Android closes in on 60% market share in the U.S. as iOS takes a hit in Kantar's latest report

Android closes in on 60% market share in the U.S. as iOS takes a hit in Kantar's latest report
The latest data from Kantar Worldpanel Comtech is out, and it shows that in the U.S., Android had a spectacular first quarter. For the three months ending in March, Android gained 8.3 percentage points from the previous year, to control 57.6% of the smartphone market in the U.S. At the same time, it was a tough month for iOS in the states. During those same three months, Apple's U.S. market share declined 7.8pp from last year, to 35.9%. Despite losing .3pp to 5.3%, Windows Phone was third in the U.S., followed by the .7% share scored by BlackBerry. That was a drop of .2 percentage points for the quarter, year-over-year, for the Canadian manufacturer.

Despite adding the Apple iPhone to China Mobile's lineup, iOS had a rough quarter in China, losing 5.4pp from 2013's first quarter, to control a 17.9% share of the Chinese smartphone market. Android's market share in China rose a solid 8.1pp to 80%. The only country tracked by Kantar that was led by iOS was Japan, where Apple's share of the smartphone market was 57.6%, compared to the 41.5% owned by Android.

Italy was Windows Phone's best country, with a 13.9% market share at the end of Q1. That was actually good enough for second place ahead of iOS (12.9%), while trailing Android (70.7%). Great Britain was the best country for BlackBerry, which held a 2.3% share of the smartphone market there during the first quarter.

source: KantarWorldpanelComtech via TechCrunch



1. chistoefur

Posts: 103; Member since: Nov 05, 2012

Well with the Galaxy s5 and HTC One M8 being released this first quarter, that's not so surprising.

12. g2a5b0e unregistered

They were both released with half a week left in the first quarter & not even in all the territories they would eventually come to. The S5 is a huge seller, of course, but 3-4 days on the market wouldn't shift these numbers as much as you make it seem.

16. sgodsell

Posts: 7191; Member since: Mar 16, 2013

The Samsung Galaxy S5 was released world wide April 11. Meaning it wasn't even released in the first quarter. The HTC one m8 was released March 25. Not even a week left in the first quarter. So the two major Android flagships for 2014 had none to barely any sales in the first quarter. That's the beauty of Android. There are so many OEMS making Android phones all the time. The end of last year and it seems like the rest of this year, a lot more inexpensive Android phones are being released all the time. Phones like the moto g, nexus 5, and many more have great off contract pricing. If you are going through a carrier then you can get even cheaper pricing for phones on contracts.

18. g2a5b0e unregistered

I thought that was the date the S5 was released, but I went by the date Phone Arena had listed for it because I wasn't completely sure. Thanks for the correction & strengthening my point anyway. +1

32. Finalflash

Posts: 4063; Member since: Jul 23, 2013

The real news missing here is the comparison to release quarters. The iPhone release quarter saw its market share rise by something like 1%, which was at the expense of non-Android systems. But this current news shows Android gained 8% largely on Apple's back which should be a very worrying sign for cook and crew. The second quarter will be even more brutal most likely with releases from Moto, LG, and everyone else other than Apple who will be competing with all these super phones with the iPhone 5s, which already had a bad quarter in the 1st.

34. Doakie

Posts: 2478; Member since: May 06, 2009

Good points.

2. wilsong17 unregistered

that why i see more note series and galaxy on the nyc subway before i only see iphone

25. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Looks like Android took a bite out of everyone's sales. Some more than others. The really interesting news is how Apple seems to be stumbling in China. China was supposed to be the big un-tapped market for Apple. Looks like it is continuing to be the big un-tapped market for Apple.

41. sgodsell

Posts: 7191; Member since: Mar 16, 2013

What was Apple expecting when they released a new 5c with only 8gb of storage instead of the regular 16gb. They dropped the price by $60, from the originally over priced 5c.

51. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

The whole 5Crap experience has been a monument to Apple's greed. They weren't satisfied with making ~$400 per phone with the iP5, so they release the 5Crap to make even more margin. Only problem is that the consumer saw through the fairy tale and are having nothing of it. That kind of arrogance cost RIM/BlackBerry their market. I wonder if Timmy will be the latest edition of John Sculley for Apple?

3. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

No surprise here. The economy has declined and fewer people are able to pretend they can afford the 1% lifestyle of the iPhone. Even for those who can afford it, people are tired of Apple's tiny phones, stagnant iOS, the fake commercials, and the fake CEO.

8. skyline88

Posts: 697; Member since: Jul 15, 2013

exactly and definitely. thank God !!!

42. sgodsell

Posts: 7191; Member since: Mar 16, 2013

I don't think price effects everyone. Features come into play for many. For instance the tiny non HD display is a big reason for me that I stay away from the iPhone. Not to mention iOS is the other reason as well I stay away from them.

13. g2a5b0e unregistered

1% lifestyle? The 1% of America makes over $300,000 a year. You don't have to be a part of the 1% to afford an iPhone, especially considering that U.S. phones are heavily subsidized anyway.

17. quakan

Posts: 1418; Member since: Mar 02, 2011

Some of these fandroids are bigger brain-washed shēēp than the ones they point the finger at.

19. g2a5b0e unregistered

Unfortunate, but true.

22. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Phones are subsidized in the US because many Americans cannot afford the cash purchase price of a namebrand smartphone. The fact is that the majority of iPhone purchases are subsidized or on payment plans because the customer cannot afford to buy an iPhone outright. And the fact is that the lifestyle portrayed in many of the Apple commercials is that of the 1% -- or those who are less than the 1% who are living on debt so they can pretend to be part of the 1%. The Apple brand itself is synonymous with a life of luxury and ease, a 1% lifestyle. Who else can wait in line for days for a new iPhone? People with trust funds. Not people with jobs.

30. g2a5b0e unregistered

Still wrong. Where are you coming up with this stuff? Since we are still talking about America here, an iPhone at full MSRP costs no more than any other top of the line flagship from any other large OEM. Being a part of 1% has nothing to do with owning an iPhone in our country. The fact that over 40% of the smartphone base owns one should tell you that. It's not nearly as serious as you're making it out to be.

33. willard12 unregistered

I'm not sure it's the 1% lifestyle considering it's the same $199 down/2 year contract as 60% of the other phones in the store thanks to carrier subsidies. It will definitely mean a larger-screened iphone is September. It's the only card Apple has left.

46. tedkord

Posts: 17302; Member since: Jun 17, 2009

The janitor where I work and many of the cashiers at the local McDonalds have the 5s. In the US, with subsidies, it's hardly a 1% lifestyle item.

53. SellPhones82

Posts: 569; Member since: Dec 11, 2008

Exactly, I couldn't tell you the number of times I've been behind someone at the store that was paying with their EBT card, while they talk it up on the newest iPhone. You need food stamps, yet you can afford an iPhone? If people want one they will buy one, simple as that. Now in areas outside the US is does seem to be a device that only the wealthy own, since the outright price is even higher than the outright price in the US. $649.99 for a 5S 16GB in the US and it's AU$896 in Australia, and no, that price difference is not due to currency conversion as that would make it AU$702.46.

4. Manti123

Posts: 207; Member since: Apr 10, 2014

Is this the shipping or usage marketshare??

5. grahaman27

Posts: 364; Member since: Apr 05, 2013

Everyone saying "no surprise" is not aware of the trends for the past couple years. An 8% increase for android and about the same percentage decrease for iOS is HUGE! Usually the percentages are half that and both going in the same direction. This is really telling about the status of the smartphone market. Its saturated.

6. PBXtech

Posts: 1032; Member since: Oct 21, 2013

Can a market that gets turnover every year, two max (generally), really be saturated?

9. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

This is naive -- the smartphone market is not saturated. Rather, the price point offered by Apple and Samsung is no longer a viable price point for generating demand for phones that do not deliver any substantial improvement in authentic customer benefits. Most people don't want phones that are nothing more than the NSA's wet dream of biometrics, always on/always listening, step/movement tracking, heartbeat tracking, diet tracking, etc. These are features that are good for Google, NSA, carriers, insurance companies, data brokers, etc., but not things that deliver much, if any, value to customers. The new price point that can generate demand is $300-350 in the US. Anything more than this is a ripoff. A Galaxy S5 is a $300 phone, not a $650 phone. Without Apple's obscene profits, an iPhone is maybe a $250-300 phone. I know I am never paying twice as much as I should for a smartphone. Especially when companies like Samsung feel it's okay to lock it down so it's not even my phone anymore. FT.

38. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Everything you are saying here is bogus, as are your "facts." I have the only fact you need to know: Apple's YoY sales increased, again, and the last quarterly report reinforces that. The smartphone market is still expanding at a rate faster than iPhone sales increased, resulting in a loss of market share, which is an irrelevant metric, anyway. Has all of this market share resulted in a better bottom line for any Android OEM? Are developers targeting Android first? Has the accessory market prioritized Android? The answer to all is a resounding "No." Motorola has been sold twice in 3 years because they are a money loser, LG is treading water, Sony is treading water, HTC is drowning, and Samsung is in decline judging by their last quarter results. Huawei, ZTE, Oppo, Meizu and the other Android OEMs are the only ones seeing explosive growth, and that isn't even a market (the low end) Apple even seems willing to play in ever. As for new "price points," how much real revenue was generated by the mini versions of Android flagships, the Nexus line, and other devices that match your "price point"? I don't know the exact numbers, but an educated guess would be "not much," given that Google doesn't ever talk about Nexus sales and the mini devices are constantly in the "Free" bin at carriers.

7. AfterShock

Posts: 4146; Member since: Nov 02, 2012

Smoked by Android!

10. jroc74

Posts: 6023; Member since: Dec 30, 2010

Lol......too perfect. Android's market share grew grew more in 1 year than WP total market share......and WP lost a lil. You could add Android's growth % year by year...and it would still be larger than WP total market share....and if you combined each year OS vs OS...Android would still surpass WP's total market share. If I am confusing anyone....I'm saying Android's % growth is higher than WP's total market share. That to me is the definition of fastest growing mobile OS.

14. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

WP adds no unique value to the market. Flat UI is nothing revolutionary, especially when the rest of the WP UX doesn't really work that well. Even with Microsoft's infinite checkbook, I am not sure who would want a phone made by Microsoft -- a company that is built on copying/stealing from others, patent trolling, and screwing the customer.

11. jroc74

Posts: 6023; Member since: Dec 30, 2010

Couldnt edit in time... The other big thing is how much the iPhone lost.....and the fact that Android had to take market share directly away from BB, iOS and WP....those 3 combined % loss is equal to the exact same amount Android gained.

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