According to web usage data, the Amazon Fire Phone is not setting anything ablaze

According to web usage data, the Amazon Fire Phone is not setting anything ablaze
Despite being on the best seller list on Amazon, the on-line retailer’s new Fire Phone is not burning up the data. Granted it is a newly released device, but based on information provided by the ad network Chitika, the device is not accounting for much traffic on the web at all.

Three weeks following the release of the device, the Amazon Fire Phone is showing up in only 0.02% of traffic. That could easily be explained as slow adoption of a new device. However, when compared to similar periods of other new devices, that position does not hold up so well.

The Amzaon Fire Phone has not received the greatest of reviews. By contrast, another newly released device, the LG G3, which has received rave reviews across the board, is showing a markedly more progressive adoption rate, which showed data traffic up to 0.06% within the same three-week post release period.

Aside from the superior specs at the same price point for the G3 versus the Fire Phone, the former is also available across all the major carriers. To contrast the Fire Phone with another semi-popular exclusive, Verizon’s Motorola Droid Ultra, the data traffic over the same period following market launch was similar at 0.02%.

There are occasions where exclusives work. The Droid line with Verizon is a success, the iPhone on AT&T was definitely a success. Outside of those two cases though, success is not guaranteed, and it is arguably relative.  The Fire Phone is not a Droid or iPhone, even with the fancy Firefly feature and Dynamic Perspective display.


source: Gigaom

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15 Comments

1. techperson211

Posts: 1280; Member since: Feb 27, 2014

Pricing is the key factor . Why these phone is not appealing.

10. GreekGeek

Posts: 1276; Member since: Mar 22, 2014

Even for $300 or a little under that, I would still refuse to buy this phone.

2. Cdowd85

Posts: 17; Member since: Aug 06, 2013

The price, att exclusivity and then there's the commercials, they make it look like a kids phone

3. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Smartphones are not new anymore. People are much wiser to the games that companies play. And many people see the Fire Phone for what it is -- a shopping tool for Amazon that also aggressively data mines the customer and his or her environment. There is something inherently slimy and distasteful about this, especially when Amazon is charging so much for the phone. Hence most customers will steer around the Amazon trap and get a much nicer phone for the same or less money. Which means, unfortunately for Amazon, that this phone will end up the "Fire Sale Phone", nothing more.

7. Luuthian

Posts: 332; Member since: Sep 09, 2011

And that's just added onto the layer of underperforming tech mixed with gimmicky cameras that infalted the bezels to ridiculous proportions. The device is a dud from bottom to top. I can't think of anything they got right, including things like pricing and availability. This is going to teach Amazon a harsh lesson.

4. tigermcm

Posts: 861; Member since: Sep 02, 2009

gasp oh noooooo we never saw this coming!! U_U

5. Settings

Posts: 2943; Member since: Jul 02, 2014

This phone has ads from Amazon. No one buys an ad-driven phone.

6. NateAdam8

Posts: 437; Member since: Feb 17, 2012

OnePlus One has better specs with a lower price.

11. GreekGeek

Posts: 1276; Member since: Mar 22, 2014

You ignorant fool, OnePlus One doesn't count in the competitive smartphone market Perhaps you should start with Xiaomi?

8. FrenchTea

Posts: 16; Member since: Aug 18, 2014

Amazon is doing okay in the tablet space so they over estimated themselves thinking « hey we do great with tablets... Why not smartphones ? » Little did they know, the smartphone space is much more aggressive and competitive than the tablet space. They're using there brand to release a mediocre and gimmicky phone thinking people will eat it up just because they sold a decent amount of tablets.

12. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Amazon's tablets aren't actually doing that well. Many customers are unhappy with them (read the reviews). Amazon has to have a sale on tablets every two or three weeks to move product. In some ways, Amazon "Fire" hardware is a failure of strategy. Instead of utterly dominating the non-book electronic content world -- like they do for physical merchandise -- the company is trying to make their own little island. They think because this strategy worked for the Kindle e-book readers, that it will work for video content as well. So far, all Amazon has shown that the strategy works for an island. But everyone not on that island -- the great percentage of the market -- has little interest in being trapped on Amazon Island.

9. GreekGeek

Posts: 1276; Member since: Mar 22, 2014

Hahaha, Amazon thinks that their electronic consumer fanbase are a bunch of little rich kids who are willing to spend anything you throw at their faces. The Firephone is clearly a rip off. We might expect a huuuuge price cut in the coming days. They shoul have known better, and it is now safe to say that this product tanked big time.

13. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Amazon will be having a Fire Sale on them for Black Friday and during the December holidays. Then they will claim that it is the #1 best selling phone in the world.

14. james1

Posts: 97; Member since: Mar 16, 2013

Things wrong with the Amazon Fire: -low resolution screen -bad battery -no Google apps or half of the popular apps for that matter -design is crap Other than that i think at $649 its overpriced when its a first entry phone, what amazon needs to do is to get rid of that prime membership that comes with the phone and lower the price to somewhat around $449 - $499

15. jack123

Posts: 278; Member since: Jan 07, 2013

Is 0.02% from employees and employers who work at amazon?

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