Apple CEO Tim Cook calls book about Apple "nonsense"
Earlier this month, we told you about a new book called "Haunted Empire, Apple After Steve Jobs," which was about the troubles Apple CEO Tim Cook had in escaping the rather long shadows cast by the late Steve Jobs. The book portrayed Steve Jobs as someone who made decisions based on a gut feeling, while Cook uses numbers and traditional analysis in coming to a business decision.
The book was written by former WSJ tech reporter Yukari Iwatani Kane and comes to the conclusion that with the untimely death of Steve Jobs, Apple's best days have already occurred. Cook issued a statement on Tuesday, complaining that the book "fails to capture Apple, Steve, or anyone else in the company." That comment was followed by a rebuttal by Kane which said, "For Tim Cook to have such strong feelings about the book, it must have touched a nerve."
On Tuesday, the author of the book visited CNBC. You can view the interview by clicking on the video below.
source: CNBC via Recode
"This nonsense belongs with some of the other books I've read about Apple. It fails to capture Apple, Steve, or anyone else in the company. Apple has over 85,000 employees that come to work each day to do their best work, to create the world's best products, to put their mark in the universe and leave it better than they found it. This has been the heart of Apple from day one and will remain at the heart for decades to come. I am very confident about our future. We've always had many doubters in our history. They only make us stronger."-Tim Cook, CEO, Apple
"For Tim Cook to have such strong feelings about the book, it must have touched a nerve. Even I was surprised by my conclusions, so I understand the sentiment. I’m happy to speak with him or anyone at Apple in public or private. My hope in writing this book was to be thought-provoking and to start a conversation which I’m glad it has."-Yukari Iwatani Kane, author
"For Tim Cook to have such strong feelings about the book, it must have touched a nerve. Even I was surprised by my conclusions, so I understand the sentiment. I’m happy to speak with him or anyone at Apple in public or private. My hope in writing this book was to be thought-provoking and to start a conversation which I’m glad it has."-Yukari Iwatani Kane, author
On Tuesday, the author of the book visited CNBC. You can view the interview by clicking on the video below.
source: CNBC via Recode
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