Already sounding cooler, Yahoo promises not to "screw up" Tumblr

Already sounding cooler, Yahoo promises not to
CEO Marissa Mayer's plan to make Yahoo cool, hip and relevant again, has started with the latter's $1.1 billion cash acquisition of Tumblr. Already trying to sound irreverent, the press release announcing the transaction explains that Yahoo will keep its hands off of the hosting site, promising "not to screw it up." Tumblr CEO David Karp has been given a lot of autonomy, and truthfully, the site has earned it despite the big liquidity event.

Tumblr puts up 900 posts per second and 24 billion minutes are spent on the site monthly. The site will increase Yahoo's monthly visitors by 50% to about 1 billion a month while boosting traffic by 20%. Tumblr has recently started accepting mobile ads and 25% of its visitors now come from the Tumblr mobile app.


source: Yahoo via PCMag

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6 Comments

1. WHoyton1

Posts: 1635; Member since: Feb 21, 2013

Lol I'm not much of a fan of tumblr so in my eyes...there's not much to screw up...

2. InspectorGadget80 unregistered

That's a terrible lie coming from u yahoo

3. marbovo

Posts: 658; Member since: May 16, 2013

I hope Marisa can make Yahoo relevant again, I really like the company

4. Mxyzptlk unregistered

I just hope they don't do to tumblr what Google did to YouTube.

6. Rager722

Posts: 621; Member since: Jan 30, 2013

Why are people thumbing this guy down? What he said is right! Look at Youtube with VEVO. No more posting up your own song and video without getting in trouble and it being taken down, they force you to use your name and constantly change the layout making it harder for people to adapt and those people were comfortable with the old layout! And don't forget the ADVERTISEMENTS! which ruined Youtube unless you get ad blocker. The only good Google did to Youtube was to provide people with jobs by making videos, which benefits people. Yahoo I hope you don't ruin what Tumblr is and its purpose! R.I.P Old Youtube before 2008

5. cornerofthemoon

Posts: 619; Member since: Apr 20, 2010

That's what Murdoch said when he took over MySpace.

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