Apple's 2018 iPhone prices tipped to be the same as the 2017 crop at launch, so, relax, everyone

Apple's 2018 iPhone prices tipped to be the same as the 2017 crop at launch, so, relax, everyone
There have been pricing rumors swirling around lately, pegging Apple's new iPhones as the most expensive bunch it has ever announced. The latest in that installment is a Goldman Sachs analyst who said that the cheapest iPhone Xc or whatever it gets called, will start from $849, and might only get to $799 if Apple has found wiggle room to cut costs before launch. In his memo to clients he discloses that Goldman has been wrong about Apple before, so his forecast is just that - predictions.

If anything, the iPhone X showed Apple that the $999 barrier is a tough nut to crack even for the most recognized brand name in the industry which enjoys somewhat of a cult following. A leakster out of Germany, who's had several exclusive scoops based on his carrier sources, now reports that the new 2018 iPhone will actually follow the prices of their predecessors at launch pretty closely, with the exception of the 6.5-inch Xs Plus/Max.

He claims that the affordable iPhone Xc with LCD display will start at EUR799, or as much as the iPhone 8 started in Europe, while the 5.8" Xs will see its price shaved by a Benjamin compared to its predecessor. The largest iPhone ever, though, will be starting at EUR 1149, and this information has been confirmed for the tipster by two separate sources. If you want the higher storage tier, with 256GB, you'd have to shell out EUR 170 more, but what will Apple charge for the eventual 512 GB models, is anyone's guess at this point.

Coincidentally, these are exactly the prices that the iPhone 8, 8 Plus and X command now in Germany. Extrapolating from this eventual pricing in Europe, we can reach US tags of $749 for the 6.1" LCD iPhone, $899 for the iPhone Xs, and $1049 for the Xs Plus, Max, or whatever Apple calls it. The 256GB versions should command $150 more, and we shudder to think what the 512GB models will go for.

source: Macerkopf (translated), images: iGuruApple (Instagram)

Related phones

iPhone XR
  • Display 6.1" 828 x 1792 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A12 Bionic, Hexa-core, 2490 MHz
  • Storage 256 GB
  • Battery 2942 mAh(25h talk time)
iPhone XS Max
  • Display 6.5" 1242 x 2688 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A12 Bionic, Hexa-core, 2490 MHz
  • Storage 512 GB
  • Battery 3179 mAh(25h talk time)

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9 Comments

1. rouyal

Posts: 1564; Member since: Jan 05, 2018

Some phones are darn expensive. Not just Apple. Hundreds of (disposable) dollars that can go into other hobbies, clothes, ECT. Oh, well. G'day! ;)

2. rebretz

Posts: 103; Member since: Dec 26, 2011

I think the price for the XS and XS Max is reasonable but $749 for the iPhone 9 LCD would be/will be excessive if that phone does in fact use a two year old SOC. Wasn't the rumor that it was using the A10 from the iPhone 7?

3. Sakeem

Posts: 856; Member since: Sep 05, 2012

"If anything, the iPhone X showed Apple that the $999 barrier is a tough nut to crack even for the most recognized brand name in the industry which enjoys somewhat of a cult following." Somewhat of a cult following???? Even if these phones were a bit more expensive, that wouldn't stop the masses from purchasing it. Not everyone buys a phone at full price theses days. Carriers are offering many deals on leasing phones. If these phones are similar in price to last year's models, then great news for those that enjoy their products.

5. Humanoid

Posts: 1226; Member since: Dec 11, 2017

Review PA Xc = 9.3 Xs = 9.5 XS+/Max = 9.6

6. toosmoove

Posts: 914; Member since: Sep 28, 2017

If them sh¡ts were more than the 2017 crop people would still buy them, so, relax, Daniel Petrov.

7. Rigmaster

Posts: 234; Member since: Jan 22, 2018

This will be interesting. iPX sold well, but in lower than expected numbers. Sure, it was more profitable but still sold lower than planned. No supercycle then. That was price-limited sales. The same thing can happen if the price is too high. It could be more painful of a miscalculation though as people who bought value iP6S - iP8 just wanted value to stay on the platform and they weren't doing it sacrificing too much in the way of internals and specs. That upgrade market could be a bit tricky to tap into at these prices because the upgrades, even for an S-cycle, aren't that significant.

8. Mreveryphone

Posts: 1791; Member since: Apr 22, 2014

Money isn't a problem for me... It's the lack of features that are my hesitations.. The Max Plus needs to have pic in pic multitasking, split screen action, and multiple window options for me to shell out another rack... My Note 9 can handle these task with no sweat so there's no reason the advanced silicone should be able to...

9. MarvzIsFallen

Posts: 646; Member since: Aug 11, 2017

 take my money! Iphone X plus, series 4 and ipad pro 11”.

10. Jrod99

Posts: 696; Member since: Jan 15, 2016

Max should be no more then 1000. Oh well. Needs Pencil support.

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