Android ICS wins gold at Parsons' School of Design 2102 UX Awards, Matias Duarte says "Score!"

Android ICS wins gold at Parsons' School of Design 2102 UX Awards, Matias Duarte says
With Android 4.0 Google ushered us in a whole new era, that is night and day compared with Gingerbread. The streamlined yet powerful under the hood Ice Cream Sandwich reunited the smartphone and tablet Android worlds with a coherent UI, and that interface just got an award.

Parsons' School of Design 2102 UX awards were held last night, and Android's ICS platform got the gold medal for its functional simplicity and ease of use. Given that Android 4.0 is the first total interface overhaul under Matias Duarte, the man behind the webOS UI, his design genius will hopefully bring many more groundbreaking iterations of the Android interface after 4.0.

Matias boasted the Gold Prize at his G+ page, and congratulated his team with it. A pretty moving video was shown to the Parsons' School of Design 2102 User Experience Awards attendees, highlighting exactly why Android ICS took the prize this year, and which you can see below.

source: MatiasDuarte (G+) via AndroidCentral



1. wendygarett unregistered


2. dragonscourgex

Posts: 307; Member since: Jan 16, 2012


3. bayusuputra

Posts: 963; Member since: Feb 12, 2012

aaaaaand they said iOS is the best UI.. Ha! take that!

5. matrix_neo

Posts: 334; Member since: Nov 03, 2011

So funny ├ČOS, best UI?! So boring and doesn't fit to be a smartphone UI. I'd rather choose windows metro style than 4x4 grid of apps. Go launcher hd is way better than iOS UI.

10. HTCFreak

Posts: 156; Member since: Jul 17, 2010

Nobody said that iOS had a better UI than ISC, maybe Android 2.3, but not ICS... Even the iOS users love ICS, and they don' critique everything (except for taco :p )

14. ardent1

Posts: 2000; Member since: Apr 16, 2011

The diehard, hardcore android users don't want a no-name college in NYC to be the standard-bearer for UI excellence. Next thing you know, any degree-mill college will work as well. I like to think the android camp would have some standards as opposed to reaching for recognition from a no-name college. By the way, I went to Stuyvesant HS so I know about Parson's School of Design.

15. remixfa

Posts: 14605; Member since: Dec 19, 2008

sour grapes from mister negative. go figure.

22. Whateverman

Posts: 3295; Member since: May 17, 2009

Stuyvesant HS must be so proud.

27. Dedren

Posts: 3; Member since: Jun 24, 2012

I am late to the party, but Parsons is widely recognized as one of the most prestigious art and design universities in the world. So this is about as big of a deal as it gets for design.

20. neutralguy

Posts: 1152; Member since: Apr 30, 2012

UI? i should say that WP is better than iOS. But i should give credit on the customization ability of android.

25. jroc74

Posts: 6023; Member since: Dec 30, 2010

I thought about this....which makes this award even better. Many ppl like the Live Tiles and just WP7 in general.

4. matrix_neo

Posts: 334; Member since: Nov 03, 2011

Congrats Android, that's the true advance mobile os. Android haters will say again it copied ios... obviously they knew it's not true. Btw, who thumbs you down wendygarett?? You have an interesting comment. That person might have some interesting hatred with you lol;-p

9. wendygarett unregistered

Maybe I cant express my surprise, and somebody thought that im trolling :) What I surprise the most is that ICS has something advance zillion times than the boring iOS faceTime...

26. jroc74

Posts: 6023; Member since: Dec 30, 2010

And just like before ICS....for it to be a copy would have to be a copy in alot of areas. One place iFans can say its a copy is the Settings area. Honeycomb and ICS went with the on/off slider. After that...

6. SillyMe

Posts: 7; Member since: Jun 12, 2012

Yeahhhh great news, except when will another 93% of android users get an update ? Yup thought so.....

7. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

They don't need ICS to get a good UI, just download an ICS Launcher or something, that's a way better update than iOS 6.

8. RapidCat

Posts: 351; Member since: Jun 12, 2012

+1 sir

13. iamcc

Posts: 1319; Member since: Oct 07, 2011

You see... unlike iPhone users Android users don't have this burning desire to have the "latest" to become "cool". My Dad has a Droid X running 2.3 and couldn't be happier. I have mentioned to him that I could install ICS several times if I rooted his phone and he merely shrugs at me. He also uses his phone all day to access work emails. My brother has a Droid 2, also has no desire to have the latest software. My sister has a Droid Pro and she ALSO DOESN'T GIVE A s**t. Enjoy your iOS "6".. or should I call it 5.5?

17. Non_Sequitur

Posts: 1111; Member since: Mar 16, 2012

Actually, you should call it Donut.

19. SillyMe

Posts: 7; Member since: Jun 12, 2012

It's not like we have burning desire to have the latest to become cool. Some of us paid for our phones a lot and some of us loveeeeeee new tech and ofcourse you expect more from it, There fore I can't wait ICS :)

24. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

Now, that is funny.

28. Dedren

Posts: 3; Member since: Jun 24, 2012

And worse, even if you do get an update your phone's manufacturer is NOT going to use pure ICS because it doesn't allow them to differentiate themselves from all other phone manufacturers. Next time you buy a phone, speak with your wallet, and make sure it is a Nexus device. Anything else and you risk having sub-par results. In the mean time if you want to get a taste of what ICS feels like on your non-Nexus phone, try out, ICS Launcher in the Play Store.

11. mrochester unregistered

ICS is indeed infinitely better than previous versions of Android in the UX department. It's just a pity that manufacturers see fit to skin the hell out of it and ruin all of Google's good work!

12. 09wbd03516

Posts: 140; Member since: May 30, 2012

even so... android still awesome :)

16. remixfa

Posts: 14605; Member since: Dec 19, 2008

"functional simplicity and ease of use. " Whats that? its beautiful AND easy to use? you dont say! Yet its still deeply complex for those that want those features? Really!? what a surprise!! :)

18. InspectorGadget80 unregistered

Very NICE!!

21. joonyboy

Posts: 43; Member since: Nov 11, 2010

whoa what was that unlock animation at 2:29 in the video? Does anybody know anything about that?

23. SillyMe

Posts: 7; Member since: Jun 12, 2012

Face unlock :) Just hold your device in front of your face to unlock, or use a backup PIN or pattern.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless