Microsoft starts to tout its Windows 8 efforts this weekend with $1.5 billion marketing push

Microsoft starts to tout its Windows 8 efforts this weekend with $1.5 billion marketing push
There isn't much time until Microsoft holds its biggest events of the year, for the launch of Windows 8/RT and WP8, October 26 and 29. This is the biggest overhaul of  the Windows UI and processors it can run on since, well, ever, so the efforts have to be explained to people and get them excited, right?

That's why, starting this weekend, Microsoft is expected to start blasting the ether with a series of promotional ads, feature reviews and whatnot, to the tune of hundreds of millions set aside for the whole campaign, which some inside sources say might reach a total bill of up to $1.5 billion, until every Eskimo up north has heard that Microsoft is now fully embracing touch and tiles.

Redmond's VP of sales and marketing said they expect up to 400 million Windows 8 devices to be in circulation next summer, and promised the Windows 8 Store to have reached 100,000 apps come February, up from the current about 4,000, so it really sounds like a gigantic effort is in store for Microsoft in the next few months.

source: WSJ

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12 Comments

1. nastynaps

Posts: 93; Member since: Aug 16, 2011

Do you really need to market windows that heavily? Better marketing strategy, use that money to discount the first 25mil slates sold and you get all the free advertising you can ask for.

5. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

relax they will make that all up from licence fees over patents from android OEMs lol atlest they didnt fined them but got licence agreements

2. -box-

Posts: 3991; Member since: Jan 04, 2012

As apple has proven, heavy marketing (even if it's deceptive, like when apple does it) is apparently worthwhile. I do agree, there should be discounts for the first batch of devices. Contests for free ones are also good (i.e. Smoked by Windows Phone).

3. aco96

Posts: 244; Member since: Oct 12, 2012

Windows 8 is awesome. :)

7. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

Do you have one already?

8. aco96

Posts: 244; Member since: Oct 12, 2012

I' ve used developer preview for a couple of days and it was awesome. There is a leaked rtm version, I'll download it as soon as I get a new dvd drive (because i can't connect mine to a new motherboard :(.

4. speckledapple

Posts: 902; Member since: Sep 29, 2011

And that is why Microsoft will win out. Not so much because of the advertising but because of the effort they put into making their OS top notch and worth every minute. And I personally cannot wait.

6. Mobile-X-Pert

Posts: 565; Member since: Dec 20, 2010

Let the fun start!

9. snowgator

Posts: 3614; Member since: Jan 19, 2011

Oh, and the fun it will be...

10. downphoenix

Posts: 3165; Member since: Jun 19, 2010

The $500 million ad campaign for WP7's launch bought them a 2-3% marketshare 2 years later. So maybe they'll finally hit 10% 2 years from now based on these numbers.

11. Jyakotu

Posts: 867; Member since: Dec 12, 2008

As someone who has updated to Windows 8 Pro, the full version, I can say that the upgrade is definitely worth it. You can still use Windows 8 like 7 a la the Desktop app, but I think once users actually start to use the Metro apps and warm up to the idea, people will actually enjoy using the Start Screen and the Metro apps. I can honestly say that Windows 8 is a HUGE risk, but it's worth the risk and it has really pushed Windows in a new direction that it needed. I cannot wait for the Windows Store to get more apps.

12. apocalypsebc

Posts: 148; Member since: Dec 07, 2010

Where did you get the Windows 8 Pro version from? I'm still using the Preview version.

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