AT&T's CEO says it's time to get customers to use more of the network
The executive pointed out that AT&T was the first carrier to get rid of unlimited pricing plans, replacing them with shared data plans. Now, 7 out of 10 AT&T customers are using such a plan. Moving to the heart of the matter, Stephenson said that it is not easy trying to get customers to break their habit of buying a new phone every two years. But he said it is worth it because a program like AT&T Next, which offers phones for zero down with monthly installment payments, is a more sustainable way to get smartphones into customers' hands.
Stephenson explained that carriers have built out their networks to increase capacity and have worked hard to get customers to focus on smartphones. Now that traffic is less of an issue, AT&T can start pushing low end models. Turning to AT&T's acquisition of Leap Wireless, the CEO said that AT&T is getting the pre-paid carrier's spectrum and the pre-paid name and business. What is the game plan for AT&T with the purchase of Leap? "You will see us go very aggressively in the prepaid market," said the executive.