Alcatel envisions the success of Windows Phone in the low-end segment

Alcatel envisions the success of Windows Phone in the low-end segment
Alcatel has a rather wide product offering, mostly aimed at the mid-range segment in European and Asian markets. While it has not be a major player in the Windows Phone ecosystem lately, it did recently announce the POP 2 Windows Phone, a device aimed at the entry level user with a 4.5-inch screen, 4-megapixel camera, and a 64-bit quad-core Qualcomm Snapdragon 410 CPU.  While we wait to see when the POP 2 will be released, it is expected to have a low price tag, starting at about $150 SIM-free. Based on the recent remarks made by Alcatel VP Dan Dery, it is a safe bet that this will be the formula Alcatel will use in the future, at least when it comes to Windows Phone.

“Carriers from across the world have consistently told us that entry-level Windows Phones work, but not at the high-end,” according to Dery, “We don’t know whether that’s because Windows Phone is very good for entry level smartphones, or because people have been looking to get a Nokia device at an affordable price.”

Indeed, Nokia’s Lumia 520 and other entry-level smartphones like the Moto E, have been very successful due to their low price, but complete feature set users want in a smartphone. Alcatel has had success marketing to the entry-level too, and it wants to use Windows Phone to expand on that game plan, in part because Windows Phone does not need class leading hardware to work really well.

“We’re not interested in high-end devices – so Windows Phone producing a very, very good consumer experience at the entry level, which is not the case for other software, is a very interesting prospect,” said Dery. The Alcatel executive also cited Windows as the most converged operating system, and he touted that advantage, “Windows is the most converged OS between smartphone, tablet and laptop to date. We are very happy to have a partner interested in conversion, because our users do not want complicated systems – they want something familiar from their work environment in the office, but on a smartphone.”

sources: The Guardian via Windows Central

FEATURED VIDEO

17 Comments

1. Elfmonster unregistered

It works in the low end because that blocky interface, and the lack of various crossover apps, make it a low end aesthetic with relative limitations. I don't know if SwiftKey and Evernote have arrived at ms yet but they hadn't the last time I was looking at ms phones in an MS store here in Vegas. I mean, really, come on.

3. Liveitup

Posts: 1798; Member since: Jan 07, 2014

MS has tons of apps over 300,000, including tons of official ones Evernote, Wordflow are available, for general users they will be very content, There may be few apps missing but then again not every Android app is on iOS and vice versa. In any case Windows 10 will revolutionize app development, write once run everywhere. Low end devices were critical to Androids growth the same will happen with WP as time goes by.

6. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Four years later and market share is barely near 5%. I had high hopes for WP but it fails to compete against Android and iOS every quarter.

11. jroc74

Posts: 6023; Member since: Dec 30, 2010

Wait til someone brings up ...but this is WP 8. And therefore resetting the date it should compared against. Soon it will be...but this is Windows 10. The unified experience....and once again try to reset the date.

12. razraptre

Posts: 168; Member since: Oct 21, 2014

They have. And that blocky polycarbonate frame at least provides enough support to prevent a #bendgate.

14. Veigald

Posts: 290; Member since: Jan 13, 2012

Swype is built into the OS , and it's the fastest implementation on the planet, Google it. Evernote has been available for a couple of years now, must've been a while since you checked. And OneNote is a hundred times better anyway.

2. Doakie

Posts: 2478; Member since: May 06, 2009

I really love Windows Phone. I just wish it had a few more official apps that I need in my daily life. Safeway, my bank, Dropbox, HBO Go, and Xfinity TV Go. Once it bridges that gap I'd actually be able to use it as a daily driver.....

4. Gadgety

Posts: 173; Member since: Sep 03, 2012

"Once it bridges that gap I'd actually be able to use it as a daily driver....." It's been like this since WP7. I waited forever and then went Android. With an 85% market share and 33% growth rate year on year, the Android dominance is neat total. WP will never "catch up" and competing at the low end is also challenging due to economy of scale.

5. arenanew

Posts: 286; Member since: Dec 30, 2013

hello 10 million window phone sell in last three month microaft make huge profit post around 23.5 billlion so shut ur mouth and cry over samsung , sony and google all face looses

7. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

LOL!!! Very funny. i actually have to put in some effort to understand your joke.

8. phil2n

Posts: 519; Member since: Apr 30, 2012

because your an iDi*t

10. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Well take one to see one. Have a great weekend ahead!

15. corporateJP

Posts: 2458; Member since: Nov 28, 2009

How much does Microsoft pay you to: 1. Clean Stephen Elop's office 2. Come on here and post this on every thread where MS has a scent of realism being posted not in their favor? With all these so-called profits of theirs, maybe they could have kept some of the former Nokia employees? Please elaborate some more with that palm-tree English of yours...

9. timezone

Posts: 87; Member since: Jun 16, 2013

Microsoft needs low end phones for the emerging markets and new users moving to smartphones for the first time. Microsoft at their peril cannot ignore the high end market. New users need to know there is a path to higher end phones as well as a continued path of cooler and more sophisticated choices for customers who already own a high end windows smartphone.

13. razraptre

Posts: 168; Member since: Oct 21, 2014

Idea for MS. Divert funding from the crappy Asha division and instead focus on the very-low end of the Lumia range. Maybe make the world's cheapest smartphone, then aggressively market it in places like India and China. You've all but lost the war in the high-end of the phone market, so try carving a niche segment of your own. The cameras on Lumias are unrivalled especially on the higher models, and have much more potential for growth (MS recently did a patent agreement with Canon). Create smartphones with DSLR-like abilities, for instance interchangeable lenses, aperture control, photographic modes like Auto, P and Manual, support for tripods and other accessories like mics and external flashes etc etc All this in a smartphone, with an easier interface compared to DSLRs, would at the very least grab a large chunk of the compact camera market. And I say this with confidence, but Apple and Android simply cannot compete with this level of photography. The Lumia 1020 was a beast of a snapper a year after it's inception, and that's even with its hardware limitations. Now that MS has full control over the hardware as well, they'd do well to launch similar monsters come 2015.

16. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Problem here is that China hates Microsoft, so you're probably not going to find any favors there. I would have kept one of my many NOKIA Lumias in service had this great app rush that all these jockriders were talking about a year or so ago, but I'm still missing core or valuable apps that I have on my iPad and my Moto G. Nokia as a phone manufacturer is gone, I can't support a company that took them over the way MS did, and at the end of the day, there's still swiss cheese on the app front. Developers are still slow to do any MS OSes, and honestly, I can't blame them based upon the track record. To each their own, but I just don't get the Christ-like worshipping going on here at the Church of Microsoft. Thanks for everything you've done for the world, Mr. Gates (and Mr. Jobs, as well), but understand history is not revisionist. These guys all did their fair share of screwing other people, and it catches up eventually...

17. razraptre

Posts: 168; Member since: Oct 21, 2014

I don't exactly understand what you meant by track record? App development for Windows 8 is easier than ever. Just sign up for the Windows Dev program and see for yourself. Nokia wrote their own downfall by refusing to join the OS war until it was too late. I imagine an Android-powered Nokia would have easily been a force to reckon with for Samsung and Apple. Steve Ballmer's mistake was not to integrate Nokia immediately into Microsoft. As I mentioned before, at least now they have full control over the hardware, so they can make more powerful phones. You're right about China, though. And you can't blame them either, since the government does have to look out for their domestic industry. However, there are various ways to circumvent this, e.g. a joint venture with a Chinese firm to produce budget devices for China.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.