Android switchers tend to purchase larger, cheaper iPhone models

Android switchers tend to purchase larger, cheaper iPhone models
According to the latest CIRP figures, Android users accounted for between 15% and 20% of all new iPhone purchases during the six-month period ending March 2018, with the data revealing that Android purchasers tend to gravitate towards both larger and cheaper devices.

As expected, the newer iPhone 8 models are the most popular of the bunch, accounting for 40% of all purchases made by switchers. Despite the popularity, however, it appears iOS users were slightly more attracted to the duo, with the iPhone 8 and 8 Plus account for a slightly larger percentage of sales. When it comes to the older devices that sport lower price tags, the popularity among Android users is clear. After all, the iPhone 7 series accounted for 25% of all purchases, while the iPhone 6s and 6s Plus accounted for nearly 15%, with both lines proving significantly less popular among existing iOS customers. Perhaps more interesting, however, is the purchase rates of the iPhone SE. See, despite proving to be one of the weakest sellers among Android customers, the device still accounted for over 10% of sales, which is double the rate registered by iOS users, with CIRP attributing this to the lower price tag.

Despite the preference of lower price tags, the iPhone X still managed to grab the attention of certain Android users, although it’s worth noting that the device is the least popular by far. In fact, the model didn’t even account for 10% of all purchases made by Android customers during the six-month period, whereas for iOS users the iPhone X was the second best-selling series after the iPhone 8 line, accounting for over 20% of all upgrades.

Overall, when it comes to marketing iPhones, Apple’s goal is to entice Android users through various marketing campaigns and the lower price tags of some of its models. And, if these newest figures are anything to go by, it appears the plan is certainly paying off.


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98 Comments

1. Nexus4lifes

Posts: 290; Member since: Feb 13, 2014

i Switched from my pixel xl to iphone x. Felt shame @ paying 1200 bucks for such a crappy device returned it and switched to pixel 2 xl... and lived happily ever after :)

5. piyath

Posts: 2445; Member since: Mar 23, 2012

Pixel xl is the crappiest most over priced smartphone ever to be made in the history of mankind. No kidding.....lol Why would you go back to a very unpopular brick of a phone like that from a world class phone like iPhone X which broke many sales records and even inspired many Android phone manufacturers afterwards with it's bold and beautiful design...? iPhone X is $999 and Pixel 2 xl is $850, so there is only a $150 difference, don't be such a cheap head, always go to the original better quality product. If you'd have asked I'd have mailed you that $150 happily so that you can keep using the iPhone X. Didn't you notice those huge ugly bezels, single camera setup, no wireless charging, defecting low grade screen and overall very ugly form factor of the Pixel 2 xl? It's a shame actually.

11. sissy246

Posts: 7082; Member since: Mar 04, 2015

"Didn't you notice those huge ugly bezels, single camera setup, no wireless charging, defecting low grade screen and overall very ugly form factor of the Pixel 2 xl? It's a shame actually" You mean all the things the iPhone 8 has, at least the i8 does have wireless charging.

44. apple-rulz

Posts: 2026; Member since: Dec 27, 2016

sissy246 go away you stupid troll, nobody likes you or finds you amusing. Just like in your real life.

47. NateDiaz

Posts: 1087; Member since: Mar 03, 2018

I do. I do like her. You're wrong this time fella.

48. apple-rulz

Posts: 2026; Member since: Dec 27, 2016

Ok, she can stay.

76. sissy246

Posts: 7082; Member since: Mar 04, 2015

Aww thank you. We don't always see eye to eye when it comes to phone tech but, I would never say I don't like you or hate you, I don't know you in real life and you may be a awesome guy to know. This world is already full of to much hate.

74. sissy246

Posts: 7082; Member since: Mar 04, 2015

So glad I get under your skin. We all have a right to post. That's what this site is for. And not one thing I posted is wrong.

16. Rampage_Taco

Posts: 1042; Member since: Jan 17, 2017

did you just say the X broke sales records? was your entire post a joke? i can't tell

17. NateDiaz

Posts: 1087; Member since: Mar 03, 2018

It did break sales records but how would you know you were in the cave.

69. Rampage_Taco

Posts: 1042; Member since: Jan 17, 2017

Maybe do research, the X wasn't and still isn't the best selling Phone. the only benefit was it gave Apple increased profit. but I guess when you sell a device for $600 more than you make it for, you are bound to profit. And if it was such a hot seller, why would Apple reduce their screen order this year and try to bargain with Samsung on the cost for their OLED panels?

79. Leo_MC

Posts: 7216; Member since: Dec 02, 2011

You're saying that Apple's services that comes free with the iPhone are also free to make and to manage?

87. Rampage_Taco

Posts: 1042; Member since: Jan 17, 2017

No, what I'm saying is I don't see other manufacturers up charging that much for midrange specs

92. Leo_MC

Posts: 7216; Member since: Dec 02, 2011

So, you're saying that a phone that costs $400 to build has "mid-range specs"?

96. Marcwand3l

Posts: 426; Member since: May 08, 2017

Exactly the iphone 8, 8+, X trio sold worse than the iphone 7, 7+ duo for example.

18. L0n3n1nja

Posts: 1550; Member since: Jul 12, 2016

In all honestly the way you describe the Pixel is very fitting to the iPhone prior to the X. Just got a much needed laugh.

31. perry1234

Posts: 643; Member since: Aug 14, 2012

Well Pixel 2 XL has the better camera for me, and Android is more open than iOS , some people prefer that. Reasons where Pixel 2XL has matched or beat iPhone X : 1. Open nature of Android.Some people like control, not being controlled. 2. Software update for 3 years and security update for 4 years. 3. Single camera ,best in market ( low light , color accuracy , detail retention) and Portrain shots right up there with the best dual cameras. 4. Stereo speakers sound better than iPhone X 5. Fingerprint scanner. 6. Fluidity of animations(iOS went overboard with animations). 7. iOS 11 screwed up RAM management (iOS 12 seems to have resolved these issues though) 8. Unlimited storage via Google drive integration. I can write 6-8 pros for iPhone X just as easily, but the point is , Pixel 2XL is not a crappy device by any means.

80. Leo_MC

Posts: 7216; Member since: Dec 02, 2011

2. How can 3-4y can match or beat 6y? 6. The animations are very fluid on iPhone - there's no other phone with more fluid animations - they just last long time.

84. perry1234

Posts: 643; Member since: Aug 14, 2012

2. Agreed. My bad. But a lot in Android world , and you are paying significantly less than iPhone X . 6. yes I meant they went overboard with the lengthy animations. But I turned them off from Setting -Accessibility , yet the Pixel 2 XL just felt a little bit faster than the X in speed. Raw power lies with the iPX though.

93. Leo_MC

Posts: 7216; Member since: Dec 02, 2011

2. NP, Google has made huge steps and 2-3y support should be enough for most Android users. iPhones are more expensive, because they tend to give the user something extra; if not in hardware features at least in services. 6. I turned them off too and the phone feels funny; I like the parallax effect so I will keep the animations. I'm a human being so I like some sort of transition, but I agree: Apple went a bit overboard :). Pixel XL looks like a great phone, but a bit too large for my taste, so I'll stick to 7 for now and I'll wait for 2019-20 batch of iPhones, because every new phone I've seen so far is just a small evolution and the same are the prototypes.

95. perry1234

Posts: 643; Member since: Aug 14, 2012

Yeah, no comparison between the sizes of an iPhone 7 and Pixel 2 XL. Apple , Google and Sony are the only ones manufacturing small flagships. But sad to see that they leave out nice features from their compact flagships. Even I am holding on to my iPhone 6s Plus.

97. Marcwand3l

Posts: 426; Member since: May 08, 2017

Phones don't last 6 years anyway. Also Google doesn't keep their older phones for sale for years like apple does so you always buy a current gen model from them. And anyway there is quite a feature gap between Android and iOS already. As a tech enthusiast I can't ignore that. In terms of fluidity you are exaggerating but as an observation ios's animations are definitely unnecessary longer in comparison to Android.

98. Leo_MC

Posts: 7216; Member since: Dec 02, 2011

People use their phone for 2.5y on average, but a phone can easily be used for more years. I have an iPhone 5s which I keep as a backup and as a hotspot when needed; it's not as snappy as my 7, but it's decent enough. I have said it and I will say it again: there's nothing (communication wise) I can do with my iPhone 7 or with my Huawei P9 that I can't do with my 5s; every communication feature is present in my 5s (except maybe VoLTE, but that's not for me to care), they are just working slower. A tech enthusiast should have known that. I'm not exaggerating at all when it comes to animations: although lengthy, are performed very fluidly on the iPhone; think about it for a minute before saying something.

35. RebelwithoutaClue unregistered

"If you'd have asked I'd have mailed you that $150 happily so that you can keep using the iPhone X." Hahaha this has to be the dumbest thing I've ever read. Thanks for making my day :)

7. whatev

Posts: 2205; Member since: Oct 28, 2015

Sure you did...

19. NateDiaz

Posts: 1087; Member since: Mar 03, 2018

Why would someone that has "Nexus4lifes" username switch to an iPhone? Also I saw your comment on iPhones building in India article so I assume you're an Indian, you're from a country where you can't return phones once bought. How did you return that? Nice story tho, enjoyed every word.

21. whatev

Posts: 2205; Member since: Oct 28, 2015

He may not have a pixel either, even those phones must be difficult to afford there let alone an iPhone

32. perry1234

Posts: 643; Member since: Aug 14, 2012

Its not about affordability. Phones in states are chaper and most of them are carrier subsidised. No such luck here. Here an iPhone 8 64 GB costs $1200...similar story with Galaxy and Pixels too. Not a good idea for penetration for the second largest smartphone market in the world. If we recreate the same prices in USA and remove carrier subsidies, most people wouldn’t buy them over there too. My friends and me mostly import them from the States because they are cheap over there. $1000 actually sounded very reasonable to more than a few of my friends and relatives.

70. Rampage_Taco

Posts: 1042; Member since: Jan 17, 2017

Carriers don't subsidize phones anymore, except for a few exceptions like business customers. They just pass the cost of the Device onto the consumer and in some cases mark them up. for instance S9 retails at $720 from Samsung. Verizon charges $799.99 The device cost can also be affected by trade deals, tariffs, and availability.

77. deleon629

Posts: 451; Member since: Oct 04, 2014

Carriers give phones away like candy if youre 40 & up, represent a business, work for public service (health, education, etc.), & are not a jobless teenager looking for the 'latest & greatest,' while salivating at the display cases lol

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