AT&T to take $10 off the price of its data plans?

This article contains unofficial information.
AT&T to take $10 off the price of its data plans?
In an effort to stimulate sales of the iPhone 3G, AT&T is planning on cutting entry level data plans $10 to the $59 per month where the fee started two years ago, according to a story on The Street. When the 3G version of Apple's touchscreen was introduced last year, Ma Bell expected further strains on its network so it raised the data plan fee by $10. The expectation is that the lower cost will be announced along with a new iPhone model on June 8th at the computer firm's WWDC. The thought is that chopping $240 off the price of a two year contract would help spark sales of the device which has seen the BlackBerry Curve overtake it in the first quarter to become the top selling smartphone in the U.S. according to NPD. The $10 per month price drop takes 14% off the cost of $1880 for the handset and service over the 24 months that the contract runs.

Apple and AT&T have managed to beat out competition from "iPhone Killers" of the past such as the LG Voyager, the Samsung Instinct, the G1 and the BlackBerry Storm. With the device set to face off against its toughest competitor yet in the Palm Pre, it seems the decision has been made to use pricing as a tool to knock off the latest challenger to the iPhone.

source: The Street via 9to5Mac



1. Fanboys Suck

Posts: 609; Member since: Dec 12, 2008

Toughest Competitor, the Palm Pre? LMAO!!! 10 bucks off each month would be a nice incentive though. Sounds good to me! Now, if they only dropped the Blackberry connect to 20 bucks...

2. vzw fanman

Posts: 1977; Member since: Dec 11, 2008

wow a whole 10 dollars

3. bigbuck17

Posts: 4; Member since: Mar 03, 2009

That $10 off can come in handy.

4. shamefulzero

Posts: 19; Member since: Apr 01, 2009

cmon tmobile follow suit with G1 data. drop unlimited txt/data to $25.00/mo

5. phone333

Posts: 331; Member since: Feb 04, 2009

Not bad! gotta try to keep with Sprint's "Simply Everything"..

11. ding2134

Posts: 38; Member since: Dec 30, 2008

ATT.... keeping up with sprint..... Right. If only ATThad done that from the beginning we might be number 1 instead of them, right!?? lol

6. dboy08

Posts: 16; Member since: May 06, 2009

at&t is scared of the pre?

7. E.N.

Posts: 2610; Member since: Jan 25, 2009

Being scared and competing are two different things. And the pre looks too little and cute to be scary. Haha just playing. The Palm Pre can be manly too.

8. Masters

Posts: 22; Member since: Apr 15, 2009

Well put E.N. Business is business. It would be foolish for at&t to brush the Pre aside and think their untouchable with the iPhone on their side. If the Pre lives up to its hype, their playing their cards right by giving people an incentive to stick around or join. Never lower your eyes to an enemy.

9. heavybreathing

Posts: 276; Member since: Feb 26, 2009

Just imagine trying to text on the Pre. It's going to suck bigtime.

10. nick315

Posts: 17; Member since: Feb 27, 2009

I wonder if they will cut back the 10 dollars to the 3G iphone users also?

12. SellPhones82

Posts: 569; Member since: Dec 11, 2008

@Nick When you say 3G are you talking about the 3rd gen iPhone that will be anounced next month? I think this is a move to clear out as many 3g (2nd gen) iPhones as possible before the new one launches. Similar to VZW doing the BOGO sales on their BB's to clear them out before the Flip Peal, Tour, and Storm 2. It would not surprise me at all to see the data paln go back up for the new iPhone.

13. nick315

Posts: 17; Member since: Feb 27, 2009

Sell, I am talking about the most current Iphone

15. E.N.

Posts: 2610; Member since: Jan 25, 2009

Yeah I think it is for the iPhone 3g. But I have to disagree with SellPhone82. Lowering the price of the current iPhone and keeping the data price of the new one ten dollars more won't cause the new one to sell more than the Pre. But if they lower the price of the monthly cost then Im sure a lot more people would buy the iPhone over the pre. But I guess I'm just wishful thinking.

14. Kiltlifter

Posts: 742; Member since: Dec 11, 2008

I bet apple isn't happy about the possible drop... doesn't apple get some percentage of the data plan revenue? Is there an AT&T rep out there that knows exactly how the iPhone supplementation works? Apple has to get some sort of subsidization from AT&T for making the phone so cheap... Americans are so whiney that they think an easily $500-800 phone should be worth only $200 bucks (and still whine about the price). In Europe and the rest of the world people actually respect the "Value" of a product.

16. trentsinmypants

Posts: 324; Member since: Jan 29, 2009

so does this mean ppl who already have an iPhone will be able to drop their price down? God knows I'd love that!! :D

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