smartphones are over! Its time for new companys to take over. Oppo find 7 & OnePlus One will be best flagship smartphones of 2014.

9. The13thKing

Posts: 849; Member since: Feb 26, 2014

What's oppo? Who cares about it? No one wants your cheap 1000 mega pixels crap. I can imagine myself with an oppo and how much people would laugh in my face.. Go To Hell you and your wannabe crap

14. Ashoaib

Posts: 3297; Member since: Nov 15, 2013

The13thking... your comment sounds like you were just a cleaner of a king, probably a toilet cleaner...

15. The13thKing

Posts: 849; Member since: Feb 26, 2014

Better be a cleaner of a king than to own an opposhyt lol

11. Sauce unregistered


18. networkdood

Posts: 6330; Member since: Mar 31, 2010

Hey, there are a ton of phones out there better than those 2 companies - check out what I am getting - the CoolPad 9976A

8. digicon

Posts: 121; Member since: Aug 11, 2011

This happened like three days ago . . .

12. androiphone20

Posts: 1654; Member since: Jul 10, 2013

Yup, this is old news

19. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

Alan has to do what he can to keep Apple's name at the top of PhoneArena's news articles.

10. breathlesstao unregistered

Yeah, like, a whole lot of stuff is "nonsense" for them - until they 'invent' it themselves...

13. AfterShock

Posts: 4147; Member since: Nov 02, 2012

sphincteral pucker string blow out!

17. networkdood

Posts: 6330; Member since: Mar 31, 2010

Hey, so I guess the book was true....

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