Analyst: BlackBerry needs to replace BlackBerry 10 with Android

Analyst: BlackBerry needs to replace BlackBerry 10 with Android
On the verge of introducing its first Android powered handset, the BlackBerry Priv, one Scotia Capital analyst says that BlackBerry should abandon BlackBerry 10 altogether, and switch to Android for all future handsets. That seems to be the plan with the oddly named Priv, a slider expected to be released in November and offered by all four major U.S. carriers.

According to Scotia Capital analyst Daniel Chan, BlackBerry can save $266 million annually by getting rid of BlackBerry 10. The savings would come from dismissing 1400 employees that work on R&D. Chan also says that a switch to Android would easily allow BlackBerry to reach its goal of selling 10 million handsets a year, since that would represent less than 1% of the market for Android phones.

A switch to Android would also allow BlackBerry phones to run the full gamut of Android apps, which has been an issue holding back sales of BlackBerry handsets in the first place. According to the analyst, the only risk BlackBerry would face from switching to Android would be the alienation of two major customer groups, governments and corporations. Both depend on BlackBerry because of its focus on security and on maintaining a secure platform.


But Chan says that BlackBerry's partnership with Samsung, and the latter's KNOX sandbox, could go a long way toward removing concerns that governments and corporations might have about BlackBerry making the switch. Keep in mind that BlackBerry cannot completely dump BlackBerry 10 for now, considering that the company still has contracts it has to fulfill first.

Thanks for the tip!

source: FinancialPost

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62 Comments

1. SamsungPhanboy

Posts: 765; Member since: Mar 31, 2015

Message to Analyst: No s**t

7. Dr.Phil

Posts: 2359; Member since: Feb 14, 2011

I gather from your username and previous comments that you have probably never even used a Blackberry 10 device to have any real opinion to weigh in on this matter. While I agree Android should be used as an option for devices sold to the majority of consumers, it would be a mistake to completely get rid of Blackberry 10. I've used Blackberry 10 and it is truly a spectacular OS that's only flaw is the lack of application support. With all this new talk in recent months about making devices that are able to multitask, I don't think any other OS comes close to Blackberry 10 in terms of multitasking. It will also still be a highly important OS for government and large corporation personnel. So, yes I do support Blackberry using Android for devices aimed at the larger consumer base, but I think they should still make Blackberry 10 an option and continue to build it up.

8. Ordinary

Posts: 2454; Member since: Apr 23, 2015

Dont worry about him, he is just another multi-account from bobbybuster. #malwaretrolls

9. marorun

Posts: 5029; Member since: Mar 30, 2015

Well i used all OS as i work in the industry. BB10 OS has some interesting part yes but overall i find it more complexe to use than ios or android. When BB10 came out i told everyone i knew they should had gone to android instead and make android work the way they want it. They could remake all the current OS interface on android easily and still put very high security standard on top. This is the strenght of android you can make it the way you want it to be.

10. Mxyzptlk unregistered

It does look like it has a slih Learning curve compared to the other OS.

14. meanestgenius

Posts: 22043; Member since: May 28, 2014

Agree that BB10 has a learning curve and is more complex than say, iOS, which was designed for ease of use, but all BB10 devices come with video instructions on the basics of using the OS. You're even presented with it upon first using the phone I think the only way that BlackBerry can make Android secure enough to have all of the certs necessary to function in deep level government is if they use QNX at the core and run Android on top of it. This is the strength of QNX.

56. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I ever tried Blackberry 10 on retail floor. I can't make heads or tails on how to access internet browser, navigate the device. I don't have such problem with iOS or a legion of Android OEM custom skins. Fortunately, there's a BB rep i could ask for a demo. Pretty neat once you get a hang of it.

63. meanestgenius

Posts: 22043; Member since: May 28, 2014

The Internet browser is on the first "page" of the home screen. It's labeled "browser". You navigate the device through gestures/swipes. There is a tutorial on how to do this when you first activate the phone, and it can be viewed again from the settings.

15. meanestgenius

Posts: 22043; Member since: May 28, 2014

Agreed. +1.

29. 99nights

Posts: 1152; Member since: Mar 10, 2015

This is what i keep saying not everyone wants an android blackberry device and people like me prefer pure BB otherwise I'd just get another android phone. A lot of people are ignorant to this matter.. i go BB for security reasons, not the other way around lol.

32. meanestgenius

Posts: 22043; Member since: May 28, 2014

Totally agree. Your post is spot on. +1.

35. Mxyzptlk unregistered

Just because you don't want it doesn't mean others may not want to try it. Nothing wrong with having options. Blackberry already has some devices that are able to access Google play services.

50. 99nights

Posts: 1152; Member since: Mar 10, 2015

Go away troll.

51. 99nights

Posts: 1152; Member since: Mar 10, 2015

And i clearly did say not everyone wants it and that I prefer pure BB. Zzzzzzz

65. Kame_Hame_Haaaaa

Posts: 360; Member since: Jul 29, 2015

Just because you don't have the same thinking doesn't mean his a troll.

64. Kame_Hame_Haaaaa

Posts: 360; Member since: Jul 29, 2015

The problem is NO ONE CARE about blackberry. and Blackberry can't market the phone to sustain the development of the OS. The Blackberry era already gone, and right now Blackberry with BB 10 is like a fool who thinks too much. like AN EMPEROR WHO WEAR NO CLOTHES.

68. meanestgenius

Posts: 22043; Member since: May 28, 2014

And you're like a RECORD STUCK ON REPEAT with that "emperor" BS you regurgitate from BlackBerry article to BlackBerry article.

19. downphoenix

Posts: 3165; Member since: Jun 19, 2010

"According to the analyst, the only risk BlackBerry would face from switching to Android would be the alienation of two major customer groups" So the only risk is alienating your biggest client base you have, at the hope of chasing the standard consumer which there is no guarantee they'll bite. Switching to Android could actually reduce their marketshare and make them even less relevant if the move doesn't pay off.

21. meanestgenius

Posts: 22043; Member since: May 28, 2014

Absolutely and totally agree. +1.

28. jroc74

Posts: 6023; Member since: Dec 30, 2010

I agree. Thats why I dont think switching to Android outright is the best move. Govt, corp. use BB 10, consumer use Android. The only way outright switching is the best move is if Android starts being used more in govt, corp. IF....IF BB, Chen found a way to make Android as secure as BB....then I agree with the analyst. Would just have to convince govt, corp its as secure.

2. Loubielou

Posts: 603; Member since: Jul 11, 2012

Come on Blackberry get this New phone with Android on it,as its going to be very popular phone if the Software can match the Build of this phone,Blackberry might be doing the Right option get it Released at end of November and it could be very popular over the Xmas period

3. legiloca

Posts: 1676; Member since: Nov 11, 2014

I just thought why Qualcomm went like backwards this year, they released the 810 even if it ain't ready yet and released the 808 in the middle of 2015 and when all the damage was already done? s**tty move indeed

12. marorun

Posts: 5029; Member since: Mar 30, 2015

How to continue the freaking crappy propaganda about qualcomm in a tread about blackberry.

52. legiloca

Posts: 1676; Member since: Nov 11, 2014

because the BB Venice packs the sd808

4. Ordinary

Posts: 2454; Member since: Apr 23, 2015

Well if they can make their own UI like Samsung TW, LG UX and HTC Sense then it should be good. It would be great to also see what can BB do about security if they choose to move to android.

5. jellmoo

Posts: 2585; Member since: Oct 31, 2011

Why replace? Why not use both to compliment your lineup? Android handsets for the consumer market, BB10 handsets sold directly to Enterprise (bypassing carriers).

18. Johnnokia

Posts: 1158; Member since: May 27, 2012

Operating System developing requires hundreds millions or billions of dollars and thousands of employees. It is not an easy thing as you imagine. John Chen already laid of most of the staff in the handset division Don't forget how Nokia was loosing billions trying to develop two operating systems which failed to gain enough attraction against Android and iOS. With less than 1% BB10 market share and keep declining, it is not good for BlackBerry to keep developing this great OS.

26. Plutonium239

Posts: 1213; Member since: Mar 17, 2015

Nokia did not pay for the development cost of the Windows Phone operating system, they only paid for the cost of developing and manufacturing the hardware.

6. Commentator

Posts: 3723; Member since: Aug 16, 2011

Best of luck to them. Whether they fail or succeed, the one certainty is that Blackberry launching Android devices should add some excitement to what has been a REALLY boring year for the industry (okay, the Edge phones were pretty cool too).

11. Mxyzptlk unregistered

A little differentiation never hurts.

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