Amazon is basically giving the Fire Phone away these days

Amazon is basically giving the Fire Phone away these days
For all of its winning endeavors in the digital hardware market including the Kindle and Kindle Fire ranges, Amazon's smartphone efforts have not gone so swimmingly. The Fire Phone is widely considered a failure of the epic variety, and despite the online retailer's promises of sequels, a lot of work needs to be done if Amazon's smartphone division is to be taken seriously. As a further testament to how the Fire Phone has, ahem, crashed and burned, the 32 and 64 GB models of the device are now available for £99 in the United Kingdom, equating to around $150. Given that the device apparently costs $205 to build, well.. you don't need us to do the math, but it's not good. 

It's difficult to fathom that when the Fire Phone first launched, Amazon wanted as much as $749 for the unlocked, 64 GB edition. With the company now trying to shift it for $600 less — almost a year to the day that it was first announced — perhaps Amazon's banking on the old adage that Brits love a bargain. 

Since both the 32 GB and 64 GB variants are at £99, those looking to take advantage of savings up to £280 ($440) will probably want to go with the more spacious edition, particularly since there's no microSD slot in tow with either. 

Software-wise, you get Amazon's custom Fire OS UI running on top of Android KitKat, and with a 13-megapixel shooter, quad-core processor and 2 gigs of RAM, it offers a fair amount of bang for its decreased buck.

The only real caveat, besides the general consensus that the device isn't all that great, is that it's locked to the O2 network. If you're tethered to one of the many carriers that piggyback off O2 like GiffGaff or Tesco, however, then you should be okay. 

Will you be buying the Fire Phone for £99 ($150)? Let us know in the comments!

source: Amazon via Android Central

Related phones

Fire Phone
  • Display 4.7" 720 x 1280 pixels
  • Camera 13 MP / 2.1 MP front
  • Processor Qualcomm Snapdragon 800, Quad-core, 2200 MHz
  • Storage 64 GB
  • Battery 2400 mAh(22h talk time)



1. Goldeneye

Posts: 419; Member since: Jan 22, 2011

Ahh... nope! Free? Maybe I'd be kind enough to take it.

3. ChrisNelson

Posts: 11; Member since: Jan 22, 2015

Take it and flash another ROM on it right? lol.

6. Planterz

Posts: 2120; Member since: Apr 30, 2012

Can't. Root is possible if you're on v3.6.2 or below, which allows you to downgrade to 3.5.1 and root it. Above 3.6.2 and you'll brick. I have no idea what version they're shipping with now, though.

15. sgodsell

Posts: 7574; Member since: Mar 16, 2013

I wanted one of these phones, but they only sold them in the US.

23. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

I think I'll have to get paid monthly to use that phone.

4. waddup121 unregistered


5. justrt

Posts: 446; Member since: Jul 10, 2014

Free.. with a year of Amazon prime? I'd take that ;)

7. seanwhat

Posts: 321; Member since: Jul 11, 2013

imagine being one of the people who bought it at full price at launch

8. Planterz

Posts: 2120; Member since: Apr 30, 2012

Were there any? I don't think I've ever spotted one in the wild.

28. dontspeakjustthink

Posts: 3; Member since: Jun 26, 2015

I think I remember reading that at launch Amazon sold something like one thousand of the phones. But It probably was more, if you remember AT&T was really pushing it too. For like a month anyway.

9. nebula

Posts: 1009; Member since: Feb 20, 2015

I bet they could do some charity for developing countries. At least that way they could give some life and meaning to the phone.

10. Joshing4fun

Posts: 1250; Member since: Aug 13, 2010

I'd pick one up for $50 but not a penny more. Might as well just get a budget Windows phone. It'd be just as (non) functional.

11. tigermcm

Posts: 861; Member since: Sep 02, 2009

forget this phone exist

12. dimas

Posts: 3419; Member since: Jul 22, 2014

Amazon should just make it run on stock android if they want to clear the inventory.

17. j2001m

Posts: 3061; Member since: Apr 28, 2014

I think they only give 1 month free in the uk

19. xfire99

Posts: 1207; Member since: Mar 14, 2012

U PA still need to do the math. Give away = free. Cost £99 = still not free. What kind of math did u guys studied at school? :p

20. Tizo101

Posts: 597; Member since: Jun 05, 2015

the only way to revive those sales is to take it to the developing countries market it and boom, people will buy (people will only buy it at that price of course).

22. GreekGeek

Posts: 1276; Member since: Mar 22, 2014

They'll no longer develop the OS and probably its Apps, that's why it's dirt cheap bargain

21. GreekGeek

Posts: 1276; Member since: Mar 22, 2014

$150 isn't bad for a media player (assuming it's 64 GB) So you'll essentially buying a vaporware enclosed in a phone LOL

24. tokuzumi

Posts: 1961; Member since: Aug 27, 2009

I thought about buying one recently, as it was $179, and a year of prime. I could probably sell the phone, and I'd have my year of prime, and come out ahead.

25. downphoenix

Posts: 3165; Member since: Jun 19, 2010

Is it possible to root it for regular android?

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.