Wrist watches have long been on the way to obsolescence, sent there by our feature and smartphones, but not the luxury kind, which are status symbols.
Still, Swiss watch maker Tag Heuer doesn't want to stay behind with the times, and is prepping a rugged luxury (oxymoron?) Android handset, called the Racer.
Tag Heuer says the Racer is inspired by the GT cars and Formula 1 racing for the exterior materials, which include carbon fiber panels on a shock-resistant rubber shell with titanium detailing.
The firm's mum on the silicon used - it says only a "high speed processor" with the "latest Android software" and a 3D user interface, so at least dual-core and Ice Cream Sandwich should come standard. The Racer portfolio includes other models and is expected to launch in July, starting from $3690. Rugged luxury don't come cheap, eh?
Tag Heuer is no rookie when it comes to luxury phones, as confirmed by last year's MERIDIIST Indonesian snake skin featurephone, or the LINK smartphone in your choice of stainless steel, gold, calfskin leather, with lizzard and alligator skin accents. Compared to the LINK's $6700 last year, the Tag Heuer Racer looks like a true bargain.
Daniel, a devoted tech writer at PhoneArena since 2010, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.
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