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Microsoft starts to tout its Windows 8 efforts this weekend with $1.5 billion marketing push

By Daniel Petrov

Published: Oct 12, 2012, 8:44 AM

Windows

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There isn't much time until Microsoft holds its biggest events of the year, for the launch of Windows 8/RT and WP8, October 26 and 29. This is the biggest overhaul of the Windows UI and processors it can run on since, well, ever, so the efforts have to be explained to people and get them excited, right?

That's why, starting this weekend, Microsoft is expected to start blasting the ether with a series of promotional ads, feature reviews and whatnot, to the tune of hundreds of millions set aside for the whole campaign, which some inside sources say might reach a total bill of up to $1.5 billion, until every Eskimo up north has heard that Microsoft is now fully embracing touch and tiles.

Redmond's VP of sales and marketing said they expect up to 400 million Windows 8 devices to be in circulation next summer, and promised the Windows 8 Store to have reached 100,000 apps come February, up from the current about 4,000, so it really sounds like a gigantic effort is in store for Microsoft in the next few months.

source: WSJ

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Daniel, a devoted tech writer at PhoneArena from 2010 to 2025, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.