Aesir’s solid gold phone is for those swimming in cash

Aesir’s solid gold phone is for those swimming in cash
Call it materialism at its finest, call it stupidity - but it’s out there for those swimming in cash and wanting to let the world know about it in a glance. Yes, it’s a last century handset made out of pure gold - no email, no camera, no GPS, games, app stores or boring talk about processor clock speed. Danish retailer Aesir has come up with a $57,400 (42,000 euro) price tag on the phone for the nouveau-riches Moscow elite. 

But it’s no play thing,” Thomas Jensen, who found the company says and adds that it took three years of development. But who’d ever need such a device? "It's a collector's item. People are used to collecting, say, watches, while designer phones is a practically empty niche," Jensen said in an interview for Reuters. The handset was designed by Yves Behar.

A new version of the phone is to be released every 18 months in a limited edition of only 5,000 units. There will be two versions - the pure gold one we mentioned earlier and a stainless steel one costing some $9,900 (7,250 euro) for oligarchs on budget. The phone aims to also woo collectors as the Danish company points out that collector phones are an empty niche. 

The phone was promoted last week in the Russian capital Moscow and some tycoons have already approved it saying that “the innovations behind it are also great.” We’re left puzzled - innovations? Feel free to help us find those and share them in the comments below.

source: Aesir via Reuters


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17 Comments

1. El Nica unregistered

STUPID!!!!!!!, Nobody gonna pay that much for this gold plate

7. shafboy

Posts: 179; Member since: Sep 26, 2010

Thats what you think, some people will

2. UltraGenius unregistered

I pre-ordered a gold and a silver phone. This will cost me my life's savings but it's totally worth it!

3. Mooooo

Posts: 212; Member since: Aug 27, 2011

Crime magnet

4. PeterIfromsweden

Posts: 1230; Member since: Aug 03, 2011

I like that Uncle screw (or whatever his name is in english) picture on the top : P

9. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

His name was Scrooge McDuck from Duck Tails. I loved that cartoon back when I was like 13.

11. SavageLucy42

Posts: 211; Member since: Mar 24, 2011

Launchpad McQuack for the win.

13. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

LMAO! He was so funny, I have to agree with you! Definitely FTW! lol That brings back so many memories!

16. PeterIfromsweden

Posts: 1230; Member since: Aug 03, 2011

Ok. Yeah, i used to watch those cartoons to : ) Here in sweden they sell loads of comics about Donald Duck (they are in every supermarket and gas station), and that Scrooge Mcduck is in almost everyone one of them. Used to read them when i was about 10-13 years old, they where lots of fun : )

5. iKingTrust

Posts: 716; Member since: Jul 27, 2011

F it I might just buy one. The worse that could happen is that i have a collectors item.

6. Alantef

Posts: 288; Member since: Sep 14, 2011

why even offer anything like this....lets see if otterbox is gonna make a case for this

8. iKingTrust

Posts: 716; Member since: Jul 27, 2011

Wow that was actually a good one. It will be made out of calfskin

10. jthiagesan

Posts: 104; Member since: Apr 20, 2011

Vertu phones costs less than this, but they have everything we want like camera, text messages, internet etc...

12. SavageLucy42

Posts: 211; Member since: Mar 24, 2011

For that much money, shouldn't it be less ugly?

15. bolaG

Posts: 468; Member since: Aug 15, 2011

That's what I'm saying. The dial pad look horrendous. The peripheral almost looks like the iphone 4 but the front and back is so ugly.

14. downphoenix

Posts: 3165; Member since: Jun 19, 2010

If its solid gold the price of the phone will only go up. This will be used as a currency not a phone, LOL.

17. ejk unregistered

Why not make it a rotary phone to boot?

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