Analysts say launch of Apple iPhone SE could allow Apple to experiment with pricing on older models

Analysts say launch of Apple iPhone SE could allow Apple to experiment with pricing on older models
Piper Jaffray analyst Gene Munster says that if Apple launches a 4-inch Apple iPhone SE, as seems likely, it will give the tech titan an opportunity to experiment with pricing on older models. Analysts are expecting the iPhone SE to be priced at $450. According to Munster, this would allow Apple to price the Apple iPhone 5s as its new entry-level phone, between $250 and $350. This reasoning is seconded by J.P. Morgan analyst Rod Hall.

Apple might have been setting the stage for the iPhone SE by pulling the Apple iPhone 4s and the Apple iPhone 5c in India. Priced at the equivalent of $175 USD, the iPhone 4s had become the most popular model in the area. With that model gone, the lowest priced iPhone in the country is the iPhone 5s which is priced at $372 USD after a 50% price cut initiated in December.

The Apple iPhone SE is expected to be unveiled at a media event being held on March 21st. The 4-incher is expected to be powered by the same A9 chipset found inside the Apple iPhone 6s and Apple iPhone 6s Plus. Rumors have the new handset offering Live Photos even though it will not support 3D Touch. The phone will support Apple Pay, which means that it comes with NFC support. Connected Apple analyst Ming-Chi Kuo says that the iPhone SE will be equipped with a 12MP rear camera.

Whatever specs appear on the iPhone SE, its release will apparently set off a chain reaction in iPhone pricing.


source: AppleInsider

Related phones

iPhone SE
  • Display 4.0" 640 x 1136 pixels
  • Camera 12 MP / 1.2 MP front
  • Processor Apple A9 APL0898, Dual-core, 1840 MHz
  • Storage 128 GB
  • Battery 1624 mAh(14h 3G talk time)

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28 Comments

1. engineer-1701d unregistered

analysts are a joke

39. maddy996

Posts: 126; Member since: Jan 06, 2014

It's available here in India $252 ;-)

2. Zack_2014

Posts: 677; Member since: Mar 25, 2014

Now Indian folks can finally show that they have the almighty iPhone. xD

4. saif2711

Posts: 77; Member since: Feb 22, 2016

I am an Indian n own the 6s plus but ur assumption is so true..here people give you twice/thrice a look if you own an iPhone of whatever version.

15. xondk

Posts: 1904; Member since: Mar 25, 2014

sadly seems to be so everywhere. And yeah, I don't get it. Seems pure marketing, they've branded themselves so hard into being quality and a symbol that people don't really question it?

20. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Rich people question it, poor people don't. It is the same in any territory, all the poor people buy iPhones with their subsidies and feel rich, while actual rich people still see them as poor. It is the same online when iFans boast about "premium" materials it almost makes me laugh because Aluminium is pretty much the cheapest metal you can make electronics out of.

45. xondk

Posts: 1904; Member since: Mar 25, 2014

Well I don't think its a rich/poor people divide where people question it, I know plenty on both side of the economy fence, well off to poor, and am not swimming myself. To me I look at the feature list, what I 'can' do with a device, and what I can't do, a few videos going over the various interface stuff and such, and then yeah I don't get many people's view on iOS. And that was when i originally switched to smart device. The whole thing seem to be divided between, belief in marketing/hype, and not. And don't get me wrong Apple is great at marketing, they know how to do it right and avoid many of the things that would annoy me with an iOS device, good work by them.

48. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Because they are just looking at the look and feel.

5. tyrionTheWise unregistered

ROFL. So true.

9. kumarabhishek591

Posts: 150; Member since: Feb 22, 2014

I dont know if you are an indian or not but if you are not chinese then you should know that there are more iphones among indians than your country's population.

34. maddy996

Posts: 126; Member since: Jan 06, 2014

lol... :-D actually YES most of us use the IPhone just for show off.... :-P

3. Tziggy14

Posts: 624; Member since: Sep 02, 2014

This is going to eat into the main core selling point of Android if this is true.

8. Guaire

Posts: 886; Member since: Oct 15, 2014

You can't be serious.

18. uggman

Posts: 58; Member since: Feb 01, 2013

Not so much, if you been going into PA regulary as i do, there have been countless articules and polls about screen sizes, unfortunally a 4" in 2016 is not what android users are looking for by a long shot, this is a phone for those iphone users who have hold on to the old 5S/5c, not for the android user of today.

6. phonehome

Posts: 812; Member since: Dec 19, 2014

Why they would keep the 5S (still almost as powerful as the 6S)) in their lineup, I don't know.

7. tyrionTheWise unregistered

5S is nowhere as fast as 6S. 5S is close to 6 but 6S practically destroys them both.

11. Unordinary unregistered

Yet the 5S is still more powerful than 70% of the Android market, and like you said, close to the iPhone 6. The newest 4 inch will be a welcomed addition.

16. tyrionTheWise unregistered

True, the S series of iPhones is always awesome. Also the 5S is more expensive than 70% of android market. Performance/dollar of iPhones is pretty low, unless you live in US where iPhones are cheap. To give a perspective, at launch, the price of 128 GB 6S plus was 1400$ in here.

23. Unordinary unregistered

Sadly this applies to hundreds of products, including the Sony PlayStation and XBone, TV's, cars, etc. Especially Canada. The iPhone and Apples products fall into this group. I shipped my uncle a Turbo 2 recently (he likes it, works construction in Canada) and he transferred me the US cost.

12. dubaiboy78

Posts: 446; Member since: Sep 19, 2014

$99 will be a reasonable price for this SE thing.

14. Wiencon

Posts: 2278; Member since: Aug 06, 2014

You're stupid

44. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

Yeah......ok that's a Moto G price point.

13. Lenny86

Posts: 301; Member since: Sep 20, 2012

Se will be £350 or below if it exist!!in UK

19. saif2711

Posts: 77; Member since: Feb 22, 2016

5s gonna destroy every mid ranger crapdroid now atleast in developing countries like India

22. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

So they couldn't put older models in that low of a price range until they got a midrange device selling for what they had older models selling for? That makes no sense. The could've put older models in that price range at any time.

26. kishore2908

Posts: 8; Member since: Mar 11, 2016

Why care about the price of an iPhone released in Sep 2013. No point...

38. kishore3k

Posts: 102; Member since: Mar 11, 2016

Most of the Americans are buying iPhone from carriers. They are only giving less than $200 for taking an iPhone and remaining they will pay to carrier if I am right. But here in India Still apple is not officially alive . Bitches here in India using Apple's brand image for more profit . In India we have to pay atleast 200 dollars more compared to us. I am using xiaomi Mi3 and its awesome . It gives perfect value, It has enormous support among all developers. Now looking forward to Mi5 that is going release here in India in a month. Now coming to American's who have more fat body than common sense. I will not buy i5s even it is priced less than Mi5. Why I have to buy 2013 phone in 2016 when the market is flooded with good android smartphones?

41. belovedson

Posts: 1061; Member since: Nov 30, 2010

Unfortunately Apple has become the McDonald of the world. We all know McDonald's tastes like anything but a burger but we as in the world go ham on Big Macs. McDonald's continues to litter every city corner and suburbia in America. It's sad we consider cigarettes as a toxin but we generally gravitate towards the Golden Arches because somehow it's considered food? And because it's food it's ok?!

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