Analyst sees 600 Apple Stores open worldwide by 2023

Analyst sees 600 Apple Stores open worldwide by 2023
A note written by Loup Ventures analyst Gene Munster to his clients forecasts that by 2023, Apple will have 600 Apple Stores open worldwide. Currently, there are 511 Apple Stores open for business. Munster says that the stores give the company what he calls "an underappreciated competitive advantage" thanks to the 65,000 retail employees who get to spread the Apple doctrine to consumers face-to-face. Microsoft has the next largest number of retail employees with 6,000.

Munster says that the two countries that will experience the biggest growth in Apple Stores over the next five years will be China and India. The former currently has 50 locations, and the analyst expects the first Indian Apple Store to open within six months. With that growth, the number of Apple Store employees is expected to hit 80,000 by 2023.

Munster writes that the Apple Stores are an outlet that allows Apple to show off the "quality, design, experience, inspiration, ease of use, and privacy of its devices." The analyst says that each Apple Store has five layers that include:

  • Aesthetics-All Apple Stores have glass doors, symmetrical design and are free of clutter. They are well-lit and clean.
  • Greeting and checkout-Visitors are greeted to make them feel welcome and to point them to someone who can help them with a problem or request.
  • Advice-Since Apple Store employees are not paid commissions, they are likely to tell you that an accessory is cheaper on Amazon, or that clear packing tape works well on a cracked iPhone display.
  • Support-Loup Ventures estimates that 75% of problems requiring a trip to the Apple Store can be solved with a single visit to the Genius Bar. When a device needs to be shipped for repair, it is often returned well ahead of estimates.
  • Inspiration-Apple has been turning their stores into places where consumers are taught how to take advantage of the many features found on Apple's devices. Photo Walks, Kids Hour, and Music Lab are some of the workshops offered at Apple Stores.

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21 Comments

1. surethom

Posts: 1541; Member since: Mar 04, 2009

Love apples stores but they are clear of clutter because they only have about 10 things on sale.

4. IT-Engineer

Posts: 425; Member since: Feb 26, 2015

Analysts are the modern day equivalent to oracles.

2. darkkjedii

Posts: 30514; Member since: Feb 05, 2011

Never had a bad experience in one.

3. Subie

Posts: 2232; Member since: Aug 01, 2015

This article is a really good advertisment for the Apple Store!

8. Trex95

Posts: 2314; Member since: Mar 03, 2013

Apple became like Toyota cars no need phone arena articles to ads and yeah Toyota owns 16% of Subaru Lol.

13. RebelwithoutaClue

Posts: 5467; Member since: Apr 05, 2013

Only been in one Apple store in my life and never again. I hate that over the top amiable stuff. But they do look nice.

14. lyndon420

Posts: 6276; Member since: Jul 11, 2012

Same. Too bad their products are only catered to users of just one platform. When they release their AR glasses I feel it will be more of the same which is a shame. I'd like to experiment with them without having to adopt an entirely different platform (as in having to buy an iPhone etc just to make it functional).

15. Godlymansean

Posts: 255; Member since: Apr 14, 2017

Gonna try and keep phones sales in their own stores, especially with Esims coming out?

16. MarvzIsFallen

Posts: 646; Member since: Aug 11, 2017

Unparalleled service and ambiance of this store compared to other tech stores.

17. CreeDiddy

Posts: 2033; Member since: Nov 04, 2011

Apple can’t be stopped...how many Android companies will be folded by 2023...that’s the question

19. Papa_Ji

Posts: 758; Member since: Jun 27, 2016

iPhone will be dead by 2023. I don't know that they will sell in these stores.... probably iFruits and iVegetables.

20. darkkjedii

Posts: 30514; Member since: Feb 05, 2011

Do you really believe that? Please (in an intelligent manner), explain how the iPhone will be dead by 2023. They seem to be picking up a little more steam, and are still the most popular line of phones out there. Not trolling, and no disrespect, I just wanna know if you’re serious or not.

21. Trex95

Posts: 2314; Member since: Mar 03, 2013

Haters gonna heat darkk he doesn’t have even a prove that Apple going to dead in 2023 might be Htc,Sony and LG I believe.

23. darkkjedii

Posts: 30514; Member since: Feb 05, 2011

Right bro. I think the iPhone will still be soaring at that time. I just wanted to get his thoughts, but I guess not. I just don’t get why people hate Apple so much. I love its products and I love Samsung and Google. I just love tech period.

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