AdMob survey: tablet owners primarily use their devices for gaming
Tablet gaming even trumped information searches (78%), email (74%), and reading news (61%). Were it not for this survey, we would have assumed that searches and email would be the most frequent use of tablets. Most surprisingly, only 51% of the respondents said they use their tablets for music and videos. Seriously?
And here's some bad news for desktop and notebook makers: 28% said that their tablet has effectively replaced their primary computer, and another 43% said they spend more time on their tablet than on their traditional computer.
Even TV has fallen victim to the allure of the tablet. Thirty-four percent said they use their tablet more than they watch TV. And we're shocked to see so many people shirking their couch-potato responsibilities. But we're not shocked at all to hear that 59% of respondents use their tablet more than they read a paper book.
So what does this all mean? First of all, the tablet is obviously becoming more of an entertainment source, rather than a productivity tool. But more importantly, console/computer makers and game designers are in trouble if the low-cost mobile gaming model continues its stellar growth.
source: AdMob via Guardian