Analyst: Windows Phone 8 will edge BlackBerry out of the enterprise

Analyst: Windows Phone 8 will edge BlackBerry out of the enterprise
Microsoft has been less than fully forthcoming about all the features coming with Windows Phone 8. This has been apparent through a lack of any type of formal media release, but also apparent through how no one has been able to fully walk through Windows Phone 8 in a methodical manner to see the depth of the OS.

Microsoft still has released the SDK to only a few “high-profile” developers, and while the software developer’s kit has leaked, there has been a lot of conjecture about Microsoft still keeping parts of the OS locked out from view. There has also been speculation that there may be issues related to how well apps written for Windows Phone 7/7.5 may work on Windows Phone 8 and that has been cause for lack of information about the platform. 

Another reason is based on what an analyst at Ovum believes, that Windows Phone 8 may be a potential “BlackBerry killer.” Microsoft is clearly targeting business customers with the level of integration being built in to Windows 8, Office 2013 (and all the variants thereof, Web Apps, Office 365) and Windows Phone 8 and enabling all the platforms to work seamlessly together.

In addition to that deep integration, there have been tid-bits of information about vastly enhanced security features, including encryption software which protects not only the OS but the files stored on the device. Also included may be “app sandboxing” further protecting the device from malware and improvements to remote management by IT departments.

Given the near total lock that iOS and Android have on the consumer market, analysts predict that Microsoft is targeting making the biggest splash with their business-to-business segment.



No doubt in addition to a massive marketing campaign, Microsoft, and the Windows Phone 8 manufacturers for that matter, will need the support of the carriers to make that happen. Microsoft’s push with Windows 8 on tablets is the other logical angle to get consumers to accept the totally different user experience that is Windows Phone.

Whether Windows Phone 8 can live up to that kind of hype is certainly arguable, but the fact that it is being discussed at all is telling.  The business environment is still considered a relative safe haven for RIM, which has made security a cornerstone of its product line.  Android has not yet measured up to meet enterprise standards, and while iOS cooperates well with Exchange ActiveSync, it lacks sorely in the arena of the larger enterprise environment where Microsoft commands huge mind-share.

source: Mobile News CWP

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54 Comments

1. sheik

Posts: 249; Member since: Sep 12, 2012

Windows Phone 8 FTW!!

5. ipadnote

Posts: 3; Member since: Oct 13, 2012

WP7 is a failure WP8 is expected to be a failure too

7. bobfreking55

Posts: 866; Member since: Jul 15, 2011

Android 1.5 sucked too, as well as iPhone OS. Windows Phone can really edge out some competitors, just wait.

9. Mittal

Posts: 494; Member since: Dec 14, 2011

yup!! we should wait for something better from MS, and then buy

20. bobfreking55

Posts: 866; Member since: Jul 15, 2011

maybe MS has surprise features for us on launch :D

14. TheDarkKnight

Posts: 88; Member since: Oct 12, 2012

iPhone os was the king in its time and the best of all it WAS NOT LAGGY. I bought it in 2007 iPhone 2g

19. bobfreking55

Posts: 866; Member since: Jul 15, 2011

and what can it do back then? there wasn't even video recording support.

30. DeviantDroid

Posts: 51; Member since: Apr 28, 2011

Well my OG iphone was laggy and always booted me out of my apps.... So happy that you got a working model...

25. TROLL

Posts: 4851; Member since: Apr 13, 2012

Hasn't it been 7years for windows OS, I don't see any changes or rising! It still a Half-baked Os with restrictions and limited specs.

27. SleepingOz unregistered

WinMo wasn't as restricted and limited as WP but had a "half-baked" UI.

28. -box-

Posts: 3991; Member since: Jan 04, 2012

1) No. WinMo is totally different from WinPho. You might as well compare Windows 95 with Windows 7. 2) Rei forcing the correctness of your name, you obviously haven't seen the specs from the Nokia Lumia 810/820/920, HTC WP8S/X, and Samsung Ativ S: all their specs rival the latest Android flagships, excepting quad-core processors, which we all know doesn't mean much, especially for an optimized system. HTC WP8X is essentially a reskinned OneX, the Ativ S is a reskinned Galaxy S3. Would you say those gave a lack on specs? No? Then STFU.

31. bobfreking55

Posts: 866; Member since: Jul 15, 2011

consider Windows Phone as a restart. nothing was retained when they scrapped windows mobile. Windows Phone 8 is a huge leap and more ads are coming out. a lot are joining the wp8 army with huge pushes like the Lumia, 8X and even Alcatel. Just give it time. it might even succeed iOS in 2 years time.

33. TROLL

Posts: 4851; Member since: Apr 13, 2012

Yea still have to use Zune to download music, just like iOs.... Microsoft hates and wants to kill destroy Linux, no Devs and hackers are interested, cause there are no Root kernel access.... Still dosen't provide freedom. Poised side that ui is like maybe 75Fps?

40. ChiX017

Posts: 308; Member since: Nov 09, 2011

lol, looking at your name, there's no reason to get angry at your comment.

47. luxzy801

Posts: 140; Member since: Jun 16, 2010

Its actually been 10 years, and only if your going by the smartphones. And judging by your comment, you apparently have never used WinMo, let me start: Half-Baked: WinMo did everything Android does and actually a lot more if you consider that it had 1: Flash (Were talking 2005 here son) 2: File Explorer 3: Hacked and cooked roms (where do you think XDA came from) 4. complete access to internal systems including the Windows system files and the entire registry 5. Ability to install programs and apps directly to SD card (Unlike Android where the app's presence is still on system memory and the processing files are stored on the SD card) Restrictions: Refer to previous list Limited Space: Blame your precious Samsung and HTC for that one. Next time, just stick with dissin the iPhone buddy...

39. ChiX017

Posts: 308; Member since: Nov 09, 2011

Well those are your Own expectations..you can jump off a cliff with it.

2. GoodFella

Posts: 112; Member since: Oct 18, 2011

Only if BlackBerry completely fails OS 10 this year... Wouldn't surprise me if they did...

6. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Frankly, BB/RIM are 'edging' themselves out of the enterprise all by themselves, with no help from WP.

3. andrew1953

Posts: 176; Member since: Nov 13, 2011

It's going to be tight but BlackBerry can do it if. OS10 is good enough and they can attract sufficient developers and apps. The hardware has to be pretty damn good as well.

55. kapoorsunny

Posts: 19; Member since: Oct 10, 2012

Also they need to consider prize range as well.

4. ipadnote

Posts: 3; Member since: Oct 13, 2012

I really don't understand why Windows 8 will edge BB out of enterprise?? WM6 is not a success compared to Symbian WP7 is a proven failure compared to Android & iOS Why not have an article with title say "Android Key Lime Pine & iOS 7 will edge BB out of this earth" this more make sense

13. wendygarett unregistered

You don't say....

8. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

Go microsoft go ! Beat the s**t out of rim....so that they will go bankrupt Rim = rip Pikapowerize is coming........

26. TROLL

Posts: 4851; Member since: Apr 13, 2012

Go Android go! Pure Linux, Take Windows down.... So they will become like BB and Nokia or bankrupt. MS = Rip Pikapowerize and Wp8frever is coming....

32. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

Why is your dp always shahrukhan ? (pardon me if i spelled it wrong) i don't know what am i supposed to say, microsoft is quite good on PC but not so on mobile

34. pikapowerize

Posts: 1869; Member since: May 03, 2012

lol haters!! you should check first that android isnt pure linux!! it is linux base and base on linux 3.1 whatever that means... while open webOS is at linux 3.3 and the only pure linux around mobile market is MeeGo.. the N9!!! yes!! it is!!! BB10 is unix same with iOS but with different and unique look! and come on... WP still need to beat Symbian... have you seen the q2 2012 sales? symbian is still on the lead even without help with nokia! and BlackBerry is still on top of symbian!

48. luxzy801

Posts: 140; Member since: Jun 16, 2010

Yea, we already saw what happened to the last mobile OS that ran on PURE LINUX (SYMBIAN Caugh, Caugh)

43. pikapowerize

Posts: 1869; Member since: May 03, 2012

LOL nikolas.... no matter how much you hate RIM and BlackBerry... its all up to people's choice!!! like me, my choice is to continue to love BlackBerry...and your choice is not to... but i dont really care if they ended up 3rd or 4th as long as people could see the greatness of BB10 like most of the people/tech sites/devs saw it!!! BB10 will be great!!! so i couldn't care less of what you will say! and a lot dont like what you said!!! hating makes you pathetic!!!

46. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

How do you know that bb 10 "WILL" (not would) be a great os when it hasnt been released yet? Doesn't it mean you can predict the future? If so please tell me when will i die? Can you? Hating has nothing to do with pathetic so please stop saying "hating makes you pathetic" You live in phillipines dont you? Then you will never know how it feels because from what i know Only a small number of people in phillipines who use bb

53. pikapowerize

Posts: 1869; Member since: May 03, 2012

it will be a great OS because of a number of advantages! and its main advantage is the move from java to a unix OS! i dont predict the future...i said that coz of all the things that i already see and a lot of tech sites and devs saw that too!!! it doesnt mean that when i said great it mean it will bve on top! but great beacause of what's inside! haha... you're funny! a lot of people use BB!! Teens, Your professional and other people you dont expect to one one but they have! yes... hating is pathetic!!! very very pathetic! because its pointless!

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