Apparently, people keep calling iPhone X the iPhone 'Eks'

Apple got on the stage September 12th, and called it the iPhone X (ten), denoting the tenth anniversary of the OG iPhone, but that denomination apparently isn't sticking around, as people keep calling the phone with the transcription of the letter "x". Numerous tech bloggers and random folks being asked about it in the Apple Store or on the streets have confirmed the phenomenon already. We can also attest that a lot people, even ones that should be in the know, are referring to the tenth anniversary iPhone with the letter, not the number. This is somewhat unprecedented, but the phone itself is unorthodox, too. 

Not only is it not launching almost immediately, as we are accustomed to from previous iPhones, but is also marked with a Roman numeral for the first time in Apple's history, so until it actually launches, the habit of calling it the iPhone "Eks" might be already hard to root out, which should make for some interesting lapses on evening news and in everyday conversations alike. Have you noticed someone calling it the "Eks" instead of "ten" around you, like this representative sample from the Twitterverse below?

Related phones

iPhone X
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256GB
  • Battery 2716 mAh(21h 3G talk time)



1. MroziQ

Posts: 33; Member since: Jul 02, 2015

In Poland we pronounce it "iks", so that's one step further from the "10" name

13. sockergris

Posts: 58; Member since: May 13, 2017

Only Slavs understand this, Englishfats will pronounce your "iks" as "aiks". I'm also pretty sure the author isn't a native english speaker either, because "X" phonetically should simply remain "X". Someone correct me if I'm wrong though.

39. MarmiteTheDog

Posts: 192; Member since: Jul 31, 2017

You're correct. The author is American.

2. tedkord

Posts: 17514; Member since: Jun 17, 2009

So? Its not like people are going to ask for the iPhone "eks" in store and be told they're is no such model, and walk away empty handed. Besides, "eks" sounds cooler, and gives more differentiation from the other names. Plus, they can still release an iPhone 10 when the time comes.

6. torr310

Posts: 1729; Member since: Oct 27, 2011

I agree, "X" sounds more special than "10". It feels more mysterious like X-Man.

9. AronWunarso

Posts: 245; Member since: Feb 21, 2016

X-Man = 10-Man Whaaa..??!!

23. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012 X-Men.

27. hurrycanger

Posts: 1776; Member since: Dec 01, 2013

That makes more sense. 10 Men > 10 Man.

31. JC557

Posts: 1927; Member since: Dec 07, 2011

Sugar, spice... And chemical X

3. PhoneInQuestion

Posts: 496; Member since: Aug 20, 2017

I, too, am triggered by improper use of pronouns...

10. g2a5b0e unregistered

You don't even know what a pronoun is.

41. ibend5

Posts: 24; Member since: Sep 28, 2017

Your need to learn it.. (just example)

4. torr310

Posts: 1729; Member since: Oct 27, 2011

Apple is the first one decided to make the name confusing.

42. ibend5

Posts: 24; Member since: Sep 28, 2017

Right, people are being more sensible than apple.. If it's iPhone 10, then the new iPhone 8 is already 2 generations behind next month.. And next year's iPhone 9 is one generation behind, 10 months before it get announced, lol..

7. IgorEfremenko

Posts: 109; Member since: Nov 30, 2011

Mac OS Eks

8. judik971

Posts: 84; Member since: Sep 26, 2013

How do they expect us to say iPhone "10" (instead of "X") when it coexists with the current iPhone 8 ?

11. Joosty

Posts: 494; Member since: Mar 14, 2013

I think this is based on the fact that most people buying the phone don’t know the true significance to the release. 10 years anniversary edition doesn’t sound too attractive. Eks or X will have to do then.

12. trojan_horse

Posts: 5868; Member since: May 06, 2016

I too find the label X to be a better moniker in pronunciation that saying iPhone 10.

14. fyah_king unregistered


15. TerryD

Posts: 560; Member since: May 09, 2017

Ironic. Apple aims for the future with its new iPhone. Adopts antiquated numbering scheme.

16. PhoneInQuestion

Posts: 496; Member since: Aug 20, 2017

Just don't call it "iPhone Pro" and we'll be good...

17. skyline88

Posts: 701; Member since: Jul 15, 2013

stupid Apple, yet again. if you expect people to pronounce as 'Ten', why not use I II III IV ever since your first stone age iJunk?

18. izim1

Posts: 1619; Member since: Feb 04, 2013

Iphone 10 was released a year before iphone 9, alongside the iphone 8. Makes perfect sense.

19. monoke

Posts: 1206; Member since: Mar 14, 2015

I would just call it The notch to avoid any confusion!

20. ECPirate37

Posts: 350; Member since: Jul 14, 2011

I had no idea it was called the "Ten" and I check this site daily. I haven't heard a single person not call it the X.

21. Michigan

Posts: 246; Member since: Nov 19, 2016

iPhone Eksnotch 10, sounds little bit better I guess.

22. samgsam

Posts: 152; Member since: Mar 24, 2017

So what?! Americans also started calling 0(zero) as O(letter O). I see no problem when people call it iPhone X(Eks)

24. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

So then, the alphabets "V" should be five and i= one. Everything iPhone becomes OnePhone. This one, however, will be OnePhone Eks. How convenient.

25. WPX00

Posts: 513; Member since: Aug 15, 2015

Same like Mac OS X before they changed it to just macOS.

26. tedkord

Posts: 17514; Member since: Jun 17, 2009

However you pronounce it, it's still better than iPhone Edition. Thank goodness those rumors were false.

* Some comments have been hidden, because they don't meet the discussions rules.

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