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Microsoft starts to tout its Windows 8 efforts this weekend with $1.5 billion marketing push

Posted: , posted by Daniel P.

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Microsoft starts to tout its Windows 8 efforts this weekend with $1.5 billion marketing push
There isn't much time until Microsoft holds its biggest events of the year, for the launch of Windows 8/RT and WP8, October 26 and 29. This is the biggest overhaul of  the Windows UI and processors it can run on since, well, ever, so the efforts have to be explained to people and get them excited, right?

That's why, starting this weekend, Microsoft is expected to start blasting the ether with a series of promotional ads, feature reviews and whatnot, to the tune of hundreds of millions set aside for the whole campaign, which some inside sources say might reach a total bill of up to $1.5 billion, until every Eskimo up north has heard that Microsoft is now fully embracing touch and tiles.

Redmond's VP of sales and marketing said they expect up to 400 million Windows 8 devices to be in circulation next summer, and promised the Windows 8 Store to have reached 100,000 apps come February, up from the current about 4,000, so it really sounds like a gigantic effort is in store for Microsoft in the next few months.

source: WSJ

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posted on 12 Oct 2012, 08:56 1

1. nastynaps (Posts: 93; Member since: 16 Aug 2011)

Do you really need to market windows that heavily? Better marketing strategy, use that money to discount the first 25mil slates sold and you get all the free advertising you can ask for.

posted on 12 Oct 2012, 11:07 1

5. haseebzahid (Posts: 1853; Member since: 22 Feb 2012)

relax they will make that all up from licence fees over patents from android OEMs lol atlest they didnt fined them but got licence agreements

posted on 12 Oct 2012, 09:56 5

2. -box- (Posts: 3991; Member since: 04 Jan 2012)

As apple has proven, heavy marketing (even if it's deceptive, like when apple does it) is apparently worthwhile. I do agree, there should be discounts for the first batch of devices. Contests for free ones are also good (i.e. Smoked by Windows Phone).

posted on 12 Oct 2012, 10:19 4

3. aco96 (Posts: 243; Member since: 12 Oct 2012)

Windows 8 is awesome. :)

posted on 12 Oct 2012, 12:21

7. JunitoNH (Posts: 1936; Member since: 15 Feb 2012)

Do you have one already?

posted on 12 Oct 2012, 12:49 1

8. aco96 (Posts: 243; Member since: 12 Oct 2012)

I' ve used developer preview for a couple of days and it was awesome. There is a leaked rtm version, I'll download it as soon as I get a new dvd drive (because i can't connect mine to a new motherboard :(.

posted on 12 Oct 2012, 10:58 7

4. speckledapple (Posts: 892; Member since: 29 Sep 2011)

And that is why Microsoft will win out. Not so much because of the advertising but because of the effort they put into making their OS top notch and worth every minute. And I personally cannot wait.

posted on 12 Oct 2012, 11:28 4

6. Mobile-X-Pert (Posts: 565; Member since: 20 Dec 2010)

Let the fun start!

posted on 12 Oct 2012, 14:09 1

9. snowgator (Posts: 3604; Member since: 19 Jan 2011)

Oh, and the fun it will be...

posted on 12 Oct 2012, 17:22

10. downphoenix (Posts: 3165; Member since: 19 Jun 2010)

The $500 million ad campaign for WP7's launch bought them a 2-3% marketshare 2 years later. So maybe they'll finally hit 10% 2 years from now based on these numbers.

posted on 12 Oct 2012, 18:51 3

11. Jyakotu (Posts: 855; Member since: 12 Dec 2008)

As someone who has updated to Windows 8 Pro, the full version, I can say that the upgrade is definitely worth it. You can still use Windows 8 like 7 a la the Desktop app, but I think once users actually start to use the Metro apps and warm up to the idea, people will actually enjoy using the Start Screen and the Metro apps. I can honestly say that Windows 8 is a HUGE risk, but it's worth the risk and it has really pushed Windows in a new direction that it needed. I cannot wait for the Windows Store to get more apps.

posted on 13 Oct 2012, 22:59

12. apocalypsebc (Posts: 148; Member since: 07 Dec 2010)

Where did you get the Windows 8 Pro version from? I'm still using the Preview version.

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