Already sounding cooler, Yahoo promises not to "screw up" Tumblr

Already sounding cooler, Yahoo promises not to "screw up" Tumblr
CEO Marissa Mayer's plan to make Yahoo cool, hip and relevant again, has started with the latter's $1.1 billion cash acquisition of Tumblr. Already trying to sound irreverent, the press release announcing the transaction explains that Yahoo will keep its hands off of the hosting site, promising "not to screw it up." Tumblr CEO David Karp has been given a lot of autonomy, and truthfully, the site has earned it despite the big liquidity event.

Tumblr puts up 900 posts per second and 24 billion minutes are spent on the site monthly. The site will increase Yahoo's monthly visitors by 50% to about 1 billion a month while boosting traffic by 20%. Tumblr has recently started accepting mobile ads and 25% of its visitors now come from the Tumblr mobile app.

source: Yahoo via PCMag


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