Analyst: Apple iPhone profits have peaked41
From the launch of the original Apple iPhone to the Q2 of 2012, Apple increased the amount of gross profit it made on each unit sold from less than $150 to $290. But for the first time since the iconic smartphone was released, during the third quarter, Apple earned less money for each unit sold and Hargreaves expects this figure to drop even more in the fourth quarter. Part of the reason behind the slumping gross profit per Apple iPhone sold is the inclusion of an LTE radio and a larger display for the latest variant of the handset.
Even with the trimmed price target and lower earnings estimates, Hargreaves still recommends the purchase of Apple's stock.