Amazon passes Alphabet to become the second largest publicly traded company after Apple6
On Tuesday, Amazon's stock (AMZN) rose 2.7% to $1,586.51 while Apple (AAPL) declined .03% to $175.24 and Alphabet (GOOG) slipped .19% to $1097.71. As a result of this activity, Amazon moved into second place with a market cap (share price multiplied by the number of shares outstanding) of $768.04 billion. Alphabet now is valued at $761.42 billion. Both are looking up at Apple and its current valuation of $889.17 billion. On March 12th, Apple became the first public company to be worth $900 billion, although the stock has since dropped back.
Amazon is being rewarded for starting the smart speaker category with the Amazon Echo, the breakout last year of virtual assistant Alexa, which is considered one of the top two digital helpers (along with Google Assistant), and the innovative nature of the company. For example, Amazon is testing a convenience store with an automatic checkout feature. When you walk out the door, a sensor computes the cost of the goods in your cart, and your credit card is billed. This saves shoppers all of the time they waste by having their items rung up individually on a cash register by a cashier.