According to web usage data, the Amazon Fire Phone is not setting anything ablaze
posted by Maxwell R.
/ Aug 20, 2014, 11:38 PM
Three weeks following the release of the device, the Amazon Fire Phone is showing up in only 0.02% of traffic. That could easily be explained as slow adoption of a new device. However, when compared to similar periods of other new devices, that position does not hold up so well.
Aside from the superior specs at the same price point for the G3 versus the Fire Phone, the former is also available across all the major carriers. To contrast the Fire Phone with another semi-popular exclusive, Verizon’s Motorola Droid Ultra, the data traffic over the same period following market launch was similar at 0.02%.
There are occasions where exclusives work. The Droid line with Verizon is a success, the iPhone on AT&T was definitely a success. Outside of those two cases though, success is not guaranteed, and it is arguably relative. The Fire Phone is not a Droid or iPhone, even with the fancy Firefly feature and Dynamic Perspective display.
Fire Phone Web-Data
source: Gigaom
>
15 Comments
1. techperson211
Posts: 1280; Member since: Feb 27, 2014
Pricing is the key factor . Why these phone is not appealing.
posted on Aug 20, 2014, 11:40 PM 2
3. 0xFFFF
Posts: 3806; Member since: Apr 16, 2014
Smartphones are not new anymore. People are much wiser to the games that companies play.
And many people see the Fire Phone for what it is -- a shopping tool for Amazon that also aggressively data mines the customer and his or her environment. There is something inherently slimy and distasteful about this, especially when Amazon is charging so much for the phone.
Hence most customers will steer around the Amazon trap and get a much nicer phone for the same or less money.
Which means, unfortunately for Amazon, that this phone will end up the "Fire Sale Phone", nothing more.
posted on Aug 20, 2014, 11:53 PM 0
7. Luuthian
Posts: 332; Member since: Sep 09, 2011
And that's just added onto the layer of underperforming tech mixed with gimmicky cameras that infalted the bezels to ridiculous proportions.
The device is a dud from bottom to top. I can't think of anything they got right, including things like pricing and availability. This is going to teach Amazon a harsh lesson.
posted on Aug 21, 2014, 12:32 AM 1
6. NateAdam8
Posts: 420; Member since: Feb 17, 2012
OnePlus One has better specs with a lower price.
posted on Aug 21, 2014, 12:24 AM 0
8. FrenchTea
Posts: 16; Member since: Aug 18, 2014
Amazon is doing okay in the tablet space so they over estimated themselves thinking « hey we do great with tablets... Why not smartphones ? »
Little did they know, the smartphone space is much more aggressive and competitive than the tablet space. They're using there brand to release a mediocre and gimmicky phone thinking people will eat it up just because they sold a decent amount of tablets.
posted on Aug 21, 2014, 12:39 AM 0
12. 0xFFFF
Posts: 3806; Member since: Apr 16, 2014
Amazon's tablets aren't actually doing that well. Many customers are unhappy with them (read the reviews). Amazon has to have a sale on tablets every two or three weeks to move product.
In some ways, Amazon "Fire" hardware is a failure of strategy. Instead of utterly dominating the non-book electronic content world -- like they do for physical merchandise -- the company is trying to make their own little island. They think because this strategy worked for the Kindle e-book readers, that it will work for video content as well. So far, all Amazon has shown that the strategy works for an island. But everyone not on that island -- the great percentage of the market -- has little interest in being trapped on Amazon Island.
posted on Aug 21, 2014, 1:53 AM 0
9. GreekGeek
Posts: 1276; Member since: Mar 22, 2014
Hahaha, Amazon thinks that their electronic consumer fanbase are a bunch of little rich kids who are willing to spend anything you throw at their faces.
The Firephone is clearly a rip off. We might expect a huuuuge price cut in the coming days.
They shoul have known better, and it is now safe to say that this product tanked big time.
posted on Aug 21, 2014, 1:09 AM 1
14. james1
Posts: 97; Member since: Mar 16, 2013
Things wrong with the Amazon Fire:
-low resolution screen
-bad battery
-no Google apps or half of the popular apps for that matter
-design is crap
Other than that i think at $649 its overpriced when its a first entry phone, what amazon needs to do is to get rid of that prime membership that comes with the phone and lower the price to somewhat around $449 - $499
