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Already sounding cooler, Yahoo promises not to "screw up" Tumblr

Posted: , by Alan F.

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Already sounding cooler, Yahoo promises not to
CEO Marissa Mayer's plan to make Yahoo cool, hip and relevant again, has started with the latter's $1.1 billion cash acquisition of Tumblr. Already trying to sound irreverent, the press release announcing the transaction explains that Yahoo will keep its hands off of the hosting site, promising "not to screw it up." Tumblr CEO David Karp has been given a lot of autonomy, and truthfully, the site has earned it despite the big liquidity event.

Tumblr puts up 900 posts per second and 24 billion minutes are spent on the site monthly. The site will increase Yahoo's monthly visitors by 50% to about 1 billion a month while boosting traffic by 20%. Tumblr has recently started accepting mobile ads and 25% of its visitors now come from the Tumblr mobile app.

"The product, service and brand will continue to be defined and developed separately with the same Tumblr irreverence, wit, and commitment to empower creators."-Yahoo

"Tumblr is redefining creative expression online. On many levels, Tumblr and Yahoo couldn't be more different, but, at the same time, they couldn't be more complementary. Yahoo is the Internet's original media network. Tumblr is the Internet's fastest-growing media frenzy. Both companies are homes for brands - established and emerging. And, fundamentally, Tumblr and Yahoo are both all about users, design, and finding surprise and inspiration amidst the everyday."-Marissa Mayer, CEO, Yahoo

"But we're elated to have the support of Yahoo! and their team who share our dream to make the Internet the ultimate creative canvas. Tumblr gets better faster with more resources to draw from."-David Karp, Tumblr, CEO

source: Yahoo via PCMag

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posted on 20 May 2013, 09:59 5

1. WHoyton1 (Posts: 1635; Member since: 21 Feb 2013)

Lol I'm not much of a fan of tumblr so in my eyes...there's not much to screw up...

posted on 20 May 2013, 10:37 3

2. InspectorGadget80 (unregistered)

That's a terrible lie coming from u yahoo

posted on 20 May 2013, 12:15 1

3. marbovo (Posts: 658; Member since: 16 May 2013)

I hope Marisa can make Yahoo relevant again, I really like the company

posted on 20 May 2013, 12:46 2

4. Mxyzptlk (unregistered)

I just hope they don't do to tumblr what Google did to YouTube.

posted on 20 May 2013, 22:21

6. Rager722 (Posts: 319; Member since: 30 Jan 2013)

Why are people thumbing this guy down? What he said is right! Look at Youtube with VEVO. No more posting up your own song and video without getting in trouble and it being taken down, they force you to use your name and constantly change the layout making it harder for people to adapt and those people were comfortable with the old layout! And don't forget the ADVERTISEMENTS! which ruined Youtube unless you get ad blocker. The only good Google did to Youtube was to provide people with jobs by making videos, which benefits people. Yahoo I hope you don't ruin what Tumblr is and its purpose! R.I.P Old Youtube before 2008

posted on 20 May 2013, 13:27

5. cornerofthemoon (Posts: 601; Member since: 20 Apr 2010)

That's what Murdoch said when he took over MySpace.

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