Show menu
Home
›
News
›
Analyst: Apple iPhone profits have peaked

Analyst: Apple iPhone profits have peaked

Posted: 26 Nov 2012, 14:14, by Alan F.

Share Tweet Share

Analyst: Apple iPhone profits have peaked

Have Apple's gross profits on the Apple iPhone peaked?

Pacific Crest analyst Andy Hargreaves cut his price target on Apple's shares this morning from $670 to $645. The problem, according to the analyst, is that gross profit margins on the Apple iPhone have peaked and are coming down. According to Hargreaves, the gross profit margin on the Apple iPhone 5 will be 38.8% this quarter. At its peak, Apple was able to generate gross profit margins above 40%. The analyst is cutting his earnings forecast for Q4 to $14.76 per share, from $15.28. For fiscal 2013, Hargreaves now expects Apple to earn $51.49 per share, down from an earlier forecast of $53.36.

From the launch of the original Apple iPhone to the Q2 of 2012, Apple increased the amount of gross profit it made on each unit sold from less than $150 to $290. But for the first time since the iconic smartphone was released, during the third quarter, Apple earned less money for each unit sold and Hargreaves expects this figure to drop even more in the fourth quarter. Part of the reason behind the slumping gross profit per Apple iPhone sold is the inclusion of an LTE radio and a larger display for the latest variant of the handset.

Even with the trimmed price target and lower earnings estimates, Hargreaves still recommends the purchase of Apple's stock.

source: Forbes

Related phones

PhoneArena rating:

9 Excellent

User rating:

8.4 Very good

Apple iPhone 5 Compare

Specifications News^[580]

Rivals Photos

Size it Videos

41 Comments

Options
Close Follow › Following
Show comments:

Display mode:

Always view all comments

posted on 26 Nov 2012, 15:20 14

1. Mr.Mr.Upgrade (Posts: 474; Member since: 30 Aug 2011)

The coming Android storm

posted on 26 Nov 2012, 18:01 3

28. joey_sfb (Posts: 6539; Member since: 29 Mar 2012)

No, ifanboy will pay for their iGarget at any price. Apple share will keep rising up.

posted on 26 Nov 2012, 20:12

38. Nadr1212 (Posts: 741; Member since: 22 Sep 2012)

Ur best days (of the iPhone 5) r behind u, Apple!!!!!

posted on 26 Nov 2012, 20:36

39. PAPINYC (banned) (Posts: 2315; Member since: 30 Jul 2011)

No, your iBubble has burst!

Bienvenue à la morte Pomme de Apple!!!

posted on 26 Nov 2012, 15:23 9

2. PhoneArenaUser (Posts: 5498; Member since: 05 Aug 2011)

I was reading this article and decide to check how much iPhone 5 16GB cost in my country and without any contract iPhone 5 16GB todays cost is 1252 USD... Isn't it ridiculous? :D

posted on 26 Nov 2012, 15:37 4

8. LOTR12 (Posts: 13; Member since: 04 Nov 2012)

What country do you live in? In my country(Bosnia) they rarely sell something Apple because it's too expensive(No offence iPhans).

posted on 26 Nov 2012, 15:46 1

10. PhoneArenaUser (Posts: 5498; Member since: 05 Aug 2011)

Lithuania ( http://en.wikipedia.org/wiki/Lithuania )

posted on 26 Nov 2012, 17:05 2

19. wendygarett (unregistered)

Wow your country is a very nice place :)
I love it

posted on 26 Nov 2012, 18:01 1

29. PhoneArenaUser (Posts: 5498; Member since: 05 Aug 2011)

Thank you. :)

posted on 26 Nov 2012, 17:05

18. XPERIA-KNIGHT (unregistered)

it is the best joke since Richard Pryor....

posted on 26 Nov 2012, 18:56 1

36. phil2n (Posts: 487; Member since: 30 Apr 2012)

its going down down down down.... i love it

posted on 26 Nov 2012, 17:41 4

22. htc_prep (Posts: 303; Member since: 09 Oct 2009)

i can believe that. people are scamming U.S. carriers and getting these iphones and selling them world wide for 1000-1500 and they are only paying 150- 450 here in the states collecting major profits.

posted on 26 Nov 2012, 17:45 4

24. XPERIA-KNIGHT (unregistered)

lol its a dirty game indeed!.......but dont worry cuz apple is most definitely recieving its due, and once the world sees them come down a little, these black market setups wont be able to do what they are doing cuz the interest level will drop dramatically thus causing the price level to do the same...

to put it simple.......people wont really care for apple anymore.......not completely! but will, without a doubt, lose interest :)

posted on 26 Nov 2012, 17:58 2

27. htc_prep (Posts: 303; Member since: 09 Oct 2009)

true indeed, but Apple wont put the pressure on Until the big 4 in the US (who market the device with a subsidy)put some pressue on Apple to impose UDID bricking on ESNs, imei, and udids that the carriers report as lost stolen or obtained fraudulently.

even though i dont use apple the allure to the products are there and its what that mainstream know as "it" so it will be some time before the hype dies completely

posted on 26 Nov 2012, 18:03 2

31. XPERIA-KNIGHT (unregistered)

O of course i wasnt speaking of "over night" changes, just telling what the future holds for apple :)

and even right now! .......not neccessarily what we are talking about, but dont doubt for one second that apple isnt experiencing, right now, a portion of whats to come for them

posted on 26 Nov 2012, 18:25

32. wendygarett (unregistered)

They are hired to do so... If I want an iPhone, I will hire the agent to line up at Cupertino, and ask the agent line up and shout like a sheep and say, hey look at me, I'm a first iPhone owner...

Most of the Cupertino liners don't shout it from heart... They shout it for profit from us :)

posted on 26 Nov 2012, 17:43

23. zuckerboy (banned) (Posts: 898; Member since: 22 Dec 2011)

lol at my country ip5 costs 1600 $ :D

posted on 26 Nov 2012, 17:52

25. PhoneArenaUser (Posts: 5498; Member since: 05 Aug 2011)

What country do you live in? :)

posted on 26 Nov 2012, 18:02 1

30. zuckerboy (banned) (Posts: 898; Member since: 22 Dec 2011)

Turkey :D and galaxy s3 750 $ :D

posted on 26 Nov 2012, 18:50 1

35. cretinick (Posts: 148; Member since: 25 Jan 2011)

In my country (Brazil), the iPhone 5 don't arrive yet. But the 4S 16GB, in the Apple Store, cost ~960 USD.

posted on 27 Nov 2012, 05:25

41. zuckerboy (banned) (Posts: 898; Member since: 22 Dec 2011)

we have no apple store in my country :D 4s 16 gb 1000 $ :D
but people doesn't complain about smartphones price :D galaxy s3 and iphone 4s sales like hot cakes :D

posted on 26 Nov 2012, 15:26 11

3. mas11 (Posts: 1034; Member since: 30 Mar 2012)

I agree. Hopefully this is the year WP becomes popular.

posted on 26 Nov 2012, 16:22 2

13. Just_a_boy (Posts: 183; Member since: 18 Oct 2011)

We hope so, because M$ is burning cash in advertising, and the carriers are working to push Windows Phones sales.

posted on 26 Nov 2012, 15:30 10

4. user312 (Posts: 68; Member since: 21 Aug 2012)

Apple's downfall begins........

posted on 26 Nov 2012, 15:35 4

7. Commentator (Posts: 3722; Member since: 16 Aug 2011)

If I had a nickel for every time I've seen someone post that exact phrase on PA (with a differing amount of ellipses at the end, of course), I'd have a sh*t-load of nickels!

Incidentally, if I had a nickel for every time I've posted what I just said above, I'd have two nickels!

posted on 26 Nov 2012, 15:38 4

9. androiddownsouth (Posts: 598; Member since: 02 May 2012)

So true. I'm willing to bet when the chips are down, Apple will step up and come up with something pretty sweet. Until then, it's sue, sue, sue!

posted on 26 Nov 2012, 17:08 1

20. XPERIA-KNIGHT (unregistered)

the only way they would be able to retain their glory would be to adapt to what and where technology is heading......in which is really a "pick your poison" type of situation, because adapting can also mean copying and we all know where copy cats end up..................................in the court room!

posted on 26 Nov 2012, 17:20 3

21. androiddownsouth (Posts: 598; Member since: 02 May 2012)

I was just saying that I'm sure Apple is capable of coming up with cool stuff, but clearly their focus is not on doing that, and that can and likely will come back to bite them in the a$$.

posted on 26 Nov 2012, 17:53

26. XPERIA-KNIGHT (unregistered)

...... :)

posted on 26 Nov 2012, 15:33 1

5. androiddownsouth (Posts: 598; Member since: 02 May 2012)

WP8 is a quality phone. I really like the HTC 8X, and the OS is very user friendly and intuitive. A very worthy competitor, and the last coffin nail for BB, imo.