Amazon wins bidding war for streaming rights to Thursday Night Football

Amazon wins bidding war for streaming rights to Thursday Night Football
Amazon has reached an agreement with the NFL to stream 10 Thursday Night contests over the course of the 2017-2018 NFL season. For the rights to these games, Amazon had to pay the NFL $50 million. Despite talk that viewership of regular season games was down last year, the check that Amazon handed over to NFL Commissioner Roger Goodell was for 10 times the amount that Twitter paid the league last year to stream 10 Thursday Night battles.

Perhaps one of the reasons why the price to obtain the rights was so much higher this year, was the fact that a bidding war for the games erupted between Amazon, Facebook, YouTube and Twitter. Amazon could afford to pay through the nose for the streaming rights because it is offering the streamed NFL games to Amazon Prime members only.  Prime members pay $99 a year for the right to receive two-day delivery on purchases; they also are given unlimited free streaming of movies and television shows from Prime Video. Amazon has 60 million Prime subscribers in the U.S. and the weekly NFL games could entice some to renew their subscription, or even bring new consumers into the Prime fold. The Thursday night games draw 13 million viewers each week on broadcast or cable television.

Amazon is expected to generate a much larger viewing audience for the Thursday Night games than Twitter did. Amazon's streaming will be up against the television broadcasts of the games which switch off between CBS and NBC. In addition, cable channel NFL Network also offers some of the Thursday contests.

source: WSJ (subscription req'd)

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8 Comments

1. Unordinary unregistered

How will Amazon have a larger audience...... They sell bread and charging cables.

3. kiko007

Posts: 7491; Member since: Feb 17, 2016

People who buy bread and charging cables: "Oh s**t, the Pats are playing tonight? Damn glad I chose to buy that Spigen case right this second..."

4. kiko007

Posts: 7491; Member since: Feb 17, 2016

Also, do people actually buy FOOD off Amazon? That seems gross... and I'm not sure why that is.

7. Arch_Fiend

Posts: 3944; Member since: Oct 03, 2015

I have, it's cool and not at all gross.

5. TheVarnimal

Posts: 45; Member since: Oct 22, 2015

To be honest, the NFL should stream those TNF games for free. They are usually the worst matchups and the players themselves hate playing on Thursdays. TNF is just, eh.

6. kiko007

Posts: 7491; Member since: Feb 17, 2016

Agreed. Those games are awful 98% of the time. That Jaguars vs. Titans game had me like "If they were gonna play like this, they might as well boycott the game". Honestly, TNF kinda feel like watching scrimmages with benefits (or detriment). Side Note: I've really become an American these last five years, eh? You had a told me five years ago that I'd be referring to American Football as just football, I'd have loled.

2. belovedson

Posts: 1060; Member since: Nov 30, 2010

i hope i can watche these games on prime and bug free. nfl app sucks balls

8. mikehunta727 unregistered

This is fairly big for people with calls in AMZN...

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