Android goes rugged luxury with the $3690 titanium Tag Heuer Racer

Android goes rugged luxury with the $3690 titanium Tag Heuer Racer
Wrist watches have long been on the way to obsolescence, sent there by our feature and smartphones, but not the luxury kind, which are status symbols.

Still, Swiss watch maker Tag Heuer doesn't want to stay behind with the times, and is prepping a rugged luxury (oxymoron?) Android handset, called the Racer.

Tag Heuer says the Racer is inspired by the GT cars and Formula 1 racing for the exterior materials, which include carbon fiber panels on a shock-resistant rubber shell with titanium detailing. 

The firm's mum on the silicon used - it says only a "high speed processor" with the "latest Android software" and a 3D user interface, so at least dual-core and Ice Cream Sandwich should come standard. The Racer portfolio includes other models and is expected to launch in July, starting from $3690. Rugged luxury don't come cheap, eh?

Tag Heuer is no rookie when it comes to luxury phones, as confirmed by last year's MERIDIIST Indonesian snake skin featurephone, or the LINK smartphone in your choice of stainless steel, gold, calfskin leather, with lizzard and alligator skin accents. Compared to the LINK's $6700 last year, the Tag Heuer Racer looks like a true bargain.

source: TagHeuer via Electronista



1. tigermcm

Posts: 861; Member since: Sep 02, 2009

sooooo we spent all this money on the outside whats on the inside a super computer? with this being android and for that price the way android changes it should be a phone that can work seemlessly for YEARS!!!

2. hutty24

Posts: 84; Member since: Oct 18, 2011

Lol wow I wouldn't buy this for 200$ maybe if it was free I would use it

3. kshell1

Posts: 1143; Member since: Oct 05, 2011

put it on contract for $100-200 and i would get it, really depends on the software&hardware though

4. plgladio

Posts: 314; Member since: Dec 05, 2011

Proud to be Android fan :)

5. tigermcm

Posts: 861; Member since: Sep 02, 2009

you're proud to be an android fan because there is an expensive phone for just about all the OSs??

14. dman5400

Posts: 15; Member since: Oct 02, 2011

Take it easy there tiger cum

6. mercorp

Posts: 1045; Member since: Jan 28, 2012

vertu is going to die now.unless they get wp8...NOW!

7. McLTE

Posts: 922; Member since: Oct 18, 2011

I've always loved Tag.. they make great watches. :) Now.. I'd NEVER EVER spend this kind of money on a phone.. but if I had some kind of aneurism or mid life crisis and just HAD to do it.. I'd definitely get something like this over a Vertu!

8. TKFox007

Posts: 303; Member since: Nov 02, 2010

That is a sexy phone


Posts: 59; Member since: Mar 13, 2012

To Many Screws to Many Curves Ugly design it should ev been designed neat stylish modern sexy but no

10. Chronos

Posts: 258; Member since: Feb 25, 2012

Well, it does look nice. It still isn't worth such a hefty price for an average smartphone that will quickly become outdated in several months. I could buy five unlocked Galaxy Nexus' for that price...

12. Stuntman

Posts: 843; Member since: Aug 01, 2011

They didn't even turn the thing on. Waste of time looking at this promo.

13. theo14461 unregistered

Too thick, and heavy looking, but hey, its not for everybody. It would look good sitting in my Ferrari's cup holder! lol

15. smartphonelover

Posts: 37; Member since: Nov 26, 2009

Looks sweet, but it should have flash for it's camera.

16. Biff15

Posts: 2; Member since: Mar 14, 2012

It looks like the Casio Commando and the Droid Razr had a kid... totally worth my 4 grand lemme tell ya... my car was less than that.. sad to see we live in a world with a 4000$ phone. Just a little ridiculous.

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