Analyst: BlackBerry to cut production by 10%
After using his abacus and slide rule, Misek sees BlackBerry cutting overall production by 10% from 5.5 million handsets to 5 million for the current quarter. BlackBerry 10 flavored models are in for a higher percentage cut with production of the company's newer models being sliced to 2 million from 2.5 million for a 20% drop in production. Misek notes that BlackBerry 10 devices are not particularly selling all that well and that the so-called entry-level BlackBerry Q5 (priced higher than most other phones in its class) is collecting dust on the shelves.
Let's face it. While the BlackBerry 10 models were a nice leap up for BlackBerry, the BlackBerry Z10 and BlackBerry Q10 are up against some heavy duty competition. And at this point, even the 5 inch BlackBerry Aristo Z30/A10 probably is not going to save the company. BlackBerry's board understands the dire position it is in, at least we think it does, and is considering going private to get Wall Street off its back. The optimism of a new year has turned into the cold grey reality that perhaps BlackBerry is worth more broken up into pieces and sold to the highest bidder.