Android is the "best perceived brand" in the U.S. LGBT community according to BrandIndex

Android is the
You Gov's BrandIndex starts a brand name with a score of zero and subtracts negative feedback from positive to come up with its ranking. On Tuesday, the BrandIndex scores showed the top twenty perceived brands in the U.S. LGBT community, and right on the top at number one is none other than Android. The green robot put up a score of 38.2 in what is being called the "buzz index". Right behind Android in second place with a score of 35.6 is the Apple iPhone. In third place with a "buzz index" of 34.2 is the Apple iPad. Those scores are separate than the Apple name which by itself finished eighth with a score of 31.4.

Other mobile related companies or brands in the top twenty include Samsung, which finished seventh with a "buzz index" of 31.7, tenth place Kindle with a score of 30, number fifteen LG which scored 27.5, the nineteenth place Apple iPod and the twentieth place Skype which came in at 26.3 and 25.4 respectively. Some other names in the list that do have some mobile presence include YouTube (#6) and Netflix (#14).

Twelve new names joined the top twenty this year and among the brands that fell off this year's list were Google and Amazon. On the other hand, Android and Kindle, brand names for software and hardware produced by Google and Amazon respectively, made it to the top twenty. YouGov interviews 5,000 U.S. citizens daily to get their opinion on brands. Those participating in the LGBT survey identified themselves as belonging to that community.

source: YouGov via AndroidCentral

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67 Comments

1. Sprintfan

Posts: 68; Member since: Nov 18, 2011

They obviously didn't take into account Starbucks baristas. :)

2. Sackboy117

Posts: 178; Member since: Oct 17, 2011

Where's McDonalds!!!!!

32. bayusuputra

Posts: 963; Member since: Feb 12, 2012

he's stuck at sweet seventeen, bro..

3. jove39

Posts: 2146; Member since: Oct 18, 2011

Good to see Android on top...and surprised to see top 3 belongs to mobile gadgets :)

4. christianqwerty

Posts: 467; Member since: May 05, 2011

I myself am g.ay and have an iPhone, and many of my lgbt friends also use iPhones, iPads, MacBooks and other apple products, I find this kind of odd that android is on top.

7. PAPINYC

Posts: 2315; Member since: Jul 30, 2011

I think you're upset because the little green guy is on top and has made a bottom out of Apple. However, I agree with you on these findings; I see more *** people or sexually ambiguous people on the the subway using iPhones and iPads. Except, of course, for those manly and mannish lesbians; they like butchy and bulky Android phones (from what I've seen).

9. Non_Sequitur

Posts: 1111; Member since: Mar 16, 2012

I ROFL'ed so hard at your comment.

10. GENARAL-LEVY

Posts: 34; Member since: Jun 19, 2012

What happen u don't use those I words anymore when commenting on Apple products.

16. PAPINYC

Posts: 2315; Member since: Jul 30, 2011

iCan't use them because Apple pays PhoneArena to iBanme if iDo. It's amazing how many of these "objective" techblogs are in their pockets. One must only speak positively on iStuff and go along with their preachings (much like in a big Evangelical Temple [where members of the congragation have to fork over 40% of their income] or like a huge Mosque in the Middle East). But, iDigress, iLike my iPhone 4S (don't love it, just like it - serves a purpose). And, tonight, in honour of this story I am going to dress up my DROID CHARGE like Melissa Etheridge and place it on my face-down (screen-down) bare (sans Otter Box case) iPhone 4S.

48. GENARAL-LEVY

Posts: 34; Member since: Jun 19, 2012

How sad! I use to lmfao when ever u use to post on Apple products!

17. thatjackal

Posts: 15; Member since: Sep 20, 2011

Okay, I'm g.ay but that was FREAKING hilarious. Also a shock to me; most of my friends have Apple products, though my best of friends use Android. Figures why it was so close in the voting.

35. DechyX

Posts: 156; Member since: May 16, 2011

I'm a dude and I like dudes and I use Windows but I love Android... but most other LGBT people I know do use Apple, including this guy I'm dating -___-

27. dmckay12

Posts: 243; Member since: Feb 25, 2012

Even though I prefer android, I too am surprised that Apple products are not on top because they are very fruity.

46. phoenixpr

Posts: 167; Member since: Mar 28, 2012

All my gay friends that use iPhone and Mac and other apple products are bottoms. So I am not surprise at all. Just lube up and enjoy the Android baby!

56. EclipseGSX

Posts: 1776; Member since: Oct 18, 2011

Good for youuuuu

5. taco50

Posts: 5506; Member since: Oct 08, 2009

This is a weird study, but I'm sure we'll see plenty of trolling bashing Apple as usual.

6. appleDOESNT.com

Posts: 456; Member since: Nov 19, 2011

OK, i'll start, have you ever not owned a apple product taco? cause i own lots of technology from all sorts of cool companies, try it sometime, it's fun! oh and it's a weird study cause your cute little iPhone came in 2nd? oh and you know it's ok to like something other than apple even though apple doesn't want you to and does their best to herd you in and control you! oh and you asked for this :/

13. items17070

Posts: 70; Member since: Dec 20, 2011

LOL!!

30. taco50

Posts: 5506; Member since: Oct 08, 2009

I've used android, windows, blackberry, apple, webos

33. bayusuputra

Posts: 963; Member since: Feb 12, 2012

yeah, for 5 mins each, except for apple, which you use 24/7..

39. taco50

Posts: 5506; Member since: Oct 08, 2009

I used windows mobile for a full year, I used blackberry for a couple of years. I used webos for a couple of months as well as a palm centro for a few months. I have a galaxy tab 7.7 now that I use and I've used android phones on and off for a few weeks at a time. I'm not very impressed by android. It's an inferior OS. Windows I think will be a hit.

41. mas11

Posts: 1034; Member since: Mar 30, 2012

iOS has limited multitasking Lacks widgets Lacks expandable storage No file manager Requires iTunes Lacks flash supporthttp://www.phonearena.com/news/Mobile-OS-comparison-Windows-Phone-8-vs-iOS-6.0-vs-Android-4.0_id31473 So how is Android the inferior one?

52. protozeloz

Posts: 5396; Member since: Sep 16, 2010

IGNORE HIM, He is trolling, he claims is inferior because he feels like it, he never said why....

59. taco50

Posts: 5506; Member since: Oct 08, 2009

You don't get it. The things you complain about are withheld on purpose to make using the phone a good user experience. To prevent lag , poor battery corrupted OS etc. you know all the issues android has.

61. protozeloz

Posts: 5396; Member since: Sep 16, 2010

Ha! like iOS doesn't have issues, you just a sore excuse for a fan boy

62. mas11

Posts: 1034; Member since: Mar 30, 2012

What issues? My DROID 4 has never frozen, doesn't lag and I have yet to find a single bug. See the nice thing about widgets is that you don't have to open an app to get the information you want, just unlock your phone. The reason iOS lacks expandable storage is because they want you to buy a more expensive iPhone instead of buying an SD card. I can go on and on about why Apple is so restrictive, but in the end they always will be in order to keep up their high profit margin and keep the user experience the way they want it to be. The only reason the iPhone 4S has such good battery life is because it has a small screen and lacks 4G Lte.

63. taco50

Posts: 5506; Member since: Oct 08, 2009

Widgets also drain battery and make your phone freeze. Android followed Apple's lead with lots of built in storage. Remember how crappy androids were when they had 512mb of built in memory? Not a single bug = you're lying

65. mas11

Posts: 1034; Member since: Mar 30, 2012

They don't drain nearly as much battery as you think they do. I would rather have the option, you don't have to use them. Plus with the RAZR MAXX, battery draining widgets are a joke (btw the RAZR MAXX is still thinner than the iPhone 4S even with the giant battery). The OG DROID had half that with only 256MB of RAM and it was the Time Magazine Gadget of the year beating the 4th place iPhone 3GS. And seriously I haven't found a single bug yet, sure there probably are a few bugs, but I have yet to encounter any. The current build is extremely stable.

67. taco50

Posts: 5506; Member since: Oct 08, 2009

Agree with the Maxxx battery life isn't a concern, but on a lot of android phones it is. The original Droid had plenty of lag issues due to the low amount of memory.

14. wendygarett unregistered

Relax taco.... Your iPhone is on the list...

* Some comments have been hidden, because they don't meet the discussions rules.

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