U.S. Consumer loyalty to mobile operating systems is at the highest levels ever

U.S. Consumer loyalty to mobile operating systems is at the highest levels ever
According to a release issued today by Consumer Intelligence Research Partners, LLC (CIRP), consumer loyalty to mobile operating systems is at its highest levels ever. Loyalty to Android is measured by CIRP at 92%, while iOS loyalty weighed in at 89%. This figure is the percentage of Android or iOS users that remained with each operating system when activating a new phone over the 12 months that ended in September.

According to CIRP partner and co-founder Mike Levin, for the last three years U.S. smartphone buyers have stayed with the same OS when buying a new phone. Another co-partner, Josh Lowitz, said that predictions from other analysts that Android users are going to start switching to iOS aren't borne out when looking at the long term trend. Lowitz notes that those other analysts are making predictions while CIRP's numbers are based on what actually took place.


CIRP obtained this data by conducting quarterly surveys from June 2015-September 2018. There were 500 respondents in each survey.


source: CIRP

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36 Comments

1. Acdc1a

Posts: 477; Member since: Jan 21, 2016

The only people I know loyal to iOS are those who haven't tried stock Android after 7.0

8. darkkjedii

Posts: 31616; Member since: Feb 05, 2011

Apple isn’t a trillion dollar company, due to a lack of loyalty. I think you posted this just to get likes, cause you obviously know better. iOS needs better multitasking, and could use a new look, but it’s a very good OS, and is catered to by 3rd party services galore. Outside of my Note 9 power features, sick multitasking, and S-Pen, I prefer to use iOS. I’m not a fanboy of any company, and couldn’t care less who gets mad. The app for app in app experience is better on iOS. I like iOS more than stock android, I’m just a huge Note fan. Android is great for choice, but the iOS experience is a little better (to me).

18. Atechguy0

Posts: 918; Member since: Aug 03, 2018

No one is saying Apple doesn't have loyalty. The dictionary was updated to include the word sheeple, because of Apples loyal fans. However with that said when you said iOS needs better multitasking, and could use a new look, but it's a very good OS, and caterers to by 3rd parties services galore. I am beginning to wonder if you even have a Note 9. Especially when you prefer to use iOS. Look you left out the critical parts where iOS is restricted and locked down to the point that it's ridiculous. Even when you look at the notch, Apple forces it's developers to support the notch or your apps will be rejected. With Android you can use the notch or not, hide it or not. It's up to the users. With iOS it's up to Apple to give not only it's developers options, but it's users as well. Apples environment is more about subjugation, and there is no freedom. The Avengers Loki would highly approve of iOS.

21. darkkjedii

Posts: 31616; Member since: Feb 05, 2011

I don’t give a rats ass what you wonder dude to he totally honest. My Note 9 is clearly shown in my YouTube channel, so what you wonder doesn’t mean sht to me. App for app, I prefer iOS, and that’s that. Deal with it dude

31. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

@darkjedi, why do you bother dealing with these people in the comment section? All the apple haters are just expressing their own frustration with never being happy with what they have. I started off as an Android guy. I got tired of all the bs outdated/laggy/non-optimized sht you have to deal with on Android. Want the latest Android OS? Buy a new phone or wait a couple years and hope your phone gets an update. All you angry Android fans need to just make the switch. You’ll be a happier person. Note: I’m only talking to the angry android fans that’s always whining about Apple stuff. You know who you are.

39. darkkjedii

Posts: 31616; Member since: Feb 05, 2011

Well said man. They just don’t get it, Android is not the only game in town.

44. ssallen

Posts: 214; Member since: Oct 06, 2017

Same goes for the angry Apple fans. hint hint.

24. rouyal

Posts: 1583; Member since: Jan 05, 2018

Why are Apple’s loyal fans sheeple? If they like iOS and Apple products, they have a right to stay loyal, and no need to use anything else. Would you buy and iPhone? No? Does that make you an Android sheep?

37. RebelwithoutaClue unregistered

Not all Apple fans are sheeple. Like not all Android fans are fandroids. It's the special kind of fan and usually, they are easy to recognize.

36. yalokiy

Posts: 1113; Member since: Aug 01, 2016

But Note 9 is not an example of stock android experience that Acdc1a was talking about. Perhaps a Pixel 3 would be.

30. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

I’m still stuck on Gingerbread on my HTC EVO.

40. darkkjedii

Posts: 31616; Member since: Feb 05, 2011

EVO lol. You gonna have to root that puppy lol.

2. tedkord

Posts: 17478; Member since: Jun 17, 2009

These numbers sure don't jibe with what Tim Cook claims every year about the huge number switching to iOS.

5. CreeDiddy

Posts: 2275; Member since: Nov 04, 2011

The numbers and data Tim Cook has is nearly true. Product branding is much better.

6. tedkord

Posts: 17478; Member since: Jun 17, 2009

Clearly they're not, because a larger percentage of iOS users move to Android than the reverse.

9. Ninetysix

Posts: 2965; Member since: Oct 08, 2012

Care to explain more? Do they have the same number of users or is one way higher than the other?

43. almostdone

Posts: 450; Member since: Sep 25, 2012

I could never switch to Apple... I just don't like their OS or the company even though my partner l

46. ssallen

Posts: 214; Member since: Oct 06, 2017

Tim Cook's claims aren't technically false. They are misleading, however. The chart shows what percentage of people stick to their brand. Android has hundreds of millions of more users than Apple. So of the 9% who did switch (100-91%) that is still tens of millions (maybe even hundreds of millions) that switched. Its simple sleight of hand carnival barker BS, but that is what Tim Cook is good at.

4. CreeDiddy

Posts: 2275; Member since: Nov 04, 2011

Android is just a "sum of its parts". What's bad is Android consumers switching to different Android manufacturer's thus takes away from its parts. Dog eat dog. I hate these survey's that say Android vs iOS. No mention of each Android manufacturer's customer retention/loyalty broken out by each Android company. Why is that? Android consumers don't own 10 different Android phones at once do they? What Android consumers should be concerned about is their own Android manufacturer and not the sum of its parts, in which is Samsung.

38. Back_from_beyond

Posts: 1475; Member since: Sep 04, 2015

So one day you say it's wrong to see the different iterations of Android by various OEMs as separate, now it's wrong to see them as a whole. It just depends on what benefits your argument, doesn't it?

16. JustinPrime

Posts: 12; Member since: Aug 20, 2018

Lol ok? I was with android since android .01 when it was just a phone. Let android at android 9.0 Pie for iOS.

22. osubucks69

Posts: 15; Member since: Dec 12, 2012

Tried going back to iOS after being on Android for over 5 years and just couldn't do it. I highly respect both operating systems but trying to customize my new iPhone like I could my androids I just felt handcuffed. Apple hardware is great but just wish there could be more customization like android. There is no right or wrong, just your own preference.

23. cmdacos

Posts: 4333; Member since: Nov 01, 2016

Far too many features missing and to many mindless frustrations with iOS to make me convert or even use my work ip7 for any more than a couple of minutes a month. Even looking at a screen full of icons like it's 2007 is ridiculous.

* Some comments have been hidden, because they don't meet the discussions rules.

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